Maji
Beckenham, Kent, United Kingdom
What it is
Maji is a financial wellbeing platform for employers, partners and employees, available on Android, iOS and the web. Its money tools let users connect accounts to view information, track spending, set budgets and savings goals, and plan ahead. Maji says it does not move or control users’ money. Employees can access one-to-one support from financial coaches, advisors and specialists, along with personalised learning journeys, on-demand materials and live monthly masterclasses. The individual offering includes six salary sacrifice schemes, including pension and workplace nursery schemes. Maji’s partner offer also lists retail discounts, including grocery offers from Tesco, Asda and Sainsbury’s. Employers receive anonymised aggregated trends rather than employees’ bank details or personal finance data, according to Maji. The company says it is ISO 27001 certified, handles data under GDPR, encrypts information in transit and at rest with 256-bit encryption, and conducts external security testing. Employers can request pricing; employees’ access is included at no cost. The app listing says availability is currently through employers, while self-employed people can join a waitlist.
For and against
For
- Tools for budgets, spending and savings goals
- One-to-one coaching and personalised learning
- Offers six salary sacrifice scheme types
- Available on web, Android and iOS
- Employer view uses anonymised aggregated trends
Against
- Employer access is currently required for the app
- Self-employed people are directed to a waitlist
- Employer pricing is available on request
The verdict
Maji combines account viewing and money-planning tools with coaching, education and workplace benefits. Check whether employer access applies to you before choosing it.
Who it suits
Maji suits employers and organisations serving individuals that want to offer financial wellbeing tools and support. Its individual features may also suit employees seeking help with budgeting, savings, debt, pensions or other listed financial topics.
Plans and prices
Individual free version
Available after leaving an employer; free or paid options, with no prices stated
Read 30 Sep 2026 · play.google.com
Employer subscription
Employer subscription; included features cost employees nothing
Read 30 Sep 2026 · maji.io
On the record
- Audience
- Maji describes its employer solution as serving SMEs and corporates and its partner offer as built for organisations serving individuals.maji.io · read 30 Sep 2026
- Availability limit
- The Google Play listing says Maji is currently available only through an employer, while its individual page invites self-employed people to join a waitlist.maji.io · read 30 Sep 2026
- Deals
- The partner page describes exclusive retail deals and discounts, including grocery offers from Tesco, Asda and Sainsbury’s.maji.io · read 30 Sep 2026
- Education
- Maji offers personalised learning journeys, on-demand learning materials and live monthly masterclasses.maji.io · read 30 Sep 2026
- Employer data access
- Maji says employers do not see an employee’s bank details or personal finance data, and receive anonymised aggregated trends.maji.io · read 30 Sep 2026
- Financial coaching
- Employees can access one-to-one support from qualified financial coaches, advisors and other specialists.maji.io · read 30 Sep 2026
- Integrations
- Maji says its platform is designed to integrate smoothly into partners’ existing offers and includes an all-in-one hub for benefits inside or outside the Maji offering.maji.io · read 30 Sep 2026
- Money management
- The platform provides tools to track accounts and spending, set budgets and savings goals, and plan for future finances.maji.io · read 30 Sep 2026
- Open banking
- Users can connect financial accounts to view account information, and Maji says it does not move or control their money.play.google.com · read 30 Sep 2026
- Product
- Maji is a UK financial wellbeing platform for employers, partners and employees.maji.io · read 30 Sep 2026
- Regulatory status
- Maji Financial Wellbeing Ltd is registered with the FCA as the PSD agent of Bud Financial Ltd.maji.io · read 30 Sep 2026
- Salary sacrifice
- The individual page says Maji offers six types of salary sacrifice scheme, including pension and workplace nursery schemes.maji.io · read 30 Sep 2026
- Security
- Maji says it is ISO 27001 certified, handles data under GDPR, encrypts data in transit and at rest with 256-bit encryption, and conducts external security testing.maji.io · read 30 Sep 2026
- Support
- The maker lists [email protected] and says users can ask questions through the site chat button.maji.io · read 30 Sep 2026
The review
Overview
Maji is a workplace financial-wellbeing platform that pairs money-management tools with coaching, education and employee benefits. It is best suited to employers and partner organisations seeking a broad set of financial resources in one place. Its appeal to individuals is less certain: access is currently through an employer, while self-employed people are invited to join a waitlist.
Key features
Account tools and coaching
Employees can connect financial accounts to view information, track spending, set budgets and savings goals, and plan for future finances. Maji says it does not move or control users’ money, so account connection supports visibility rather than money movement. One-to-one help from qualified financial coaches, advisors and other specialists, plus personalised action plans, adds a human-guidance option beyond self-directed tracking.
The subject range covers budgeting, saving, borrowing and debt, pensions and retirement, investments, mortgages and home buying, salary sacrifice, family costs, wills and estate planning, financial resilience and money mindset. That breadth can suit workforces with varied financial needs, though the benefit will depend on employees engaging with the tools and support.
Learning and workplace benefits
Personalised learning journeys, on-demand materials and live monthly masterclasses give employees several ways to build financial knowledge. Maji also offers six types of salary-sacrifice scheme, including pension and workplace nursery schemes, and its partner offer includes retail discounts such as grocery deals from Tesco, Asda and Sainsbury’s. These benefits may broaden the platform’s workplace value, but their relevance will vary by employee and employer.
Maji says its platform can integrate with partners’ existing offers and includes a hub for benefits both inside and outside the Maji offering. It also says employers do not see employees’ bank details or personal finance data, receiving anonymised aggregated trends instead. Maji reports ISO 27001 certification, GDPR data handling, 256-bit encryption in transit and at rest, and external security testing. Maji Financial Wellbeing Ltd is registered with the FCA as the PSD agent of Bud Financial Ltd.
Pricing
Maji uses a freemium model, but the employer subscription has custom pricing.
An individual free version is listed as free and is available after leaving an employer, with free or paid options but no prices stated. That route may help former employees retain access, but it does not make Maji a clearly available standalone choice for someone without workplace access. The Google Play listing says the service is currently available only through an employer, while Maji invites self-employed people to join a waitlist.
Platforms
Maji is available on Android, iOS and the web, with web and mobile access channels. This gives employees options across phone and browser, while actual access still depends on their employer or partner arrangement.
Who it's for
Maji is aimed at employers ranging from SMEs to corporates, as well as partner organisations serving individuals. It is a stronger fit for organisations seeking a combination of account visibility, coaching, education and workplace benefits than for individuals looking for an independently accessible personal-finance app.
Pros and cons
- Pro: Account tracking, budgeting, savings goals, coaching and personalised action plans bring practical tools and human support together.
- Pro: Its education, salary-sacrifice schemes and partner discounts extend beyond basic money tracking.
- Pro: Employers receive anonymised aggregated trends rather than employees’ bank details or personal finance data, according to Maji.
- Con: Employer access is the current route for most users, limiting its usefulness as a direct individual sign-up.
- Con: Employer pricing is custom, and the individual free version’s paid options have no stated prices, making costs harder to assess.
Alternatives
Browse financial wellness software to compare more workplace-focused options. Consider FinFit if a free program with educational content, a financial assessment and dashboard is a better match, while recognizing that availability depends on the employer. OneEleven LaunchPad may suit organizations seeking a permanently free, uncapped plan with up to three complimentary coaching sessions per employee and a 30-day coaching offering.
Brightside Financial Care is another freemium alternative. BrightPlan may fit employers prepared for a negotiated paid subscription and demo-led pricing. Your Money Line offers an Essential Plan priced per eligible employee per month, with the price varying by company size, package and deal terms. Financial Finesse is a paid employer program typically priced per eligible employee per year by quote. Enrich uses customized organization pricing and has no free plan. SmartDollar is another paid employer option with custom pricing.
Verdict
Choose Maji if your employer or partner can provide access and you want account visibility, coaching, learning and workplace benefits in one platform. Its broad mix is the main reason to choose it; look elsewhere if you need a directly accessible individual service or want a clear employer price before evaluating fit.