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BrightDime

Charlotte, North Carolina

What it is

BrightDime provides workplace financial wellness programs that combine coaching, education, and digital tools. Its dashboard can connect banking, credit card, loan, retirement, and investment accounts so users can track progress toward financial goals. Coaching includes scheduled 15–30 minute video, phone, or private in-app chat sessions, plus on-demand in-app chat and SMS. BrightDime Complete adds a library of videos, tools, and educational content, along with employee engagement materials such as emails, videos, webinars, and QR codes. Credit coaching covers utilization guidance and a personalized improvement plan; BrightDime says using the service does not affect a user’s credit score. Financial topics include budgeting, debt, credit, savings, emergency savings, retirement, estate planning, homeownership, mortgages, home equity, and major purchases. The company says sponsoring employers cannot see coaching session content or individual conversation details. Essentials is free for enterprise accounts with at least 5,000 users. Core starts at $0.20 per user per month with a $250 monthly minimum; Complete starts at $1.50 per eligible user per month with the same minimum.

For and against

For

  • Connects banking, credit, loan, retirement, and investment accounts
  • Offers scheduled and on-demand coaching channels
  • Complete includes videos, tools, and educational content
  • Credit coaching includes a personalized improvement plan
  • Employers cannot see individual coaching conversation details

Against

  • Essentials requires a minimum of 5,000 users
  • Core and Complete have a $250 monthly minimum
  • One-on-one coaching is an add-on for Essentials and Core
  • Access is provided through a web platform

The verdict

BrightDime combines account tracking, coaching, education, and employer engagement for workplace financial wellness. Plan minimums and add-on requirements are important when matching the service to an organization’s size and desired coaching access.

Who it suits

BrightDime suits organizations seeking employee financial wellness programs for teams ranging from small groups to tens of thousands of employees. Employees who want coaching, account aggregation, education, or credit guidance may use its web platform through an employer.

Plans and prices

BrightDime Essentials

Free

Minimum 5,000 users · one-on-one coaching add-on · account aggregation add-on · custom events add-on

BrightDime Core

$0.20usage-based

One-on-one coaching add-on · custom events add-on

BrightDime Complete

$1.50a month

One-on-one coaching included · account aggregation included · custom events included

Every plan, in full

On the record

Account aggregation
Users can connect banking, credit-card, loan, retirement and investment accounts into a centralized dashboard.brightdime.com · read 15 Oct 2026
Analytics
Core includes an employee analytics dashboard with a real-time view intended to support budgeting, debt reduction and spending habits.brightdime.com · read 15 Oct 2026
Coaching
Employees can receive personalized one-on-one coaching for budgeting, debt, savings, retirement and major purchases through scheduled or on-demand sessions.brightdime.com · read 15 Oct 2026
Company headquarters
LinkedIn lists headquarters in Charlotte, North Carolina, with a primary address at 933 Louise Ave.linkedin.com · read 15 Oct 2026
Company partners
The about page names Vitality, Benefitfocus, UBA and LifeBalance as organizations trusting BrightDime.brightdime.com · read 15 Oct 2026
Company size
LinkedIn lists BrightDime as a privately held 11–50 employee company.linkedin.com · read 15 Oct 2026
Compliance claim
The security brief says BrightDime completed an independent SOC 2 Type 1 examination.immanuel.com · read 15 Oct 2026
Credit coaching
Its credit coaching includes credit utilization guidance and a personalized improvement plan, and the site says using BrightDime does not affect a user’s credit score.brightdime.com · read 28 Sep 2026
Credit improvement
The service offers personalized coaching and technology intended to help employees improve credit scores.brightdime.com · read 15 Oct 2026
Dashboard workflow
The help guide describes dashboard tiles for net worth, budgets, weekly tips and personalized articles or webinars.library.brightdime.com · read 15 Oct 2026
Data-sale policy
The security brief says BrightDime limits collection to service needs and does not sell user data to third parties.immanuel.com · read 15 Oct 2026
Developer documentation
The public BrightDime pages reviewed provide user help content but do not describe a public API, SDK, open-source license or self-hosting package.brightdime.com · read 15 Oct 2026
Education
BrightDime Complete includes access to a library of videos, tools, and educational content.brightdime.com · read 28 Sep 2026
Educational content
The plans provide libraries of videos, tools and educational content, with Essentials also offering monthly live webinars and spotlight sessions.brightdime.com · read 15 Oct 2026
Employer engagement
BrightDime Complete offers an employee engagement strategy using emails, videos, webinars, QR codes, and other materials.brightdime.com · read 28 Sep 2026
Engagement support
Complete includes employer engagement support using emails, videos, webinars and QR codes.brightdime.com · read 15 Oct 2026
Estate planning
The platform provides educational guidance for creating wills and understanding estate planning.brightdime.com · read 15 Oct 2026
Financial dashboard
The platform can connect banking, credit card, loan, retirement, and investment accounts in one dashboard to track progress toward financial goals.brightdime.com · read 28 Sep 2026

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