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BrightPlan
Boca Raton, Florida, United States
What it is
BrightPlan is a digital financial wellness platform that employers make available to employees. It combines budgeting tools and goal tracking with personalized guidance, education, and access to certified financial planners. Its AI Coach provides real-time guidance tailored to a user’s goals and financial profile, while advisor support is described as unlimited and available in-country. BrightPlan Academy offers translated and localized financial education through short lessons, deeper explorations, and guided paths. The platform covers budgeting, spending, saving, investing, retirement, debt, benefits, equity compensation, taxes, estate planning, and student loans. It can connect to employer programs such as 401(k)s, HSAs, insurance, and equity compensation, and can be delivered through HR technology as a white-labeled or co-branded service. Employers receive dashboards and customizable reports, as well as engagement support including guided programs, contests, event support, and an account manager. Employees can use it on web, Android, and iOS. Pricing is available on request; access is for employees whose employers offer it, and some organizations extend access to dependents and family members.
For and against
For
- AI guidance is tailored to goals and financial profile
- Certified financial planners are available
- Academy provides localized, translated lessons
- Employer dashboards include customizable reports
- Available on web, Android, and iOS
Against
- Pricing is available on request
- Access depends on an employer offering the platform
- Investment advice is not offered to non-U.S. residents
The verdict
BrightPlan brings financial guidance, education, planning tools, and employer program connections into one platform. Availability depends on an employer, and regulated investment advice is limited to U.S. residents.
Who it suits
It suits employers offering financial wellness support to employees, with some organizations extending access to family members. Investment advice is offered only to U.S. residents.
Plans and prices
Employer-sponsored Financial Wellness program
Employer-paid negotiated subscription fee · Request a demo for pricing
Read 5 Oct 2026 · brightplan.com
On the record
- Advisory scope
- BrightPlan says regulated investment advice is offered only to U.S. residents and that it does not provide investment advice to non-U.S. residents.brightplan.com · read 5 Oct 2026
- AI coaching
- Its AI Coach provides personalized, real-time financial guidance tailored to a user’s goals and financial profile.brightplan.com · read 5 Oct 2026
- AI privacy
- BrightPlan says the AI Coach has read-only access, cannot modify, transmit, or share data, and does not expose employee-specific financial information to employers.brightplan.com · read 5 Oct 2026
- Availability
- BrightPlan says employees can use the platform across desktop and mobile devices; the homepage describes it as mobile-first.brightplan.com · read 5 Oct 2026
- Benefits integration
- BrightPlan says it integrates with 401(k)s, HSAs, equity compensation, insurance benefits, and other employer programs.brightplan.com · read 5 Oct 2026
- Company leadership
- BrightPlan identifies Marthin De Beer as its founder and CEO.brightplan.com · read 5 Oct 2026
- Employer analytics
- Employers can use dashboards and customizable reports to track financial wellness and program effectiveness.brightplan.com · read 5 Oct 2026
- Engagement support
- Its employer engagement support includes quarterly guided programs, contests, event support, and a dedicated account manager.brightplan.com · read 5 Oct 2026
- Financial education
- BrightPlan Academy offers localized, translated financial education through short lessons, deeper explorations, and guided paths.brightplan.com · read 5 Oct 2026
- HR technology
- BrightPlan describes integration into HCM and HR technology ecosystems, with options for white-labeled or co-branded delivery.brightplan.com · read 5 Oct 2026
- Human advisors
- Employees can connect with certified financial planners, and BrightPlan describes its advisor support as unlimited and available in-country.brightplan.com · read 5 Oct 2026
- Purpose
- BrightPlan is a digital financial wellness platform for employees, combining budgeting tools, goal tracking, personalized guidance, and fiduciary-level support.brightplan.com · read 5 Oct 2026
- Security certifications
- BrightPlan lists SOC 2 Type 2, ISO 27001:2022, ISO 27017, and ISO 27018 certifications, and says its policies align with the NIST Cybersecurity Framework.brightplan.com · read 5 Oct 2026
- Who can use it
- BrightPlan is available to employees whose employers offer it, and some organizations extend access to dependents and family members.brightplan.com · read 5 Oct 2026
