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Hurley
Copenhagen, Denmark
What it is
Hurley is a web-based AI assistant for conducting and summarizing user interviews. It supports video, voice, and chat sessions, with interviews listed in more than 50 languages. Users can generate scripts from a research goal or begin with a research template. Participants can be recruited through an in-product banner, a direct link, or email. Hurley provides recordings, transcripts, and summaries, then identifies patterns in an insights report containing user quotes and citations. You can ask questions about interview data and receive answers supported by those quotes and citations. The Free plan includes 20 total credits, unlimited projects, and AI-powered insights reports. Pro costs €99 a month for 400 monthly credits; video responses use three credits, voice two, and chat one. Done for you costs €999 a month and adds 2,500 monthly credits, an onboarding workshop, and a dedicated user researcher. Hurley says it does not sell personal data, and account and interview data remain until deleted.
For and against
For
- Video, voice, and chat interviews
- Interviews available in 50+ languages
- Scripts generated from research goals
- Reports include quotes and citations
- Free plan includes unlimited projects
Against
- Free plan has 20 total credits
- No free trial
- Pro costs €99 a month
- Data remains until the user deletes it
The verdict
Hurley combines interview collection with transcripts, summaries, and question answering over research data. Its free tier supports initial projects, while higher plans use monthly credits and add researcher services.
Who it suits
Hurley is aimed at product teams in startups and scale-ups running AI-led user interviews. It suits teams needing multiple interview formats, recruitment options, and synthesized findings.
Plans and prices
Free
20 total credits · Video, voice & chat interviews · Unlimited projects · 50+ languages
Read 3 Oct 2026 · heyhurley.com
Pro
400 monthly credits · Video responses = 3 credits · Voice responses = 2 credits · Chat responses = 1 credit
Read 3 Oct 2026 · heyhurley.com
Done for you
2,500 monthly credits · Onboarding workshop · Dedicated user researcher
Read 3 Oct 2026 · heyhurley.com
On the record
- Ask interviews
- Users can ask Hurley questions about their interview data and receive answers supported by user quotes and citations.heyhurley.com · read 3 Oct 2026
- Company and location
- The privacy policy identifies the company as Hurley ApS and lists its address in Copenhagen, Denmark.heyhurley.com · read 3 Oct 2026
- Data retention
- The privacy policy says account and interview data are kept until the user deletes them.heyhurley.com · read 3 Oct 2026
- Integration
- The Free plan lists a Slack agent, and the Pro plan includes direct Slack support.heyhurley.com · read 3 Oct 2026
- Interview formats
- Hurley offers video, voice, and chat interviews.heyhurley.com · read 3 Oct 2026
- Interview records
- Hurley provides recordings, transcripts, and interview summaries.heyhurley.com · read 3 Oct 2026
- Interview scripts
- Hurley creates interview scripts from a research goal and can start from a user research template.heyhurley.com · read 3 Oct 2026
- Languages
- Hurley’s homepage says interviews are available in 50+ languages.heyhurley.com · read 3 Oct 2026
- Personal data
- Hurley says it does not sell personal data to third parties.heyhurley.com · read 3 Oct 2026
- Recruiting
- Users can add recruiting banners to their product from Hurley, share a direct link, or recruit by email.heyhurley.com · read 3 Oct 2026
- Research reports
- Hurley identifies interview patterns and provides an insights report with user quotes and citations.heyhurley.com · read 3 Oct 2026
- Security and transfers
- Hurley says it uses technical and organizational measures to protect personal data and relies on Standard Contractual Clauses and/or EU–US Data Privacy Framework certification for applicable international transfers.heyhurley.com · read 3 Oct 2026
- What it does
- Hurley provides an AI-powered assistant that conducts and summarizes user interviews.heyhurley.com · read 3 Oct 2026
- Who it serves
- Hurley says it helps product teams at startups and scale-ups run AI-led user interviews.heyhurley.com · read 3 Oct 2026