Coaching Loft

Coaching Loft is a coaching management platform and app for independent coaches, coaching firms, enterprise organizations, mentors and coachees. Its tools cover session management, coachee dashboards, documents, assessments, goals, notes and coaching questions. Coaches can schedule appointments and use Zoom or Microsoft Teams for sessions. Listed integrations include Zapier, PayPal, HubSpot, Mailchimp and Leadfeeder, as well as calendar connections and an Open API. Native apps are available for iOS and Android, alongside web and API access. A free plan and 14-day trial are listed; Basic costs $1 a month billed annually and includes two clients or coachees, 50 MB of storage, Google Calendar sync and scheduling pages. Outlook, iCalendar and Office 365 are not available on Basic. The service says data is encrypted in transit and at rest, with 256-bit encryption on every plan. The listed SOC 2 Type 2 and ISO 27001 certifications belong to third-party cloud providers. The company lists its location as Dubai South, Dubai, UAE.

Coaching Loft combines session management, scheduling, client tracking and integrations across mobile apps and web access. Basic is limited in client count and calendar options, while higher tiers list expanded client capacity and storage.

It suits independent coaches, coaching firms, enterprise organizations and coachees needing session tools, scheduling or coaching progress tracking. Coaches using Outlook, iCalendar or Office 365 should note those calendars are unavailable on Basic.

Overview

Coaching Loft is a coaching-management service for independent practitioners, coaching firms and organizations running development programs. It is best suited to coaches who want client records, progress tools and scheduling together, with both mobile apps and web access. Its low-cost entry tier is compelling for a very small practice, but strict client and calendar limits quickly narrow its usefulness.

Key features

Client work and development

Session management sits alongside notes, documents, assessments and goals, giving coaches a place to organize both the record of a relationship and a coachee’s development. Coachee dashboards add a client-facing view, while the library of coaching questions can support session planning. Development tracking, coach matching and manager tools broaden the appeal beyond solo coaching, particularly for firms and workplace programs.

Scheduling and integrations

Appointment scheduling and scheduling pages support client bookings, and Zoom and Microsoft Teams integrations connect the service to video sessions. The wider integration mix includes Zapier, PayPal, HubSpot, Mailchimp and Leadfeeder, plus calendar connections and an Open API. This can help a practice connect coaching activity with existing tools, though the calendar options depend on plan: Google Calendar works across membership levels, while Basic excludes Outlook, iCalendar and Office 365.

Security and support

Coaching Loft says data is encrypted in transit and at rest, with 256-bit encryption on every plan. Its third-party cloud providers hold SOC 2 Type 2 and ISO 27001 certifications; those certifications belong to the providers, not Coaching Loft. Users retain ownership of their data, the company says it does not sell it, and enterprise data processing agreements are available. Support includes a 24/7 AI chatbot, live human assistance during working hours, email support, and bookable demos or onboarding calls.

Pricing

Coaching Loft offers a free plan and a 14-day trial. Basic costs $1 a month, billed annually, and allows 2 clients or coachees, 50 MB of storage, base functionality, a public coach profile, Google Calendar sync and scheduling pages. That price is a low-risk starting point for a coach serving only a couple of clients, but the cap and limited calendar integrations make it a poor fit for a growing practice.

Core costs $25 a month and raises capacity to 10 clients and 500 MB of storage, with base functionality, a public coach profile, calendar sync and 2 scheduling pages. Premium costs $55 a month for 30 clients, 1 GB of storage and 5 scheduling pages. These tiers make more sense for active practices that need room to expand bookings and records, though storage remains finite.

Master costs $95 a month and removes the client and scheduling-page caps, with 2 GB of storage, base functionality, a public coach profile and calendar sync. It suits a larger coaching operation that needs broad client capacity, but the storage allowance still sets a boundary. Basic is explicitly billed annually; the higher listed monthly prices are presented without a billing term.

Platforms

Coaching Loft is available on Android, iOS and web, and also offers an API. Native mobile apps give coaches and coachees access beyond a desktop browser, while the API supports organizations seeking a route to connect other systems.

Who it's for

Independent coaches can use the lower tiers to centralize client administration and scheduling, while firms may value the higher client caps, matching and manager tools. Enterprise organizations can consider the platform for employee coaching programs, particularly when data processing agreements and system integrations matter. It is less suitable for a solo coach whose active client list exceeds Basic’s two-client limit unless they are ready to move to a higher tier.

Pros and cons

• Pros: Client records, development tools, scheduling and coachee dashboards sit in one service, reducing the need to split coaching administration across separate tools.
• Pros: The Basic tier costs $1 a month billed annually, making a small two-client practice inexpensive to start.
• Pros: Android, iOS, web access, calendar connections and an Open API give coaches several ways to work with the platform.
• Cons: Basic is capped at 2 clients and 50 MB, and excludes Outlook, iCalendar and Office 365 calendar sync.
• Cons: Higher tiers increase client and scheduling capacity, but storage tops out at 2 GB even on Master.
• Cons: Human support is limited to working hours; the round-the-clock option is an AI chatbot.

Alternatives

For a broader employee-learning focus, consider Employee Coaching Software. RedSeed is worth comparing if a free tier for you and two team members, with all learning content and one month of rolling data, matters more than Coaching Loft’s client-management emphasis. AceUp, CoachHub, Nadia, Sharpist and TaskHuman are alternatives with pricing by discovery call, demo or organizational needs. CoachAccountable may suit a coach seeking a full-featured system with a two-client Starter tier at $20 a month, while Simply.Coach offers an annual STARTER plan at $9 a month for three individuals, one contract and one program.

Verdict

Coaching Loft is a strong fit for coaches and coaching teams that want client administration, development tracking and scheduling in one cross-platform service. Its key advantage is breadth at a low starting price; its clearest drawback is that the cheapest tier is constrained to two clients, with limited storage and calendar support. Choose it if those limits match your current practice or you can budget for a higher plan; look elsewhere if you need broad capacity without a substantial step up in tier.