Mowt

Mowt provides subscription analytics for SaaS businesses, with real-time views of recurring revenue, churn, and retention. Its dashboard brings together MRR, ARR, net revenue, and churn, with breakdowns by plan, region, or acquisition channel. Cohort analysis shows retention over time and customer drop-off patterns. Forecasting projects revenue from historical trends, and users can set MRR goals. Mowt connects directly to Stripe and syncs subscription and billing details, including plans, prices, invoices, charges, refunds, proration, coupons, trials, failed payments, and customer metadata. The connection uses read-only API access, which Mowt says cannot create charges; Stripe is its only supported billing platform. Mowt says databases are encrypted at rest with AES-256 and connections use TLS 1.3. It lists a completed SOC 2 Type II audit and adherence to UK GDPR and the UK Data Protection Act 2018. Support is offered by email and dashboard live chat, with a stated two-hour average email response time. The Startup plan costs $79 a month when billed monthly; annual billing saves 20%. It includes up to $15k MRR, and a seven-day trial is available. Mobile apps are still in development and have not launched.

Mowt combines revenue metrics, cohort analysis, and forecasting for Stripe-based SaaS subscriptions. Consider the single-platform integration and unavailable mobile apps, and note the Startup plan's monthly price and annual-billing savings.

Mowt suits SaaS founders seeking real-time subscription and retention metrics, provided they use Stripe for billing. Teams needing launched mobile apps or a non-Stripe billing connection should note those limits.

Mowt is a subscription-analytics service for SaaS founders who run billing through Stripe. It is best for teams that need live revenue, retention and profitability views in one place, provided they can accept a single billing integration and a relatively high entry price.

Overview

Mowt consolidates MRR, ARR, net revenue and churn into a real-time dashboard. Filters by plan, region and acquisition channel make it possible to see which parts of a subscription business are growing or deteriorating instead of relying on one blended total. The emphasis is operational: founders can monitor current performance and investigate changes as they happen.

Stripe is the foundation of the product. Mowt imports subscriptions, plans, prices, invoices, charges, refunds, proration, coupons, trials, failed payments and customer metadata. Its read-only API connection cannot create charges, a sensible boundary for an analytics tool, but the Stripe-only requirement rules it out for businesses whose billing is elsewhere or spread across multiple platforms.

Key features

Revenue, retention and segmentation

Cohort analysis shows retention over time and helps expose when customers tend to leave. Segmentation by plan, geography or acquisition source gives that retention data useful context, such as whether a particular channel brings short-lived accounts. Profitability metrics are included, adding margin-oriented context beyond headline recurring revenue. Mowt does not provide predictive customer lifetime value, so companies seeking individual-value projections will need another system.

Forecasting and goals

Forecasting uses historical trends to project revenue, while MRR goals provide a target against which progress can be judged.

Security and support

Mowt says data is encrypted at rest with AES-256 and connections use TLS 1.3. It reports a completed SOC 2 Type II audit, UK GDPR adherence and compliance with the UK Data Protection Act 2018. Support is offered by email and dashboard live chat; the stated average response time for support email is two hours.

Pricing

Mowt is paid software with no free plan and a 7-day trial. The published Startup plan costs $79 a month when billed monthly. Annual billing saves 20%, making a yearly commitment the lower effective rate for a team prepared to stay with the service.

Startup covers up to $15k MRR, a real-time dashboard and full mobile app access. The MRR ceiling makes it a natural fit for an early SaaS business below that threshold, but a constraint for companies approaching or exceeding it. There is one published plan, so larger businesses should expect custom pricing rather than a documented higher tier. “Full mobile app access” should be read alongside Mowt’s statement that its iOS and Android apps are still in development and not yet launched.

Platforms

Mowt is presented across web and API environments. Although Android and iOS are named among its platforms, the company says those apps are in development and have not launched. Buyers needing a production mobile app today should therefore plan around the web experience or API rather than assume native availability.

Who it's for

Mowt suits SaaS founders and lean subscription teams using Stripe as their billing source. It is a strong match when real-time MRR, churn, cohort retention, segmentation and trend-based forecasting matter more than marketing automation or predictive CLV. It is a poor fit for a non-Stripe stack, a multi-billing-platform operation, or a buyer that requires launched iOS and Android clients. The $15k MRR Startup cap also makes growth-stage evaluation important before committing annually.

Pros and cons

Pros

• Real-time operating view: MRR, ARR, net revenue and churn update for teams that need current subscription signals.
• Useful diagnostic cuts: Plan, region and acquisition-channel segmentation makes revenue and retention differences actionable.
• Broad Stripe sync: Billing events, refunds, trials, failed payments and customer metadata feed the analysis without write access.
• Credible controls: AES-256, TLS 1.3, SOC 2 Type II, UK GDPR and UK Data Protection Act compliance address common security requirements.

Cons

• Stripe only: No support for another billing platform limits adoption for mixed or non-Stripe stacks.
• No predictive CLV: The product cannot supply forward-looking customer-value modeling for that specific use case.
• Mobile uncertainty: iOS and Android apps are not launched despite mobile access being included in the Startup plan.
• Paid entry point: There is no free plan, and Startup is capped at $15k MRR.

Alternatives

Choose Customer Lifetime Value Software when comparing tools specifically for CLV work. Pushwoosh is the better choice for freemium messaging across web, desktop and mobile platforms. Pick RevenueCat for a freemium subscription platform with Android, iOS, web and API coverage and free tracking up to $2,500 in monthly revenue. Optimove offers usage-tailored pricing with no seat or data-usage limits. Reaktion fits order-based teams needing a 1,000-order, one-store paid tier at $169 a month. TrueProfit starts lower at $35 a month for 300 orders. CLVTools is a free GPL-3 R package for users comfortable with R and source compilation. Klaviyo is a web-based freemium option for email and mobile messaging. Siftmo provides a free tier for up to 50 monthly orders and paid order-volume steps above it.

Verdict

Choose Mowt if you are a Stripe-based SaaS founder who wants live subscription economics, cohort retention and practical revenue forecasting in one dashboard. Its strongest reason to buy is the depth of Stripe-derived analysis without write access. Look elsewhere if you need another billing connector, predictive CLV, launched mobile apps or a free plan, or if your business is likely to outgrow the Startup plan’s $15k MRR limit quickly.