The best Salesforce for Retail alternatives

Hightouch is aimed at enterprise marketing teams looking to activate customer data through AI and existing data infrastructure.

Zoho CRM is suited to sales teams that need lead management, follow-up automation, and performance measurement.

BlueConic is aimed at B2C brands, particularly e-commerce teams coordinating customer growth programs across channels.

CleverTap suits growing, expanding, and enterprise teams running cross-channel engagement, analytics, personalization, and automated customer…

This platform suits brands planning loyalty programs across several customer touchpoints, brands, or regions.

Aptos Retail suits retailers looking for POS alongside broader commerce functions such as order management, merchandising, CRM, and analytics.

Bluecore targets ecommerce and marketing leaders at retail brands seeking to coordinate campaigns and activate retail data across channels.

Ometria suits retail brands and marketing teams seeking customer data consolidation alongside cross-channel campaign delivery and personalization.

Optimove is aimed at consumer brands managing customer journeys and campaigns across multiple channels.

This is aimed at enterprise environments using a supported cloud data warehouse for customer data.

WebEngage suits consumer businesses seeking to coordinate customer data, segmentation, analytics, personalization, and messaging across channels.

It may suit organizations seeking to unify customer data and activate audiences in real time.

AIR is aimed at enterprise retailers, including grocery, fashion, and hospitality businesses.

It suits banks and corporations needing treasury workflows across entities, currencies, offices, and risk activities.