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PRISM Mystery Shopping Platform
Spokane, Washington, United States
What it is
PRISM Mystery Shopping Platform supports internal or vendor-run programs for measuring brand and customer experience. It handles on-site inspections, crowdsourced microshops, web-based shops, recorded telephone shops, covert video shops, and audio shops. Evaluators can submit information through the integrated iSecretShop mobile app or enter shop data on a computer. PRISM says its network has nearly 1,000,000 registered panelists and field agents, with more than 150 demographic data points, custom demographic options, varied question logic, and multi-language and currency support. Forms can use advanced question logic, while fraud checks monitor suspicious patterns and image metadata. The dashboard brings together mystery shops with other channels, including internal audits, price audits, satisfaction surveys, polling, and online reputation management. It offers custom views, comparative filters, and industry benchmarks. Hierarchical access controls govern who can collect or view data, and authorized users are unlimited. Scheduled reports can be exported through API, FTP, sFTP, or email; the Team Action Module can trigger an action plan when a field defect is found. Pricing is on request.
For and against
For
- Supports six shop formats, including video and audio
- Integrated iSecretShop mobile app and computer data entry
- Unlimited authorized users with hierarchical access controls
- Scheduled report exports through API, FTP, sFTP, or email
Against
- Pricing is available on request
- PRISM is not a mystery shopping provider
- Shopper payments are not supported
The verdict
PRISM brings multiple shop formats, analytics, exports, and action workflows into one platform for measurement programs. Organizations seeking mystery shopping services directly should note that PRISM is not a provider, though it can refer customers to providers among its clients.
Who it suits
PRISM is aimed at market research companies, mystery shopping providers, and businesses running measurement programs internally. It supports programs from small operators to multinational corporate initiatives, but PRISM is not itself a mystery shopping provider.
On the record
- Access controls
- The dashboard describes hierarchical user access controls and unlimited user accounts with no per-user fees.prismintelligence.com · read 4 Oct 2026
- Action workflows
- The Team Action Module can trigger an action plan when a field defect is found.prismintelligence.com · read 4 Oct 2026
- Benchmarking
- PRISM includes industry benchmarking tools to compare a business with its competitive landscape.prismintelligence.com · read 4 Oct 2026
- Contact
- The contact page lists the phone number (888) 206-2349.prismintelligence.com · read 4 Oct 2026
- Data exports
- Reports can be exported by API, FTP, sFTP, or email on a schedule.prismintelligence.com · read 4 Oct 2026
- Evaluator network
- The maker says its network has nearly 1,000,000 registered evaluators.prismintelligence.com · read 4 Oct 2026
- Exports and integrations
- Reports can be exported on a schedule through API, FTP, sFTP, or email.prismintelligence.com · read 4 Oct 2026
- Field data and fraud checks
- PRISM says its tools monitor activity for suspicious patterns and use image metadata and proprietary fraud algorithms to flag possible issues.prismintelligence.com · read 4 Oct 2026
- Forms and fraud checks
- The platform uses advanced form and question logic and fraud detection that monitors for suspicious patterns and checks image metadata.prismintelligence.com · read 4 Oct 2026
- Mobile app
- Its iSecretShop mobile app is integrated with the platform, and evaluators can also enter shop data by computer.prismintelligence.com · read 4 Oct 2026
- Other data channels
- The reporting dashboard combines mystery shops with internal audits, competitive price audits, customer satisfaction surveys, opinion polling, and online reputation management.prismintelligence.com · read 4 Oct 2026
- Panel and project features
- The system lists nearly 1,000,000 registered panelists and field agents, over 150 demographic data points, custom demographic points, varied question logic, and multi-language and currency support.prismintelligence.com · read 4 Oct 2026
- Program scale
- The maker says its platform accommodates programs ranging from small operators to multinational corporate initiatives.prismintelligence.com · read 4 Oct 2026
- Provider limitation
- Prism says it is not a mystery shopping provider, though it can refer customers to providers among its clients.prismintelligence.com · read 4 Oct 2026
- Purpose
- PRISM supports internal or vendor-run mystery shopping programs and measures brand and customer experience.prismintelligence.com · read 4 Oct 2026
- Reporting
- The dashboard provides data visualization, custom views and comparative filters, with hierarchical access controls and unlimited authorized users.prismintelligence.com · read 4 Oct 2026
- Reporting and actions
- The dashboard provides custom views, comparative filters, reports, industry benchmarking, and a Team Action Module that can trigger action plans when field defects are found.prismintelligence.com · read 4 Oct 2026
- Security controls
- Hierarchical access controls let organizations restrict which users can collect or view data.prismintelligence.com · read 4 Oct 2026
