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SendSquared Phone Call Tracking
What it is
SendSquared Phone Call Tracking connects inbound calls with the marketing activity that brought callers to a business. A JavaScript snippet can change the phone number shown on a website according to a visitor’s traffic source, while leaving existing phone lines in place. It supports attribution for PPC, organic, direct and referral traffic, with rotating number pools for campaigns across Google Ads, Facebook, email and other channels. Campaign details can include source, medium and keyword. Tracked calls enter SendSquared CRM with caller ID, source, campaign, landing page and duration; records can match guest profiles or create new leads. Reports cover call volume, agent performance and revenue per call linked to booking data. Calls route through tracking numbers before reaching the team, alongside an existing phone setup. Call recording and transcription are supported. The service is available on Android, iOS and web. Pricing is on request, and there is no free plan or free trial; SendSquared offers demos instead.
For and against
For
- Tracks PPC, organic, direct and referral traffic.
- Attributes campaigns across multiple marketing channels.
- Call records include source, landing page and duration.
- Supports call recording and transcription.
- Available on Android, iOS and web.
Against
- Pricing is available on request.
- No free plan or free trial.
- Requires calls to route through tracking numbers.
The verdict
SendSquared Phone Call Tracking links inbound calls to traffic and campaign details, with call records and reporting tied to its CRM. Pricing is customized, and a demo is offered instead of a free trial.
Who it suits
It suits vacation rental, hotel and resort operators seeking to connect calls with marketing campaigns and booking data. It may also fit teams that want call records in SendSquared CRM alongside their existing phone setup.
Plans and prices
SendSquared Enterprise
Vacation rentals and hotels focused on reservation sales
Read 4 Oct 2026 · sendsquared.com
SendSquared Owner Enterprise
Owner development and acquisition
Read 4 Oct 2026 · sendsquared.com
On the record
- Campaign attribution
- Rotating number pools can track campaigns across Google Ads, Facebook, email, and other marketing channels, including source, medium, and keyword attribution.sendsquared.com · read 4 Oct 2026
- Company
- SendSquared says it was founded in May 2018; its contact page lists its office in Woodbury, Minnesota.sendsquared.com · read 4 Oct 2026
- CRM call records
- Tracked calls flow into SendSquared CRM with caller ID, source, campaign, landing page, and call duration, and are matched to guest profiles or create new leads.sendsquared.com · read 4 Oct 2026
- Dynamic number insertion
- A website JavaScript snippet swaps displayed phone numbers based on visitor traffic source without changing existing phone lines.sendsquared.com · read 4 Oct 2026
- Migration
- SendSquared says it supports migration from CallRail or Invoca with equivalent dynamic number insertion and campaign attribution features.sendsquared.com · read 4 Oct 2026
- Phone system
- Call tracking works alongside an existing phone setup by routing calls through tracking numbers before they reach the team.sendsquared.com · read 4 Oct 2026
- Pricing model
- The FAQ lists Enterprise and Owner Enterprise plans and says pricing is customized based on company scale, such as rental units or hotel keys.sendsquared.com · read 4 Oct 2026
- Purpose
- Phone call tracking attributes inbound calls to the traffic source, campaign, ad, or channel that generated them.sendsquared.com · read 4 Oct 2026
- Reporting
- The page describes revenue-per-call reporting tied to booking data and agent performance and call volume reporting.sendsquared.com · read 4 Oct 2026
- Security
- The SendSquared homepage states that its platform has ISO-aligned security and is GDPR compliant.sendsquared.com · read 4 Oct 2026
- Support
- The FAQ provides support by email, phone or text, website contact forms, and in-app chat, and says requests are handled by its internal engineering team.sendsquared.com · read 4 Oct 2026
- Target users
- SendSquared describes its platform as built for vacation rental, hotel, and resort operators.sendsquared.com · read 4 Oct 2026
- Traffic sources
- The feature supports tracking PPC, organic, direct, and referral traffic.sendsquared.com · read 4 Oct 2026
- Trial
- SendSquared says it does not currently offer a free trial and offers demos instead.sendsquared.com · read 4 Oct 2026
