Hoolr
What it is
Hoolr is a web platform for administering coaching, mentoring, leadership development and learning programmes. It brings participant journeys, onboarding, matching, booking, session coordination and role-appropriate programme workflows together. Matching may be led by coachees or administrators, using criteria based on programme needs, coach skills and experience. Reporting can cover participation, delivery progress, feedback and agreed outcomes, while authorised programme teams are kept separate from private coaching reflection spaces. An insights dashboard and evaluation questions support impact measurement, but Hoolr does not automatically calculate ROI or promise financial returns, and programme data should not be treated as proof of causation. Google and Microsoft calendar integrations support availability and capacity, with additional integrations for Calendly, Zoom and Microsoft Teams. Individual coaches can track hours, collect evaluations and send reminders. AI activities support reflection and preparation, while decisions remain human-led. Pricing is on request.
For and against
For
- Participant journeys and programme workflows in one place
- Coachee-led or administrator-led coach matching
- Reporting separates programme data from private reflections
- Integrates with calendars, Calendly, Zoom and Teams
- AI supports reflection while people retain decisions
Against
- Does not automatically calculate ROI
- Programme data is not proof of causation
- Availability is not guaranteed uninterrupted or error-free
- Pricing is available only on request
The verdict
Hoolr focuses on coordinating coaching programmes, matching, scheduling and reporting while preserving private reflection spaces. Its integrations and coach tools extend the workflow, with clear limits around ROI claims and availability.
Who it suits
Hoolr suits HR and L&D teams, coaching companies, external suppliers and internal coaching pools managing structured programmes. Individual coaches can also use its tracking, evaluation and reminder tools.
Plans and prices
Individual coach / Coach Companion
Get Started link is provided, but its purchase page could not be opened to confirm price or terms.
Read 9 Oct 2026 · hoolrcoaching.com
Organisations
Request a demo; organisations may be subject to separate contractual agreements.
Read 9 Oct 2026 · hoolrcoaching.com
On the record
- AI boundaries
- Hoolr says its AI practice is not a coach, therapist or source of high-stakes advice, and should not make coaching programme decisions.hoolrcoaching.com · read 9 Oct 2026
- AI-supported practice
- Hoolr describes optional AI-supported reflection, preparation and low-stakes practice between sessions, while coaching and programme decisions remain with people.hoolrcoaching.com · read 9 Oct 2026
- Availability limit
- The terms say Hoolr aims to maintain availability and reliability but cannot guarantee uninterrupted or error-free access at all times.hoolrcoaching.com · read 9 Oct 2026
- Coach matching
- The product supports coachee-led or admin-led matching using criteria that can reflect each client programme.hoolrcoaching.com · read 8 Oct 2026
- Confidentiality
- Hoolr says authorised client programme teams can see operational and programme-level information but not coaches’ and coachees’ private reflection spaces.hoolrcoaching.com · read 9 Oct 2026
- Data hosting and standards
- Hoolr says data is stored in ISO 27001, SOC 1 and SOC 2 compliant data centres; its privacy policy says the platform is hosted on UK cloud infrastructure.hoolrcoaching.com · read 8 Oct 2026
- Data retention
- The privacy policy says personal data is retained in most cases for up to seven years after programme participation or account activity ends, unless law requires longer retention.hoolrcoaching.com · read 9 Oct 2026
- Data storage
- Hoolr says its data is stored in ISO27001, SOC1 and SOC2 compliant data centres.hoolrcoaching.com · read 9 Oct 2026
- Impact measurement
- Hoolr offers an insights dashboard and lets organisations set evaluation questions to measure coaching impact and return on investment.hoolrcoaching.com · read 9 Oct 2026
- Individual coach features
- For individual coaches, Hoolr describes coaching-hour tracking, coachee evaluation data collection and automatic session reminders.hoolrcoaching.com · read 8 Oct 2026
- Individual coach tools
- For individual coaches, Hoolr says it can track coaching hours, collect coachee evaluations and send automatic session reminders.hoolrcoaching.com · read 9 Oct 2026
- Integrations
- Hoolr states that calendar integrations with Google and Microsoft support coach availability, and that it integrates with Calendly, Zoom and Microsoft Teams.hoolrcoaching.com · read 9 Oct 2026
- Matching
- Hoolr supports coach matching workflows using coach skills and experience, with options for coachee-led or admin-led matching.hoolrcoaching.com · read 9 Oct 2026
- Other integrations
- Hoolr says it integrates with Calendly, Zoom and Microsoft Teams.hoolrcoaching.com · read 8 Oct 2026
- Privacy and hosting
- The privacy policy says the platform is hosted on UK cloud infrastructure and personal data is stored and processed in the UK unless otherwise agreed.hoolrcoaching.com · read 9 Oct 2026
- Privacy and security
- The privacy policy says Hoolr uses encrypted data transmission, access controls and authentication, and processes personal data under UK GDPR.hoolrcoaching.com · read 8 Oct 2026
- Programme management
- The platform brings programme workflows into one place, including participant journeys, operational steps and role appropriate access.hoolrcoaching.com · read 9 Oct 2026
- Programme workflows
- It supports participant journeys, onboarding, programme workflows, matching, booking and session coordination.hoolrcoaching.com · read 8 Oct 2026
