Lofty
Lofty · Phoenix, Arizona, United States · founded 2012
What it is
Lofty is a paid real estate software platform combining an IDX website with an AI-powered CRM. Its listed tools include automated follow-up, lead routing, property matching, lead import, email marketing, and marketing automation through Smart Plans. A mobile app is included, and the service runs on the web, iOS, and Android. Lofty presents plans for different real estate organizations: Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise. Each named plan lists an IDX website, AI-powered CRM, Smart Plans, a mobile app, and email with mass or automated email options. The platform is intended to bring lead handling, matching, follow-up, and marketing into one service. Pricing is available on request, and there is no free plan listed. Lofty identifies itself as the maker, founded in 2012 and headquartered in Phoenix, Arizona. The combination of website, CRM, lead workflows, and mobile access addresses agents, teams, brokers, and enterprise users.
For and against
For
- IDX website included
- AI-powered CRM
- Automated follow-up and lead routing
- Property matching and lead import
- Web, iOS, and Android access
Against
- Pricing available only on request
- No free plan
- All listed plans are paid
The verdict
Lofty combines core real estate website, CRM, lead, and marketing functions across web and mobile platforms. Buyers should request pricing and select among its four organization-focused plans.
Who it suits
It suits real estate agents, teams, brokers, and enterprise organizations seeking an IDX website, CRM, and marketing tools together. Web, iOS, and Android access supports users working across those platforms.
Plans and prices
Lofty Agent
IDX website · AI-powered CRM · Smart Plans · mobile app
Read 15 Oct 2026 · official.lofty.com
Lofty Broker
IDX website · AI-powered CRM · Smart Plans · mobile app
Read 15 Oct 2026 · official.lofty.com
Lofty Enterprise
IDX website · AI-powered CRM · Smart Plans · mobile app
Read 15 Oct 2026 · official.lofty.com
Lofty Team
IDX website · AI-powered CRM · Smart Plans · mobile app
Read 15 Oct 2026 · official.lofty.com
On the record
- AI agents
- The product includes Cowork, Sales Agent, Homeowner Agent, Social Agent and custom agents that can execute CRM and marketing tasks.lofty.com · read 15 Oct 2026
- API authentication
- Lofty documents OAuth 2.0 for third-party applications and API-key authentication for internal or controlled use.api.lofty.com · read 15 Oct 2026
- API consent model
- Vendors cannot retrieve a user's data until that user initiates and authorizes the integration, and users can disconnect it.help.lofty.com · read 15 Oct 2026
- API permissions
- OAuth access tokens are scoped to permitted APIs, and calling an unauthorized endpoint returns error 200100.api.lofty.com · read 15 Oct 2026
- API token lifecycle
- The OAuth documentation says access tokens expire and refresh tokens remain valid until revocation or 180 days.help.lofty.com · read 15 Oct 2026
- Automated follow-up
- Yeslofty.com · read 23 Sep 2026
- Company founder
- Crunchbase identifies Joe Chen as Lofty's founder and CEO.crunchbase.com · read 15 Oct 2026
- Company headquarters
- Crunchbase lists Lofty's headquarters in Phoenix, Arizona, United States.crunchbase.com · read 15 Oct 2026
- Company legal name
- Crunchbase lists the legal name as Lofty, Inc.crunchbase.com · read 15 Oct 2026
- Company size
- Crunchbase places Lofty in the 51–100 employee range.crunchbase.com · read 15 Oct 2026
- CRM
- Its real-estate CRM provides lead scoring, Smart Plans, property alerts, lead routing, team management and performance tracking.lofty.com · read 15 Oct 2026
- Device limitations
- Lofty warns that available functionality can differ between desktop, phone and tablet applications.prerelease4.lofty.com · read 15 Oct 2026
- Documentation
- The help center lists hundreds of CRM, IDX, integration, mobile, security, developer and feature-update articles, including 161 feature-update articles.help.lofty.com · read 15 Oct 2026
- Email marketing
- Yeslofty.com · read 23 Sep 2026
- IDX websites
- Lofty provides customizable IDX websites with MLS search, lead capture, SEO tools, listing alerts, blogs and landing pages.official.lofty.com · read 15 Oct 2026
- Integrations
- Official integration pages name Dotloop, Brokermint, Gmail, BombBomb, MailChimp, Microsoft Exchange, Google Calendar, Zapier, Microsoft Teams and Piesync.lofty.com · read 15 Oct 2026
- Lead generation
- Lofty says it offers more than 33 lead-generation methods, including Google PPC, Google Local Services Ads, cross-platform marketing, Bloom and Blast.lofty.com · read 15 Oct 2026
- Lead import
- Yeslofty.com · read 23 Sep 2026
