Typeform

Typeform is a web-based form builder and automation platform for creating forms, surveys, quizzes, tests, polls, applications, landing pages, NPS surveys, registrations, and short forms. Its no-code editor offers templates, AI-generated questions, conditional logic, and publishing by link, embed, or QR code. Typeform AI can create and revise questions, set branching rules, refine writing, and translate forms. Workflow tools can qualify and route leads, notify teams, send follow-ups, create tasks, and start onboarding or feedback sequences. Insights Hub uses AI to surface response trends, outliers, sentiment, and themes. Forms can be embedded on websites and in emails, and the service lists more than 300 app integrations, including HubSpot, Salesforce, Google Sheets, and Stripe. The Free plan includes unlimited forms and 10 responses per month. Basic costs $39 a month, or 28 USD/mo with annual billing, and includes 100 responses per month for one user. On mobile, users can create AI forms, edit desktop-created forms, and publish, but cannot add logic, change question settings or layouts, or create question groups. Typeform lists GDPR, SOC 2 Type II, ISO certifications, HIPAA, and data encryption among its security measures.

Typeform brings form creation, automation, integrations, and response insights into one web-based platform. The mobile editing experience has limits, and the Free plan allows only 10 monthly responses.

Typeform suits teams that create online forms and act on the responses, including marketing, product, HR, research, and customer success teams. It also fits users who want conditional logic, workflow automation, and response insights.

Typeform is an online builder for forms, surveys, quizzes, and related response-driven workflows. It suits teams that want to personalize questions and connect responses to follow-up work. Its broad creation and automation tools are compelling, but response caps and limited mobile editing make plan choice important.

Overview

Typeform combines response collection with tools to act on what people submit. Its no-code editor offers templates, drag-and-drop building, and conditional logic, while its workflow and analytics tools can carry responses into team follow-up. That is more useful for ongoing lead, research, or customer workflows than for teams that only need a basic form.

Forms can be published by link or QR code, or embedded on websites and in emails with custom launch options. Typeform says its conversational logic doubles completion rates compared with traditional forms and that it collects more than 48 million responses each month; those figures are not a promise of results for an individual form.

Key features

Creation and personalization

The platform supports forms, surveys, quizzes, tests, polls, applications, landing pages, NPS surveys, registrations, and short forms. Typeform AI can generate forms from prompts and adapt them to respondents; it can also edit, remove, and reorder questions and End Screens, build branching rules, refine wording, and translate forms. This makes it suitable for more than static questionnaires, although users who need extensive editing on a phone will encounter real limits.

Integrations and automation

Typeform reports more than 300 native integrations, including HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, Stripe, Calendly, and Notion, plus over 500 integrations through Zapier. Workflow Builder and Contacts & Automations can qualify and route leads, send team notifications, trigger follow-up emails, create tasks, and start onboarding or feedback sequences. These connections are valuable when response handling is part of a larger process, rather than a separate manual chore.

Insights and research

Insights Hub uses AI to surface trends, outliers, sentiment, and themes, with charts and shareable reports. Research Flow can recruit participants, run moderated research, and synthesize insights. These features give product, UX, and research teams ways to move from collection toward interpretation, while Typeform also supports payment collection, file uploads, and multiple embed options.

Security

Typeform lists GDPR, SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, CCPA, and HIPAA measures, along with US and EU data centers. It states that data in transit uses TLS 1.2 encryption and data at rest uses AES-256, with redundant backups for critical data. Enterprise adds SSO and priority expert support.

Pricing

Typeform has a free plan and paid plans, with annual billing reducing the monthly equivalent on several tiers. Response limits are central to the decision: the free plan allows 10 responses per month, while paid tiers range from 100 to 10,000 responses per month, with different seat allowances.

• Free: free, ongoing. It includes unlimited forms but only 10 responses per month. That is enough to explore the builder or handle very occasional collection, not a steady response stream.
• Basic: $39 a month, or 28 USD/mo with yearly billing (468 USD total/yr). It includes 100 responses per month, one user, unlimited typeforms, AI form creation, conditional logic, webhooks, and integrations. The cap and single seat make it best for a solo user with modest volume.
• Plus: $79 a month, or 56 USD/mo yearly (948 USD total/yr). It raises the allowance to 1,000 responses and three users, adds everything in Basic, removes Typeform branding, and provides a custom subdomain. It fits a small team that needs a more branded experience and more capacity.
• Business: $129 a month, or 91 USD/mo yearly (1,548 USD total/yr). It includes 10,000 responses and five users, everything in Plus, drop-off rates, conversion tracking, priority support, and live chat. The higher cap and tracking tools suit teams measuring conversion across larger response volumes.
• Talent: $169 a month, or 119 USD/mo yearly (2,028 USD total/yr). It includes 3,000 responses and three users, unlimited typeforms and questions, video questions and answers, reCAPTCHA, and multi-language support. Its specialized question formats and language support are aimed at recruiting workflows; it has a lower response allowance than Business.
• Growth Flow: $379 a month after a 14-day free trial, or 266 USD/mo after the trial with annual billing. A credit card is required. It includes 10,000 responses, five users, enrichment of 1,500 responses per month, Ask AI and Smart Insights, Contacts & Automations, and Salesforce.
• Enterprise: custom pricing, with unlimited responses and seats, a dedicated Customer Success Manager, SSO, HIPAA and GDPR compliance, a US or EU data center, and priority expert support. It is the fit for organizations needing enterprise controls and capacity beyond fixed quotas.

The lower tiers trade response volume and seats for a lower price; Free's 10-response limit is particularly restrictive for public-facing forms. Paid annual equivalents require yearly billing, and Growth Flow's trial requires a credit card.

Platforms

Typeform is web-based and supports Android, iOS, macOS, Windows, and API access. Forms can be viewed and completed on computers and supported iOS or Android phones and tablets. On mobile, users can create AI forms, edit forms made on desktop, and publish them, but cannot add logic, change question settings or layouts, or create question groups. Teams building complex forms should plan to use a computer for those tasks.

Who it's for

Typeform is a strong fit for marketing, growth, product and UX, HR and talent, customer success, operations, research, and founder-led teams that collect data and need to act on it. Its branching, integrations, workflows, and insights offer more leverage when responses feed a process. It is less suitable for high-volume collection on a tight budget, or for people who expect full form-building controls on mobile.

Pros and cons

• Pro: Conditional logic and AI-assisted creation support personalized forms across many use cases, from quizzes to applications.
• Pro: Native app connections, Zapier integrations, and automation tools can route responses into team workflows and follow-up.
• Pro: Higher plans add useful capacity, team seats, branding controls, conversion tracking, and support options.
• Con: The free plan's 10 monthly responses and Basic's 100 can constrain even modest public collection.
• Con: Mobile editing omits logic, question settings, layout changes, and question groups, limiting phone-based form maintenance.
• Con: Business costs more than Plus, and its 10,000-response allowance is shared with Growth Flow, which adds enrichment and automation-oriented tools at a substantially higher price.

Alternatives

For a different approach to lead capture or form building, consider EngagePop, LeadXForms, Zoho Forms, Popl, FormAssembly, Paperform, ConvertFlow, or Gleam Competitions.

Zoho Forms is worth comparing if its free allowance of 500 submissions per month and three forms better match a small-volume budget. Paperform's free plan allows 30 submissions per month and unlimited users, which may suit a small team prioritizing seats over Typeform's larger free response allowance. EngagePop's free plan includes one site, two campaigns, 5,000 impressions, and 100 form submissions per month, making it a relevant option for campaign-focused collection. The other alternatives may also merit comparison when their particular approach fits your needs.

For category browsing, see Lead Capture Software, AI Survey Generators, Survey Software, Survey API Software, Form Builder Software, and Online Form Builders.

Verdict

Choose Typeform if your team needs polished, branching forms tied to integrations, automation, and response insights. Its strongest advantage is connecting collection to action across a wide range of workflows. Look elsewhere if the free or entry-level response caps are too tight, or if you need complete editing capability from a phone.