Marchex
Marchex's privacy policy lists its contact address in Seattle, Washington.
What it is
Marchex is an AI-powered conversation intelligence platform that analyzes customer conversations to provide business insights and recommendations. Its tools produce call analytics and conversation summaries to help teams identify sales and customer experience issues. Conversation Intelligence can identify customer intent and outcomes, measure performance against goals and benchmarks, and alert teams to missed sales or reputation risks. Marchex uses dynamic number insertion and multichannel attribution to connect calls with marketing campaigns and channels. Businesses can use Marchex-managed tracking numbers or submit their own conversations through the UI, API, or native integrations without porting phone numbers or changing platforms. Tracking capabilities include keyword-level and landing-page tracking, as well as call recording. Marchex Sonar supports SMS messaging, automated campaigns, response tracking, and CRM integration. Listed integrations include Salesforce, HubSpot, RingCentral, Zapier, and Google Analytics. REST APIs and webhooks cover call, text, and AI features, including near-real-time attribution events. Pricing is on request. Marchex advertises a 30-day free trial of Marketing Edge with onboarding, training, and online guides. The company was founded in 2003 and is headquartered in Seattle.
For and against
For
- Call analytics, summaries, and recommendations
- Dynamic number insertion and multichannel attribution
- SMS campaigns with response tracking
- REST APIs and webhooks for workflows
Against
- Pricing is available on request
- Free trial is for Marketing Edge
The verdict
Marchex brings conversation analysis, call attribution, and business texting into its product areas, with APIs and listed integrations. Buyers should confirm pricing and the scope of the Marketing Edge trial.
Who it suits
It suits businesses seeking to analyze customer conversations or connect calls to marketing channels. Marchex identifies automotive, home services, healthcare, real estate, and advertising and media among the industries it serves.
On the record
- API
- Marchex provides REST APIs and webhooks for call, text, and AI capabilities, including near-real-time attribution events.marchex.com · read 9 Oct 2026
- API and webhooks
- Marchex says its integrations include APIs and webhooks for configuring real-time workflows.marchex.com · read 9 Oct 2026
- Bring Your Own Conversations
- Customers can evaluate their conversation data through the UI, API, or native integrations without porting phone numbers or switching platforms.marchex.com · read 9 Oct 2026
- Call attribution
- Marchex uses dynamic number insertion and multichannel attribution to connect calls with marketing campaigns and channels.marchex.com · read 9 Oct 2026
- Call data
- Businesses can use Marchex-managed tracking numbers or send their own customer conversations for analysis.marchex.com · read 9 Oct 2026
- Company history
- Marchex says it was founded in 2003 and has been a public company since 2004.marchex.com · read 9 Oct 2026
- Conversation analysis
- Marchex says its platform uses proprietary AI trained on hundreds of millions of conversations.marchex.com · read 9 Oct 2026
- Conversation analytics
- The platform provides call analytics, conversation summaries, and recommendations to help teams identify sales and customer experience issues.marchex.com · read 9 Oct 2026
- Conversation insights
- Conversation Intelligence can identify customer intent and outcomes, track performance against goals and benchmarks, and alert teams to missed sales or reputation risks.marchex.com · read 9 Oct 2026
- Core products
- Its product areas include conversation intelligence, call tracking and attribution, business text messaging, and Bring Your Own Conversations.marchex.com · read 9 Oct 2026
- Industries
- Marchex identifies automotive, home services, healthcare, real estate, and advertising and media among the industries it serves.marchex.com · read 9 Oct 2026
- Integrations
- The integrations directory lists Google Analytics, Zapier, Adobe Analytics, DealerSocket, Twilio, Five9, Slack, and other integrations.marchex.com · read 9 Oct 2026
- Security
- A Marchex product migration document describes its information security program as enterprise-class and multi-layered.marchex.com · read 9 Oct 2026
- Support
- The migration document says the Marchex Customer Success team provides onboarding and training.marchex.com · read 9 Oct 2026
- Text messaging
- Marchex Sonar supports personalized SMS campaigns, marketing attribution, workflow automation, and CRM integrations.marchex.com · read 9 Oct 2026
- Trial
- Marchex advertises a 30-day free trial of Marketing Edge that includes onboarding, training, and access to online guides.marchex.com · read 9 Oct 2026
- What it does
- Marchex analyzes customer conversations with AI to provide insights, recommendations, and actions intended to grow revenue.marchex.com · read 9 Oct 2026
- Who it serves
- Marchex describes solutions for automotive, home services, healthcare, real estate, and advertising and media businesses.marchex.com · read 9 Oct 2026
