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Primer
What it is
Primer is cloud-based payments infrastructure for merchants, bringing payment services together through one interface and API. Businesses can use it to build and manage a payment stack, with configurable checkout that can display local and alternative payment methods. Tools for payment performance include dynamic routing, Fallbacks, adaptive 3D Secure, and network tokens. For operations, Primer offers observability, monitors, reconciliation, a costs overview, and global accounts. Its no-code platform lets businesses activate services and expand into new markets without waiting on engineering work. The integrations directory lists processors and methods including Adyen, 2C2P, ACH, Affirm, Afterpay, and Airwallex; Primer notes it may not include every provider. Payment channels include cards, digital wallets, bank transfers, account-to-account payments, and buy now pay later. Primer is available on Android, iOS, and web, as well as through an API. Founded in 2020, it describes its audience as merchants in travel, fintech, platforms, retail, and entertainment. Pricing is on request and tailored to each business.
For and against
For
- Single interface and API for payment stacks
- Checkout can show local and alternative methods
- Includes routing, Fallbacks, and adaptive 3D Secure
- No-code workflows support activating services
- Supports cards, wallets, transfers, and buy now pay later
Against
- Pricing is available on request
- Integrations directory may not list every provider
The verdict
Primer brings checkout configuration, payment optimization, and operational tools into one platform. Businesses need to contact Primer for pricing tailored to them.
Who it suits
Primer is for merchants looking to build and manage payment stacks across checkout and payment operations. Its stated audience includes businesses in travel, fintech, platforms, retail, and entertainment.
Plans and prices
Tailored pricing plans
Tailored to your business · ROI calculations
Read 4 Oct 2026 · primer.io
On the record
- Audience
- Primer says it builds payments infrastructure for merchants and highlights travel, fintech, platforms, retail, and entertainment businesses.primer.io · read 4 Oct 2026
- Checkout
- Primer offers configurable checkout experiences that can display local and alternative payment methods.primer.io · read 4 Oct 2026
- Infrastructure
- Primer says its infrastructure is hosted on Amazon Web Services and monitored 24/7 for threats and anomalies.primer.io · read 4 Oct 2026
- Integration caveat
- Primer says its integrations list is updated as the ecosystem grows and may not list every provider.primer.io · read 4 Oct 2026
- Integrations
- Primer’s integrations directory lists payment processors and methods including Adyen, 2C2P, ACH, Affirm, Afterpay, and Airwallex.primer.io · read 4 Oct 2026
- No-code workflows
- Primer says its no-code platform lets businesses activate services and expand into new markets without waiting on engineering work.primer.io · read 4 Oct 2026
- Operations
- Primer offers observability, monitors, reconciliation, costs overview, and global accounts for tracking and managing payments.primer.io · read 4 Oct 2026
- Optimization
- Primer lists dynamic routing, Fallbacks, adaptive 3D Secure, and network tokens as tools to improve payment performance.primer.io · read 4 Oct 2026
- Payment stack
- Primer provides a single interface and API for businesses to build and manage payment stacks.primer.io · read 4 Oct 2026
- Product
- Primer describes itself as AI-powered unified payments infrastructure that helps merchants optimize the payment journey from checkout to payout.primer.io · read 4 Oct 2026
- Security
- Primer says it is PCI-1, GDPR, and SOC2 Type-2 compliant and encrypts sensitive data in transit and at rest.primer.io · read 4 Oct 2026
- Support
- Primer describes a dedicated merchant support team and links to its support centre and service status page.primer.io · read 4 Oct 2026
