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RedSeed

Christchurch, New Zealand

What it is

RedSeed is a manager-to-leader platform for building management capability and giving HR teams insight into development across an organization. It supports managers around one-to-one meetings with shared agendas, prompts, and coaching tools. Archie AI helps managers prepare for coaching conversations, reflect afterward, and find relevant learning. Its ARC cycle assesses managers, recommends learning and coaching, and uses each cycle to shape the next. HR can view patterns and themes across teams, while individual private coaching conversations are not shown in that view. RedSeed says sensitive customer data is not sent to open AI models and AI does not rate a person’s potential, performance, or worth. Every plan includes guided onboarding and help-center access. RedSeed Mobile is free to download but requires a RedSeed account; meeting features and recording depend on an organization enabling them. The Free plan covers one user and two team members, with sign-up coming soon. Teams costs $40 per manager per month, with team members at 27 USD per person per month. Enterprise starts at $18.20 per person per month.

For and against

For

  • Shared agendas and coaching tools support one-to-ones.
  • ARC cycles tailor learning recommendations over time.
  • HR sees patterns across teams.
  • Every plan includes guided onboarding.

Against

  • Free-plan sign-up is coming soon.
  • Mobile meeting features depend on organizational settings.
  • Mobile app requires a RedSeed account.
  • SOC 2 is in progress.

The verdict

RedSeed combines manager coaching and learning with team-level HR insights. Its mobile app requires an account, and some meeting features depend on organization settings.

Who it suits

RedSeed suits managers seeking to develop people-management skills and HR teams supporting manager development across an organization.

Plans and prices

Free

Free

You plus 2 team members · all learning access · 1:1 agendas and prompts · one month rolling data

Enterprise

$18.20a month

20+ teams · cross-team rollups · board exports · bespoke content

Teams

$40a month

Full AI coaching · full history, trends and analytics · baseline skill assessment · capability profiles

Every plan, in full

On the record

AI coach
Archie AI helps managers prepare for coaching conversations, reflect afterwards and find relevant learning.redseed.com · read 4 Oct 2026
AI policy
RedSeed says AI can prepare coaching and surface HR patterns but does not run conversations or rate people, and sensitive customer data is not sent to open models.redseed.com · read 15 Oct 2026
AI privacy
RedSeed says sensitive customer data is not sent to open AI models and AI does not rate a person's potential, performance or worth.redseed.com · read 4 Oct 2026
API
The LMS API supports user creation, updates, archiving and location moves, course or pathway enrollment changes, and completion or user webhooks.support.redseed.me · read 15 Oct 2026
API authentication
API access uses a bearer key requested from RedSeed support, with reference documentation hosted at api.redseed.me/api/v0.apidocs.redseed.me · read 15 Oct 2026
API limits
The API documentation says moving locations and user-role update, delete and restore operations are not implemented through the API.apidocs.redseed.me · read 15 Oct 2026
ARC cycle
Its ARC model assesses capability, recommends development and coaches managers through repeated learning cycles.redseed.com · read 15 Oct 2026
Audience
RedSeed describes its users as managers who want to improve people-management skills and the HR teams supporting them.redseed.com · read 4 Oct 2026
Coaching
It supports managers before, during and after 1:1s with shared agendas, prompts and coaching tools.redseed.com · read 4 Oct 2026
Company facts
LinkedIn lists RedSeed as privately held, founded in 2009, headquartered in Christchurch, with 11–50 employees.au.linkedin.com · read 15 Oct 2026
Company history
RedSeed says it began in Christchurch in 2009 and was co-founded by Anya Anderson.redseed.com · read 4 Oct 2026
Compliance
RedSeed says it operates under the New Zealand Privacy Act 2020 and that SOC 2 is in progress.redseed.com · read 4 Oct 2026
Compliance status
RedSeed operates under the New Zealand Privacy Act 2020 and says its SOC 2 program is still in progress.redseed.com · read 15 Oct 2026
Courses
The courses page offers five free courses without signup and previews a 15-course library.redseed.com · read 15 Oct 2026
Documentation
The help center covers setup, users, enrollments, courses, pathways, coaching, reports, rewards, certificates, technical requirements and authoring.support.redseed.me · read 15 Oct 2026
Hosted service
The terms describe RedSeed as hosted SaaS and require customers to supply their own hardware, software and network connectivity.redseed.com · read 15 Oct 2026
HR analytics
HR receives organization-level capability themes and trends while individual private conversations remain hidden.redseed.com · read 15 Oct 2026
HR insights
RedSeed gives HR patterns and themes across teams while stating that individual private coaching conversations are not exposed in the HR view.redseed.com · read 4 Oct 2026

The review

RedSeed is a manager-development platform that pairs coaching support with learning and HR insights. It is best suited to organizations building management capability across teams. Its strength is connecting day-to-day coaching to development tracking; the fuller AI coaching and analytics require a paid plan.

Overview

RedSeed supports managers around one-to-one conversations and gives HR teams a view of development patterns across the organization. HR insights do not expose individual private coaching conversations, a meaningful boundary for employers that want to see shared themes without turning coaching into an individual-level HR report.

Its ARC cycle assesses managers, recommends learning and coaching, then uses each cycle to inform the next. That creates a structured development loop rather than a collection of disconnected courses. RedSeed says sensitive customer data is not sent to open AI models and that AI does not rate a person's potential, performance or worth. Its security measures include TLS 1.2 or above in transit, encryption at rest, tenant isolation and encrypted backups. RedSeed operates under New Zealand's Privacy Act 2020; SOC 2 is in progress.

Key features

Coaching and personalized learning

Shared agendas, prompts and coaching tools help managers prepare for, conduct and follow up on one-to-ones. Archie AI can support preparation, reflection and finding relevant learning. Together, these tools are aimed at improving the quality and continuity of manager conversations, not simply delivering course content. The Free plan's limited Archie AI is a narrower introduction; full Archie AI coaching is included with Teams.

HR visibility and privacy

HR teams can review patterns and themes across teams while private individual coaching conversations remain outside the HR view. That balance suits organizations seeking development signals without exposing confidential coaching discussions. Teams adds an HR dashboard and reporting, full data history, trends and analytics, plus baseline skill assessment, capability profiles and 180° feedback.

Mobile access

RedSeed Mobile is free to download for iPhone, iPad, Mac with Apple silicon, and Android phones and tablets, but it requires a RedSeed account. Meeting features and recording work only when an organization enables them, so mobile access does not guarantee every team can use those tools.

Pricing

RedSeed has a free entry plan and two paid options. Guided onboarding and help-center access come with every plan; the support and analytics trade-offs matter more than the download price of the mobile app.

PlanPriceWhat it includesBest fit
FreefreeYou plus 2 team members, all learning content, 1 month rolling data and limited Archie AI. Sign-up coming soon.A very small team exploring the learning content, provided the limited AI and short data window are enough.
Teams$40 a month, billed per manager / month; team members $27 per person / monthFull Archie AI coaching, full data history, trends and analytics, baseline skill assessment, capability profiles, 180° feedback, HR dashboard and reporting. Priority support.Organizations that need ongoing coaching support and team-level development insight.
Enterprise$18.20 a month, billed per person / month; starting rate, drops as numbers growFor 20+ teams; cross-team rollups, board-ready exports, bespoke learning content, course authoring, SSO, a dedicated success partner and SLA.Larger organizations needing cross-team reporting, tailored content and enterprise support.

The Free plan caps the group at three people, limits Archie AI and retains only one month of rolling data. Teams carries separate manager and team-member rates, so its cost depends on the organization's mix of users. Enterprise is for 20+ teams and its per-person starting rate falls as numbers grow; its bespoke content, authoring and cross-team exports distinguish it from Teams. The Free plan's sign-up is coming soon, so it is not an immediate self-serve starting point.

Platforms

RedSeed supports Android, iOS, macOS and web. Mobile apps require a RedSeed account, and meeting functions or recording depend on organization settings. SSO is included with Enterprise.

Who it's for

RedSeed is a strong fit for HR teams and organizations that want a repeatable way to develop managers, connect coaching with learning, and monitor team-level themes. Managers also benefit from practical support surrounding one-to-one conversations. It is less suitable for a small group that needs extensive AI coaching or a longer data history without moving beyond the free tier.

Pros and cons

Pros

  • ARC ties assessment, recommendations and later development cycles together, giving manager learning a continuing structure.
  • HR can follow team patterns without access to private individual coaching conversations.
  • Enterprise combines SSO, board-ready exports, bespoke learning and dedicated support for larger organizations.
  • RedSeed states that sensitive customer data is not sent to open AI models and AI does not judge individual potential, performance or worth.

Cons

  • The free tier is limited to You plus 2 team members, one month of rolling data and limited Archie AI, restricting its usefulness as a full coaching program.
  • Teams charges separately for managers and team members, making the total dependent on team composition.
  • Mobile meeting features and recording require organization-level enablement, so users may not have them by default.
  • SOC 2 is in progress rather than complete.

Alternatives

For a directory of comparable tools, see Employee Coaching Software.

  • Coaching Loft is worth considering for an individual coach or very small practice: its Basic plan is $1 a month, billed Billed Annually, and includes 2 Clients/Coachees, 50 MB Storage Capacity, Base Functionality, a Public Coach Profile and Google Calendar sync; it also has a free plan and free trial.
  • AceUp offers paid enterprise coaching programs with pricing provided through a discovery call, an option for organizations seeking that model.
  • CoachHub offers a paid digital coaching platform with pricing available by demo request.
  • Nadia is an enterprise option with customized pricing by demo request.
  • Sharpist offers custom organizational coaching with a flexible credit model and pricing tailored to organizational needs.
  • Together offers custom solutions priced around learner count, match types and program goals, with charges for actively matched participants.
  • Sama is a paid coaching platform with starter and professional plans, but no free plan.
  • Speexx Coaching offers custom quotes based on user count, selected modules and personalization, with minimum licenses typically starting at 50 users.

Verdict

Choose RedSeed if your organization wants manager coaching, personalized learning and HR-level development insight in one program, with a clear boundary around private conversations. The ARC cycle and team analytics are its strongest reasons to choose it. Look elsewhere if you need broad AI coaching and a substantial data history at no cost, or if meeting features must be available to every mobile user without organization-level enablement.

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