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Lavender
Atlanta, Georgia, United States
What it is
Lavender is a web-based email coaching tool with a browser extension, designed for sales teams and also described as useful to recruiters, jobseekers, and customer success managers. Its Email Coach scores emails and templates, suggests improvements, and uses AI to address issues that may hurt replies. The Personalization Assistant brings prospect data into the inbox and recommends ways to tailor messages. Managers can use the Coaching Dashboard to track team performance, ROI, what is working, and where support may be needed. The free Basic plan includes analysis of five emails per month and personalization of five emails per month. Starter costs $27 a month billed annually and adds unlimited email analysis and personalization, unlimited AI recommendations, an AI Email Writer, chat support, and multi-inbox support. Individual Pro costs $45 a month billed annually; Team Plan costs $89 a month billed annually. A seven-day trial includes all integrations and requires no credit card. Lavender lists Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong as integrations.
For and against
For
- Free Basic plan includes email analysis and personalization
- Seven-day trial includes all integrations
- Integrates with Gmail, Outlook, and listed sales tools
- Team Plan includes a coaching dashboard
Against
- Basic limits analysis and personalization to five emails monthly
- Starter costs $27 a month billed annually
- Individual Pro costs $45 a month billed annually
- Team Plan costs $89 a month billed annually
The verdict
Lavender offers email coaching and personalization for individuals, with separate team coaching features. Compare the Basic limits and annual billing costs with the features needed before choosing a plan.
Who it suits
It suits SDRs and account executives who want email scoring and personalization support. Recruiters, jobseekers, customer success managers, and sales managers may also find the listed coaching tools relevant.
Plans and prices
Basic
Analyze 5 emails/month · Personalize 5 emails/month · Gmail + Outlook 365 · AI Email Writer
Read 7 Oct 2026 · lavender.ai
Starter
For individuals · Unlimited emails · Unlimited personalization · Unlimited AI recommendations
Read 7 Oct 2026 · lavender.ai
Individual Pro
Includes integrations · Everything in Starter · Unlimited everything · Priority support
Read 7 Oct 2026 · lavender.ai
Team Plan
Includes integrations and Coaching Dashboard · Aggregated Email Analytics · Accelerated Dynamic Scoring · Proactive Customer Success
Read 7 Oct 2026 · lavender.ai
On the record
- Access controls
- Lavender says it uses Google and Microsoft OAuth sign-in and by default only accesses the email currently being worked on.lavender.ai · read 7 Oct 2026
- Data deletion
- Lavender says users can automatically delete their data from its servers.lavender.ai · read 7 Oct 2026
- Email coaching
- Lavender’s Email Coach scores emails and templates, suggests improvements, and uses AI to fix issues that may hurt replies.lavender.ai · read 7 Oct 2026
- Email handling
- Lavender says email content is deleted after it finishes analyzing and helping with the email.lavender.ai · read 7 Oct 2026
- Encryption
- Lavender says data is encrypted in transit with TLS and at rest with AES, and its AI is hosted on Amazon Web Services behind a firewall.lavender.ai · read 7 Oct 2026
- Extension availability
- Lavender is listed in the Chrome Web Store as an extension with 20,000 users.chromewebstore.google.com · read 7 Oct 2026
- Integrations
- Lavender lists Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong as integrations.lavender.ai · read 7 Oct 2026
- Intended users
- Lavender describes its Email Coach as a tool for SDRs and account executives, and also says recruiters, jobseekers, and customer success managers can benefit.lavender.ai · read 7 Oct 2026
- Personalization
- The Personalization Assistant brings prospect data into the inbox and suggests ways to personalize emails.lavender.ai · read 7 Oct 2026
- Plan limits
- The Basic free plan includes analysis of 5 emails per month and personalization of 5 emails per month.lavender.ai · read 7 Oct 2026
- Security certification
- Lavender says it is SOC 2 Type 2 certified and GDPR compliant.lavender.ai · read 7 Oct 2026
- Paid from
- 27lavender.ai · read 23 Sep 2026
- Support
- The pricing page lists chat support for Starter and priority support plus a dedicated customer success manager for Individual Pro.lavender.ai · read 7 Oct 2026
- Team coaching
- The Coaching Dashboard helps managers track team performance, ROI, what is working, and where people need help.lavender.ai · read 7 Oct 2026
- Trial
- Lavender offers a 7-day free trial that includes all integrations, with no credit card required.lavender.ai · read 7 Oct 2026
