Wix
Tel Aviv, Israel
What it is
Wix is a platform for creating websites, registering domains, and using business solutions. Its features include an AI-powered site builder, drag-and-drop editing, templates, hosting, blogging, memberships, multilingual sites, accessibility tools, collaborator roles, code development tools, and a branded app builder. The Wix App Market offers more than 800 web apps from Wix and third parties; some are free, while others require payment or a premium upgrade. SEO tools include server-side rendering, structured data, redirects, image optimization, SEO APIs, and integrations such as Google Search Console and Semrush. Wix also lists connections to Google Analytics, TikTok Pixel, Meta Pixel and CAPI, Google Tag Manager, Zapier, and Google Ads. Its free plan includes hosting, an editor, no-code design features, and templates, but uses a Wixsite domain. Connecting a custom domain, removing ads, and unlocking advanced business features requires upgrading. Paid plans start at 17 /mo. Wix also provides mobile apps for managing a site on iPhone and Android.
For and against
For
- Free plan includes hosting, editor, and templates.
- App Market offers over 800 web apps.
- Includes SEO tools and marketing integrations.
- Mobile apps support site management on iPhone and Android.
- Offers multilingual sites and collaborator roles.
Against
- Free site uses a Wixsite domain.
- Custom domains require an upgrade.
- Some App Market apps require payment or a premium upgrade.
The verdict
Wix brings website creation, hosting, SEO tools, integrations, and business features together, with a free plan and paid options. Check the free-plan domain limits and the storage and collaborator allowances for the paid tier that fits your site.
Who it suits
Wix suits people who want to build and manage a website with hosting, design tools, and business features in one platform. The free plan can suit those comfortable with a Wixsite domain, while paid plans are needed for a custom domain and other upgrades.
Plans and prices
Free
Wix hosting · Wix branding · Wix subdomain · drag-and-drop editor
Read 14 Oct 2026 · wix.com
Light
2 GB storage · 2 collaborators · light marketing suite · custom domain
Read 14 Oct 2026 · wix.com
Core
50 GB storage · 5 collaborators · basic marketing suite · payments
Read 14 Oct 2026 · wix.com
Business
100 GB storage · 10 collaborators · standard marketing suite · payments
Read 14 Oct 2026 · wix.com
Business Elite
Unlimited storage · 100 collaborators · advanced marketing suite · payments
Read 14 Oct 2026 · wix.com
On the record
- AI website builder
- Wix Harmony can generate a site from natural-language instructions while allowing users to continue with manual design editing.wix.com · read 14 Oct 2026
- API authentication
- REST integrations can use OAuth, API keys and permission scopes, and can receive real-time events through webhooks.dev.wix.com · read 14 Oct 2026
- App Market
- The Wix App Market contains Wix-made and third-party apps that add functions such as stores, bookings, blogs, events and forms.support.wix.com · read 14 Oct 2026
- Company
- Wix says it was founded in 2006 and identifies its headquarters as the Wix Campus in Tel Aviv.wix.com · read 11 Oct 2026
- Compliance
- Wix lists SOC 2 Type 2, PCI DSS Level 1, ISO certifications, GDPR, CCPA and LGPD among its compliance and privacy standards.wix.com · read 11 Oct 2026
- Developer licence
- Wix developer tools are proprietary and provided under a limited, revocable, non-transferable licence; Wix retains the intellectual-property rights.dev.wix.com · read 14 Oct 2026
- Documentation and support
- Wix provides API reference documentation, a Help Center, community resources and customer-care channels; third-party app support is handled by each app developer.support.wix.com · read 14 Oct 2026
- Drag-and-drop editor
- The editor lets users move and resize page elements with pixel-level control on a fluid canvas.wix.com · read 14 Oct 2026
- eCommerce
- Wix supports selling products, services, subscriptions and memberships from one dashboard without requiring plugins.wix.com · read 14 Oct 2026
- Free plan limits
- Wix says a free site uses a Wixsite domain; connecting a custom domain, removing ads and unlocking advanced business features requires upgrading.wix.com · read 11 Oct 2026
- Integrations
- Capterra lists integrations including Shopify, YouTube, Google Analytics 360, Instagram, PayPal, Mailchimp, Google Calendar, Google Drive and QuickBooks Online.capterra.com · read 14 Oct 2026
- Known issues
- Wix's Help Center lists active or recently resolved incidents involving payment providers, third-party domains, editors, transactions and other services.support.wix.com · read 14 Oct 2026
- Limit: billing complaints
- Trustpilot reviews include complaints about unexpected subscription charges, early renewals and refund difficulties.trustpilot.com · read 14 Oct 2026
- Limit: editor performance
- Independent review coverage reports that the editor can feel slow even when published sites load acceptably.techradar.com · read 14 Oct 2026
- Limit: scaling and migration
- A Software Advice reviewer reports that a growing business may outgrow Wix and face difficulty transferring away after buying add-ons and premium packages.softwareadvice.com · read 14 Oct 2026
- Limit: support complexity
- Reviewers report that complicated support cases may require repeated contacts and can be difficult to resolve.techradar.com · read 14 Oct 2026
- Limit: template switching
- A Capterra reviewer says Wix does not allow changing a site's template after the site is live.capterra.com · read 14 Oct 2026
- Linux limitation
- Linux users can view Wix sites in supported browsers, but Wix does not support editing sites on Linux devices.support.wix.com · read 14 Oct 2026
The review
Wix is a hosted website builder with AI-assisted creation, business tools, and a broad app marketplace. It best suits people who want to build and manage a site without assembling separate services. Its breadth is useful, but the free site’s Wixsite address and lack of code export make it a poor fit for a business that needs a polished domain or portability.
Overview
Wix brings site creation and hosting together with domain registration and business solutions. A drag-and-drop editor, templates, and no-code design features give new site owners a way to publish without writing code; blogging and full e-commerce support more than basic informational pages. An AI site builder adds another route to a first draft. The trade-off is that Wix does not support code export, so a site built here cannot be moved elsewhere as exported code.
The free plan costs nothing and includes reliable web hosting, the editor, no-code design features, and templates. It uses a Wixsite domain, carries ads, and does not unlock advanced business features. That makes it a sensible starting point, not a finished business presence. There is no free trial; Wix pairs the free tier with paid plans.
Key features
The Wix App Market contains over 800 Wix-made and third-party web apps. Some are free, while others require payment or a premium upgrade, so adding capabilities can add costs beyond the site plan. Marketing integrations include Google Analytics, TikTok Pixel, Meta Pixel and CAPI, Google Tag Manager, Zapier, and Google Ads, giving marketers connections to measurement and campaign tools.
SEO tools include server-side rendering, structured data, redirects, image optimization, and SEO APIs, alongside integrations with Google Search Console and Semrush. Multilingual sites, memberships, accessibility tools, collaborator roles, and a branded app builder extend the platform for owners managing more complex sites. The combination is a strength for businesses that want these functions in one system, though the app marketplace’s paid upgrades mean the plan price is not necessarily the whole cost.
For restaurant use, Wix includes a 2D floor plan, turn tracking, and reservation sync, but no waitlist tools. Those functions can support a basic reservation workflow; a restaurant that needs waitlist management should look elsewhere.
Wix says it uses HTTPS and TLS 1.2+ for data in transit, AES-256 encryption at rest, and automatic SSL. Its cited standards include SOC 2 Type 2, PCI DSS Level 1, ISO certifications, GDPR, CCPA, and LGPD. Customers can start a support chat and request expert help by chat, phone, or email; availability depends on time zone, language, and issue.
Pricing
Wix has a free plan and paid plans, with paid pricing starting at 17 /mo. The free tier provides hosting and basic creation tools, but the Wixsite address, ads, and missing advanced business features are meaningful limits for public-facing businesses. Connecting a custom domain and removing ads requires an upgrade.
| Plan | Price | Storage | Site collaborators | Best fit |
|---|---|---|---|---|
| Free | free | Not stated | Not stated | Trying the editor or creating a noncommercial starter site |
| Light | Custom pricing | 2 GB | 2 | A small site with a limited team and modest storage needs |
| Core | Custom pricing | 50 GB | 5 | A growing site needing more storage and collaborators |
| Business | Custom pricing | 100 GB | 10 | A larger site or team needing expanded allowances |
| Business Elite | Custom pricing | Unlimited | 100 | A large operation needing substantial storage and team access |
The paid tiers differ in storage and collaborator allowances: Light is tightly capped, while Business Elite removes the storage ceiling and raises the collaborator count to 100. Choose based on the site’s actual storage and team needs rather than assuming every upgrade only changes features. App costs can also be separate. Wix offers no free trial, so the free tier is the available way to start without paying.
Platforms
Wix is available on the web, Android, and iOS, with an API platform also listed. Its iPhone and Android app supports managing a website from a mobile device, which is useful for routine site administration away from a computer.
Who it's for
Wix is a strong match for individuals and businesses that want site building, hosting, SEO, marketing integrations, and business features under one roof, especially when they value a visual editor and do not need to export their code. It is less suitable for owners who require a custom domain without paying, want a clean ad-free free site, need waitlist tools for reservations, or expect to move their code to another host.
Pros and cons
- Pro: Hosting, templates, drag-and-drop creation, blogging, and full e-commerce give users a broad foundation without separate site-building tools.
- Pro: More than 800 marketplace apps and a wide range of marketing and SEO integrations support sites with varied needs.
- Pro: Paid plans scale from 2 GB storage and 2 collaborators to unlimited storage and 100 collaborators.
- Con: The free plan uses a Wixsite domain and ads, and excludes advanced business features; a custom domain and ad removal require upgrading.
- Con: Code export is unavailable, limiting portability for owners who may want to leave Wix.
- Con: Some marketplace apps cost extra or require a premium upgrade, and reservation features do not include waitlists.
Alternatives
For restaurant operators comparing reservation tools, Wix Restaurants Table Reservations is free to install, but online table bookings require an upgraded site plan. Choose it when the reservation function is the specific need within Wix rather than a broader website platform.
Eat App has a free plan limited to 100 guests monthly and a free trial; it is a more focused option to consider when restaurant booking limits matter more than building a general website. TableSat also has a free plan, but its free tier offers a public profile menu page and guest-facing restaurant page without online bookings, making it a narrower free starting point.
SpotOn Restaurant is a paid restaurant platform with a free All-In Plan that requires processing minimums and a two-year minimum term. HungerRush offers a qualifying Starter plan from $0 / Month for one location and one POS terminal. Resos has a free plan and a Basic plan priced at €4,523 a month. These are restaurant-software alternatives rather than general website builders.
Odoo Point of Sale offers a One App Free plan with unlimited users on Odoo Online, which may suit readers seeking a point-of-sale tool. Tebi charges free for the first €10k in monthly revenue, with an additional €10k revenue band priced at €20 a month; consider it when that revenue-based pricing model suits your operation better than a website-builder plan.
Browse Restaurant Table Management Software for more reservation and table-management options, Restaurant Website Builders for restaurant-specific site tools, or Website builders for general alternatives.
Verdict
Choose Wix if you want a hosted, flexible site builder that can grow into e-commerce, marketing, and business use without code. Its strongest case is the range of creation, SEO, integration, and business tools in one platform. Look elsewhere if portability matters, if you need a polished custom-domain site without paying, or if your restaurant requires waitlist management.
