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Hurley

Copenhagen, Denmark

What it is

Hurley is a web-based AI assistant for conducting and summarizing user interviews. It supports video, voice, and chat sessions, with interviews listed in more than 50 languages. Users can generate scripts from a research goal or begin with a research template. Participants can be recruited through an in-product banner, a direct link, or email. Hurley provides recordings, transcripts, and summaries, then identifies patterns in an insights report containing user quotes and citations. You can ask questions about interview data and receive answers supported by those quotes and citations. The Free plan includes 20 total credits, unlimited projects, and AI-powered insights reports. Pro costs €99 a month for 400 monthly credits; video responses use three credits, voice two, and chat one. Done for you costs €999 a month and adds 2,500 monthly credits, an onboarding workshop, and a dedicated user researcher. Hurley says it does not sell personal data, and account and interview data remain until deleted.

For and against

For

  • Video, voice, and chat interviews
  • Interviews available in 50+ languages
  • Scripts generated from research goals
  • Reports include quotes and citations
  • Free plan includes unlimited projects

Against

  • Free plan has 20 total credits
  • No free trial
  • Pro costs €99 a month
  • Data remains until the user deletes it

The verdict

Hurley combines interview collection with transcripts, summaries, and question answering over research data. Its free tier supports initial projects, while higher plans use monthly credits and add researcher services.

Who it suits

Hurley is aimed at product teams in startups and scale-ups running AI-led user interviews. It suits teams needing multiple interview formats, recruitment options, and synthesized findings.

Plans and prices

Free

Free

20 total credits · Video, voice & chat interviews · Unlimited projects · 50+ languages

Pro

€99a month

400 monthly credits · Video responses = 3 credits · Voice responses = 2 credits · Chat responses = 1 credit

Done for you

€999a month

2,500 monthly credits · Onboarding workshop · Dedicated user researcher

Every plan, in full

On the record

Ask interviews
Users can ask Hurley questions about their interview data and receive answers supported by user quotes and citations.heyhurley.com · read 3 Oct 2026
Company and location
The privacy policy identifies the company as Hurley ApS and lists its address in Copenhagen, Denmark.heyhurley.com · read 3 Oct 2026
Data retention
The privacy policy says account and interview data are kept until the user deletes them.heyhurley.com · read 3 Oct 2026
Integration
The Free plan lists a Slack agent, and the Pro plan includes direct Slack support.heyhurley.com · read 3 Oct 2026
Interview formats
Hurley offers video, voice, and chat interviews.heyhurley.com · read 3 Oct 2026
Interview records
Hurley provides recordings, transcripts, and interview summaries.heyhurley.com · read 3 Oct 2026
Interview scripts
Hurley creates interview scripts from a research goal and can start from a user research template.heyhurley.com · read 3 Oct 2026
Languages
Hurley’s homepage says interviews are available in 50+ languages.heyhurley.com · read 3 Oct 2026
Personal data
Hurley says it does not sell personal data to third parties.heyhurley.com · read 3 Oct 2026
Recruiting
Users can add recruiting banners to their product from Hurley, share a direct link, or recruit by email.heyhurley.com · read 3 Oct 2026
Research reports
Hurley identifies interview patterns and provides an insights report with user quotes and citations.heyhurley.com · read 3 Oct 2026
Security and transfers
Hurley says it uses technical and organizational measures to protect personal data and relies on Standard Contractual Clauses and/or EU–US Data Privacy Framework certification for applicable international transfers.heyhurley.com · read 3 Oct 2026
What it does
Hurley provides an AI-powered assistant that conducts and summarizes user interviews.heyhurley.com · read 3 Oct 2026
Who it serves
Hurley says it helps product teams at startups and scale-ups run AI-led user interviews.heyhurley.com · read 3 Oct 2026

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