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Foursquare

What it is

Foursquare offers location intelligence tools for marketers, developers, analysts, and machine learning engineers. Its Attribution product measures advertising impact across a media plan and platforms, while Audience creates customizable groups based on real-world behavior for channel targeting. Proximity supports real-time geo-contextual targeting with custom geofences, and Places APIs provide real-time place data for applications and nearby venue discovery. Spatial Workbench combines SQL workbooks, geospatial computing, dashboards, and interactive maps in a browser workspace, using pre-provisioned MotherDuck instances and Kepler.gl maps. Foursquare Studio includes Snowflake and BigQuery connectors and integrations for QGIS, Grafana, and kepler.gl. It offers REST API and Python library access, with CSV, GeoJSON, Shapefiles, and Vector Tiles import and export. Places API pricing is volume-based and pay-as-you-go, with up to 10,000 free calls on Pro endpoints. Listed options include free plans, Spatial Desktop Standard at $25 a month, and a 30-day free trial for the Workbench Developer Plan; compute and storage for that plan are charged as used.

For and against

For

  • Offers tools for advertising measurement and audience targeting.
  • Places APIs provide real-time place data.
  • Studio connects to Snowflake and BigQuery.
  • Studio supports four listed data formats.

Against

  • Places API pricing is volume-based and pay-as-you-go.
  • Workbench compute and storage are charged as used.
  • Community plan includes 1 GB cloud storage.

The verdict

Foursquare spans location-based marketing tools, place data, and spatial analysis products with API and data-format support. Review the specific plan and usage costs for the product you intend to use.

Who it suits

Foursquare suits marketers exploring location-based targeting and measurement, as well as developers and analysts working with place or spatial data. The Community plan is described as suitable for platform exploration with low data storage requirements.

Plans and prices

FSQ Spatial Desktop Basic

Free

render, query and analyze · free preview

FSQ Spatial Studio Community

Free

1GB cloud storage · limited data catalog · Planet NICFI connector · public maps

Places API Pro (0–500 calls)

Free

Place Search · Place Details · Autocomplete · Place Match

FSQ Spatial Desktop Standard

$25a month

render, query and analyze · FSQ Spatial Agent AI assistance

FSQ Spatial Desktop Pro

$100a month

full render, query and analysis · FSQ Spatial Agent AI assistance

FSQ Spatial Workbench Developer

$250a month

SQL workbench · compute and storage usage

FSQ Spatial Studio – Community

Free

1 GB cloud storage · limited data catalog · public map publishing · Community Slack support

FSQ Spatial Desktop – Basic

Free

3 GB cloud storage · 5 shared projects · $1 agent tokens

FSQ Spatial Desktop – Standard

$25a month

5 GB cloud storage · 15 shared projects · $25 agent tokens per billing period

Every plan, in full

On the record

Acquisition news (2026-09-18)
Axios reported that Infillion agreed to acquire all of Foursquare, with Foursquare continuing as an independent brand and most of its roughly 150 employees joining Infillion.axios.com · read 15 Oct 2026
Advertising measurement
Its Attribution product measures the impact of advertising across a media plan and platforms.foursquare.com · read 8 Oct 2026
API authentication
Foursquare requires authentication credentials; service API keys authenticate Developer Console projects and bearer access tokens authenticate userful requests.docs.foursquare.com · read 15 Oct 2026
API Explorer
The API Explorer offers authenticated requests, complete responses, live request testing and multiple programming languages.docs.foursquare.com · read 15 Oct 2026
API limits
Legacy authenticated endpoints generally allow 500 requests per OAuth token per hour, while autocomplete allows 2,000 and user-management service keys allow 3,600.docs.foursquare.com · read 15 Oct 2026
API service target
Its commercial Places API SLA specifies 99.90% availability for covered US endpoints, but excludes pay-as-you-go and sandbox customers.foursquare.com · read 15 Oct 2026
Attribution
Attribution measures campaign performance and real-world visits across digital, mobile, TV, connected TV, out-of-home and audio channels.foursquare.com · read 15 Oct 2026
Audience
Audience builds segments from real-world visitation behavior and can activate them across more than 550 channels.g2.com · read 15 Oct 2026
Audience targeting
Its Audience product creates customizable audiences based on real-world behaviors for targeting across channels.foursquare.com · read 8 Oct 2026
Company profile
LinkedIn lists Foursquare as privately held, founded in 2009, headquartered in San Francisco and employing 501–1,000 people.linkedin.com · read 15 Oct 2026
Core data scale
The company says its network contains more than 100 million points of interest in over 200 countries, powered by more than 16 billion human-verified check-ins.foursquare.com · read 15 Oct 2026
Deprecated API
The developer portal marks the Personalization API as deprecated.docs.foursquare.com · read 15 Oct 2026
Desktop requirements
The documented installers require macOS 13 or later, Windows 10 or later, or Ubuntu 22.04, Debian 12 or later; Linux AppImage requires FUSE.docs.foursquare.com · read 15 Oct 2026
Funding
Crunchbase lists 23 Foursquare investors, including The Raine Group and Union Square Ventures.crunchbase.com · read 15 Oct 2026
Geofencing
Its Proximity product supports real-time geo-contextual targeting with custom geofences.foursquare.com · read 8 Oct 2026
Integrations
Foursquare says its data is delivered through more than 550 integrated partners, including AWS and The Trade Desk.foursquare.com · read 15 Oct 2026
iOS app rating
Swarm is rated 4.2 out of 5 from 7.8K App Store ratings.apps.apple.com · read 15 Oct 2026
Limit: missing features
Capterra's Proximity profile says the product includes location tracking and visualization but does not include geocoding or data mapping.capterra.com · read 15 Oct 2026

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