Pancake
The maker lists its headquarters at Vinhomes Smart City, Tay Mo, Hanoi, Vietnam.
What it is
Pancake is a business messaging platform that brings customer conversations from multiple channels together. Teams can assign conversations, organize them with filters and tags, use automatic quick replies, and manage user permissions. The platform also includes CRM, analytics, order tracking, and API access. Businesses can capture orders from conversations and livestreams, then use conversion event data to optimize advertising. Listed connections include Facebook, Instagram, TikTok, Shopee, Lazada, Google Messaging, WhatsApp, Zalo, Line, Tokopedia, and website chat. Its public API token and webhooks support sending real-time event payloads to an HTTPS server. Pancake is available on Android, iOS, and the web, and its maker is based in Hanoi, Vietnam. The paid service has no free plan, but offers a 14-day trial with unlimited features. Plan summaries list Small for one platform and three users, Standard for three platforms and three users, and Business for six platforms and ten users; each lists a six-month term and no support.
For and against
For
- Combines conversations from multiple channels.
- Supports assignment, filters, tags, and quick replies.
- Captures orders from conversations and livestreams.
- Offers CRM, analytics, and order tracking.
- Has a 14-day trial with unlimited features.
Against
- No free plan is listed.
- Plan summaries each say no support.
The verdict
Pancake combines customer messaging, order capture, and sales tools in one platform.
Who it suits
Pancake may suit businesses that handle customer conversations across multiple channels and want to capture orders from conversations or livestreams. Its maker describes Small for individual businesses and early-stage e-commerce, Standard for SMEs, and Business for companies with many customers.
Plans and prices
Business
6 platforms · 10 users · 6 months · no support
Read 3 Oct 2026 · pancake.id
Small
1 platform · 3 users · 6 months · no support
Read 3 Oct 2026 · pancake.id
Standard
3 platforms · 3 users · 6 months · no support
Read 3 Oct 2026 · pancake.id
On the record
- API
- Pancake provides a public API token and webhooks that send real-time event payloads to an HTTPS server.docs.pancake.biz · read 3 Oct 2026
- Features
- Features include conversation assignment, filters and tags, automatic quick replies, user permissions, order tracking, CRM, analytics, and API access.pancake.id · read 3 Oct 2026
- Integrations
- Pancake documentation lists connections including Facebook, Instagram, TikTok, Shopee, Lazada, Google Messaging, WhatsApp, Zalo, Line, Tokopedia, and website chat.docs.pancake.biz · read 3 Oct 2026
- Intended users
- The maker describes Small as suitable for individual businesses and early-stage e-commerce, Standard for SMEs, and Business for companies with many customers.pancake.id · read 3 Oct 2026
- Mobile apps
- The maker’s site links to Pancake apps on the Apple App Store and Google Play.pancake.id · read 3 Oct 2026
- Product
- Pancake combines customer conversations from multiple channels in one business messaging platform.pancake.biz · read 3 Oct 2026
- Sales workflows
- Pancake can capture orders from conversations and livestreams and use conversion event data to optimize advertising.pancake.biz · read 3 Oct 2026
- Security
- Pancake advises users to keep API tokens out of client-side code, browser extensions, and public repositories, and to revoke compromised tokens.docs.pancake.biz · read 3 Oct 2026
- Support
- The pricing page lists customer support by chat, online meeting, or onsite, while the Small, Standard, and Business plan summaries each say no support.pancake.id · read 3 Oct 2026
- Trial
- The pricing page advertises a 14-day free trial with unlimited features.pancake.id · read 3 Oct 2026
