HeyAd vs Pencil
| HeyAd | Pencil | |
|---|---|---|
| Free plan | No | No |
| Free trial | No | Yes |
| Paid from | $29/mo | $11/mo |
| Open source | No | No |
| Platforms | api, Web | Web |
| Free plan | Yes | No |
| Paid from | 29 /mo | 11 /mo |
| Ad formats | mixed | — |
| Product inputs | url | — |
| Avatar presenters | Yes | — |
| AI voiceover | Yes | — |
| Brand controls | Yes | — |
| Ad variant generation | Yes | — |
Both are listed in Best AI Video Ad Makers. On Samsung Mobile US Press, Pencil scores higher on our published basis.