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Zoho DataPrep
Austin, Texas, USA
What it is
Zoho DataPrep is a cloud-based, no-code data preparation and ETL platform for connecting, cleaning, transforming, enriching, and moving data. Its studio offers more than 250 transforms, including tools to reshape and blend datasets. Ask Zia accepts natural-language instructions, can generate transformations, and can help schedule pipelines. Zoho lists more than 70 data sources, including Zoho CRM, Zoho Analytics, Salesforce, Google Drive, OneDrive, and Snowflake. Pipelines can be scheduled as often as hourly, and failed jobs can be backfilled. Imported and intermediate dataset rows count toward monthly processed-row usage, which resets at each billing cycle. The Free plan costs nothing, supports one user and 20,000 rows per month, and limits imports and exports to manual runs; audit retention is one month. DataPrep is available through web and API. Paid service starts at $40/mo (annual), and a 15-day trial is listed. Zoho states that the platform has security certifications and compliance credentials including GDPR and SOC2+HIPAA.
For and against
For
- Studio includes more than 250 transforms.
- Lists more than 70 data sources.
- Failed pipeline jobs can be backfilled.
- Free plan includes 20,000 rows per month.
Against
- Free plan is limited to one user.
- Free imports and exports are manual only.
- Imported and intermediate rows count toward monthly usage.
The verdict
Zoho DataPrep offers a broad set of preparation tools and pipeline options, with a constrained free tier. Check row usage and scheduling needs when comparing plans.
Who it suits
DataPrep suits data analysts, business users, data engineers, and data scientists who need to prepare and move data through scheduled pipelines or manual workflows.
Plans and prices
Free
20,000 rows per month · 1 user · manual imports and exports only · 1 month audit retention
Read 30 Sep 2026 · zoho.com
Enterprise
Starts above 100 million rows per month · starts with 10 users · unlimited sources and destinations · 6 months audit retention
Read 30 Sep 2026 · zoho.com
Standard
3 users · 5 data sources · 2 data destinations · 250+ transforms
Read 30 Sep 2026 · zoho.com
On the record
- Access controls
- Security features include user management, audit logs, multi-factor authentication, and controls for PII/ePHI access and exports.zoho.com · read 30 Sep 2026
- AI assistance
- Ask Zia accepts natural-language data preparation instructions and can generate transformations and help schedule pipelines.zoho.com · read 30 Sep 2026
- Data preparation
- Its data preparation studio offers more than 250 transforms, including options to reshape and blend data.zoho.com · read 30 Sep 2026
- Encryption
- DataPrep states that files are encrypted at rest with 256-bit AES and protected in transit with PFS session encryption.zoho.com · read 30 Sep 2026
- Free plan limit
- The Free plan is limited to one user and does not include scheduled imports or exports.zoho.com · read 30 Sep 2026
- Integrations
- Zoho lists more than 70 data sources, including Zoho CRM, Zoho Analytics, Salesforce, Google Drive, OneDrive, and Snowflake.zoho.com · read 30 Sep 2026
- Intended users
- Zoho presents DataPrep for data analysts, business users, data engineers, and data scientists.zoho.com · read 30 Sep 2026
- Pipeline automation
- Data pipelines can be scheduled as frequently as once every hour, and failed jobs can be backfilled.zoho.com · read 30 Sep 2026
- Processed rows
- Rows in imported datasets and intermediate datasets count toward monthly processed-row usage, which resets at the start of each billing cycle.zoho.com · read 30 Sep 2026
- Purpose
- Zoho DataPrep is an AI-powered, no-code data preparation and ETL platform for connecting, cleaning, transforming, enriching, and moving data.zoho.com · read 30 Sep 2026
- Security compliance
- Zoho states that DataPrep holds ISO/IEC 27001, ISO/IEC 27107, and ISO/IEC 27018 certifications and is GDPR and SOC2+HIPAA compliant.zoho.com · read 30 Sep 2026
- Support
- Free-plan support includes email and user forums; Standard includes 8x5 email and phone support, while Enterprise is eligible for optional 24x5 premium email and phone support.zoho.com · read 30 Sep 2026