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Popl

New York, United States

What it is

Popl is an event lead capture platform for B2B go-to-market teams. It captures contacts from event badges, business cards, and QR codes, then enriches records and syncs qualified leads to a CRM. Its Universal Badge Scanner can read visible printed details from badges with encrypted QR codes. Popl says its enrichment engine uses more than 20 data partners to find business emails, phone numbers, LinkedIn profiles, and company information. Event Flows organize events and leads, add qualifying questions and tags, trigger follow-up emails, and connect with a CRM. Popl AI Voice transcribes and analyzes booth conversations and in-person meetings into CRM lead data. Teams can manage digital business cards in bulk. Listed integrations include Salesforce, HubSpot, Marketo, Microsoft Dynamics, Pipedrive, Zoho, Outlook, Slack, Zapier, and Popl API. Captured leads can be saved securely offline, then enriched and synced after reconnection. Popl offers a free plan; event lead capture uses a custom quote after a demo.

For and against

For

  • Scans badges, cards, and QR codes
  • Enrichment uses 20+ data partners
  • CRM integrations support custom mappings
  • Offline lead capture and later syncing
  • SOC 2 Type II compliant

Against

  • Event pricing requires a custom quote
  • Some capabilities depend on CRM connections
  • Enrichment sync waits for reconnection offline

The verdict

Popl connects event capture, enrichment, follow-up, and CRM workflows, with offline saving for disconnected venues. Teams should request a quote and confirm integration needs for their CRM setup.

Who it suits

Popl suits B2B go-to-market teams, including enterprise and large teams running events. Solo professionals can use its individual digital business card app.

Plans and prices

Digital Business Card

Priced on request

Team plan; features become available to all users

Event Lead Capture

Priced on request

Unlimited users · unlimited events · unlimited leads · no usage restrictions

Every plan, in full

On the record

AI voice recording
Popl AI Voice transcribes and analyzes booth conversations and in-person meetings, then turns them into lead data for a CRM.popl.co · read 3 Oct 2026
Badge scanning
Its Universal Badge Scanner scans event badges, business cards, and QR codes, including badges whose QR codes are encrypted, by reading visible printed details.popl.co · read 3 Oct 2026
Company history
Popl says it launched in 2020 and was accepted into Y Combinator’s Winter 2021 batch.popl.co · read 3 Oct 2026
CRM mapping
Popl says its native CRM integrations support unlimited custom field mappings, deduplication, and syncing to multiple CRM objects.popl.co · read 3 Oct 2026
Digital business cards
Popl offers digital business cards that teams can manage in bulk and use to sync collected contacts to a CRM.popl.co · read 3 Oct 2026
Event workflows
Event Flows can organize events and leads, set qualifying questions and auto tags, trigger follow-up emails, and connect with a CRM.popl.co · read 3 Oct 2026
Integrations
Listed integrations include Salesforce, HubSpot, Marketo, Microsoft Dynamics, Pipedrive, Zoho, Outlook, Slack, Zapier, and Popl API.popl.co · read 3 Oct 2026
Intended customers
Popl says it serves B2B go-to-market teams, including large teams and enterprise companies, and also offers an individual digital business card app for solo professionals.popl.co · read 3 Oct 2026
Lead enrichment
Popl says its enrichment engine uses 20+ data partners to find business emails, phone numbers, LinkedIn profiles, and company information.popl.co · read 3 Oct 2026
Offline use
The pricing page FAQ says the app can save captured leads securely on the device offline, then enrich and sync them after reconnection.popl.co · read 3 Oct 2026
Product
Popl describes itself as an event lead capture platform for B2B go-to-market teams that captures leads, enriches contact data, and syncs qualified leads to a CRM.popl.co · read 3 Oct 2026
Security
Popl states that it is SOC 2 Type II compliant and that data is encrypted in transit and at rest.popl.co · read 3 Oct 2026
Support and onboarding
Popl describes a custom 30-day onboarding plan, unlimited working sessions and team trainings, quarterly one-to-one check-ins, and additional customer success support.popl.co · read 3 Oct 2026

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