Veras Reach

On the record

Campaign measurement

The Reach solution brief says the product tracks marketing campaign effectiveness and response rates.verasretail.com · read 3 Oct 2026

Clienteling

The page describes AI-powered clienteling through Veras Affinity, which provides associates with relevant, time-based attributes for personalized recommendations.verasretail.com · read 3 Oct 2026

Company

The maker identifies itself as Zoftec LLC doing business as Veras Retail, founded as Zoftec LLC in 2008, with an address in Phoenix, Arizona.verasretail.com · read 3 Oct 2026

Cross-channel records

The solution brief says customer records can include multiple addresses and social media profiles, with transaction details such as purchases, returns, dates, times, and promotions by channel.verasretail.com · read 3 Oct 2026

Customer data

It collects, queries, analyzes, and manages customer data from a single hub and shares real-time data across channels.verasretail.com · read 3 Oct 2026

Data integrity

Veras Retail describes Reach as maintaining customer data integrity and supporting proactive management of each customer’s shopping experience.verasretail.com · read 3 Oct 2026

Implementation

Veras Retail lists implementation services including installation and configuration, integration design, training, pilot testing, production deployment, and post-deployment support.verasretail.com · read 3 Oct 2026

Integrations

Veras Retail describes integration methods including REST and SOAP web APIs, XML, CSV, TXT and JSON files, Windows and Java low-level APIs, and ETL.verasretail.com · read 3 Oct 2026

Intended customers

Veras Retail says its omnichannel solutions serve mid-to-large sized global retailers.verasretail.com · read 3 Oct 2026

Loyalty

The loyalty engine supports multiple concurrent programs that reward repeat customers with incentives.verasretail.com · read 3 Oct 2026

Loyalty activity

The solution brief says loyalty programs can recognize activity beyond purchases, including store visits and social media interactions.verasretail.com · read 3 Oct 2026

Pricing and purchase

The Reach page invites prospective customers to request a demo and does not state a price or plan details.verasretail.com · read 3 Oct 2026

Privacy compliance

The privacy module is described as simplifying CCPA and GDPR with a portal that integrates with CRM, ecommerce, or POS systems and manages customer preferences, including requests to be forgotten.verasretail.com · read 3 Oct 2026

Privacy module

Its privacy portal is described as CCPA- and GDPR-focused and can integrate with CRM, ecommerce, or POS systems to manage preferences and propagate deletion requests.verasretail.com · read 3 Oct 2026

Product

Veras Reach is a retail-specific CRM for centralized customer management and engagement.verasretail.com · read 3 Oct 2026

Promotions

Retailers can segment customers into buyer personas and target dynamic promotions and price events to likely responders.verasretail.com · read 3 Oct 2026

Purchase history

Reach provides insights into buying patterns using customers’ complete transaction history.verasretail.com · read 3 Oct 2026

Security

The maker’s website privacy policy says it uses industry-standard procedures and policies, including firewalls, to protect site users’ personal information, while disclaiming a guarantee against unauthorized access.verasretail.com · read 3 Oct 2026

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