AdRoll suits marketers planning advertising across social platforms and the open web who want cross-channel campaign tools and reporting.
Free plan WebAPI
Best Programmatic Advertising Platforms 2026
Programmatic advertising platforms help buyers manage digital ad buying through software. This list helps US readers compare access, plans and pricing details before choosing a tool.
The page shows entries without a ranking score. Compare the listed web, API or extension access, free-plan status and pricing notes.
02
Basis DSP
Basis DSP suits media professionals planning and managing programmatic campaigns across multiple channels.
WebBrowser extensionAPI Record3.7 Visit
03
The Trade Desk
It suits data-driven marketers planning and measuring programmatic campaigns across multiple advertising channels.
WebAPI Record3.7 Visit
04
Choozle
Web Record2.5 Visit
05
StackAdapt
Web Record2.5 Visit
Before you choose
Check how you can use the platform
The list marks platforms as running on web, API or extension. Match that access type to the way you plan to work.
Look for a free plan
A free plan is offered by platforms on this list. AdRoll is marked as offering one, while Amazon DSP, Basis DSP, Choozle and StackAdapt are marked as not offering one.
Read the pricing note
Pricing models and notes differ. Basis DSP, StackAdapt and The Trade Desk list pricing on request. Choozle lists a starting price of $99 per month.
Review the buying model
Buying model information appears for listed platforms. Moloco Ads is marked as supporting both buying models.
Check open-source status
Open-source status can affect how you evaluate a tool. AdRoll and Basis DSP are marked not open source.
Questions
Do these platforms offer a free plan?
A free plan is offered by platforms on this list. AdRoll is marked yes; Amazon DSP, Basis DSP, Choozle and StackAdapt are marked no.
Which access types are listed?
The listed access types are web, API and extension.
Which platforms list pricing on request?
Basis DSP, StackAdapt and The Trade Desk list pricing on request.
Which platform lists a starting price?
Choozle lists pricing from $99 per month.
Which platform lists both API and web access?
The Trade Desk lists API and web access.
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