Kapwing vs Pencil
| Kapwing | Pencil | |
|---|---|---|
| Free plan | Yes | No |
| Free trial | No | Yes |
| Paid from | $16/mo | $11/mo |
| Open source | No | No |
| Platforms | macOS, Web, Windows | Web |
| Free plan | Yes | No |
| Paid from | 16 /mo | 11 /mo |
| Brand kit | — | Yes |
Both are listed in Best Video Ad Maker Software. On Samsung Mobile US Press, Kapwing scores higher on our published basis.