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Zoho DataPrep

Austin, Texas, USA

What it is

Zoho DataPrep is a cloud-based, no-code data preparation and ETL platform for connecting, cleaning, transforming, enriching, and moving data. Its studio offers more than 250 transforms, including tools to reshape and blend datasets. Ask Zia accepts natural-language instructions, can generate transformations, and can help schedule pipelines. Zoho lists more than 70 data sources, including Zoho CRM, Zoho Analytics, Salesforce, Google Drive, OneDrive, and Snowflake. Pipelines can be scheduled as often as hourly, and failed jobs can be backfilled. Imported and intermediate dataset rows count toward monthly processed-row usage, which resets at each billing cycle. The Free plan costs nothing, supports one user and 20,000 rows per month, and limits imports and exports to manual runs; audit retention is one month. DataPrep is available through web and API. Paid service starts at $40/mo (annual), and a 15-day trial is listed. Zoho states that the platform has security certifications and compliance credentials including GDPR and SOC2+HIPAA.

For and against

For

  • Studio includes more than 250 transforms.
  • Lists more than 70 data sources.
  • Failed pipeline jobs can be backfilled.
  • Free plan includes 20,000 rows per month.

Against

  • Free plan is limited to one user.
  • Free imports and exports are manual only.
  • Imported and intermediate rows count toward monthly usage.

The verdict

Zoho DataPrep offers a broad set of preparation tools and pipeline options, with a constrained free tier. Check row usage and scheduling needs when comparing plans.

Who it suits

DataPrep suits data analysts, business users, data engineers, and data scientists who need to prepare and move data through scheduled pipelines or manual workflows.

Plans and prices

Free

Free

20,000 rows per month · 1 user · manual imports and exports only · 1 month audit retention

Enterprise

Priced on request

Starts above 100 million rows per month · starts with 10 users · unlimited sources and destinations · 6 months audit retention

Standard

Priced on request

3 users · 5 data sources · 2 data destinations · 250+ transforms

Every plan, in full

On the record

Access controls
Security features include user management, audit logs, multi-factor authentication, and controls for PII/ePHI access and exports.zoho.com · read 30 Sep 2026
AI assistance
Ask Zia accepts natural-language data preparation instructions and can generate transformations and help schedule pipelines.zoho.com · read 30 Sep 2026
Data preparation
Its data preparation studio offers more than 250 transforms, including options to reshape and blend data.zoho.com · read 30 Sep 2026
Encryption
DataPrep states that files are encrypted at rest with 256-bit AES and protected in transit with PFS session encryption.zoho.com · read 30 Sep 2026
Free plan limit
The Free plan is limited to one user and does not include scheduled imports or exports.zoho.com · read 30 Sep 2026
Integrations
Zoho lists more than 70 data sources, including Zoho CRM, Zoho Analytics, Salesforce, Google Drive, OneDrive, and Snowflake.zoho.com · read 30 Sep 2026
Intended users
Zoho presents DataPrep for data analysts, business users, data engineers, and data scientists.zoho.com · read 30 Sep 2026
Pipeline automation
Data pipelines can be scheduled as frequently as once every hour, and failed jobs can be backfilled.zoho.com · read 30 Sep 2026
Processed rows
Rows in imported datasets and intermediate datasets count toward monthly processed-row usage, which resets at the start of each billing cycle.zoho.com · read 30 Sep 2026
Purpose
Zoho DataPrep is an AI-powered, no-code data preparation and ETL platform for connecting, cleaning, transforming, enriching, and moving data.zoho.com · read 30 Sep 2026
Security compliance
Zoho states that DataPrep holds ISO/IEC 27001, ISO/IEC 27107, and ISO/IEC 27018 certifications and is GDPR and SOC2+HIPAA compliant.zoho.com · read 30 Sep 2026
Support
Free-plan support includes email and user forums; Standard includes 8x5 email and phone support, while Enterprise is eligible for optional 24x5 premium email and phone support.zoho.com · read 30 Sep 2026

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