Hook
London, United Kingdom
What it is
Hook is an AI and machine-learning app for revenue teams that analyzes customer behavior and external sources to recommend account-level next steps. It combines product usage, meetings, and support data to surface account insights, churn risk, renewal likelihood, and expansion opportunities. Echo examines emails, meetings, support threads, and usage patterns, including comparisons across customers. Activator creates goal-driven onboarding paths and can queue actions for customer success manager review or execute them automatically. Hook can generate tailored playbooks and trigger actions through Slack, email, or Teams. Its account workspace brings meetings, conversations, and support tickets together, and can draft follow-up emails and meeting invitations. Other listed features include customer and user reporting, alerts, news feeds, customer journeys, and company goals. Hook lists integrations across CRM, data warehouse, product analytics, support, and collaboration tools. The public API offers authenticated, organisation-scoped, read-only access to specified data. The service is available on the web and through an API. Pricing is on request.
For and against
For
- Combines product, meeting, and support data
- Surfaces churn and expansion opportunities
- Onboarding actions can be reviewed or automated
- Public API access is read-only and organisation-scoped
Against
- Pricing is on request
- Public API access is read-only
The verdict
Hook brings multiple customer signals into account views and uses them to suggest follow-up, onboarding, and growth actions. Teams considering it will need to request pricing and assess its integrations and API access against their needs.
Who it suits
Hook suits revenue teams, including CROs, Heads of Customer Success, and customer success managers, who want account insights and suggested next actions.
On the record
- Account workspace
- Hook brings meetings, conversations, and support tickets into one contextual account view and can draft follow-up emails and meeting invitations.hook.co · read 1 Oct 2026
- AI agents
- Hook agents analyze customer behavior and external sources and recommend the best next step for each account.hook.co · read 2 Oct 2026
- API controls
- Hook API tokens have expiry controls, rate limiting, and a default validity period of 30 days.help.hook.co · read 1 Oct 2026
- Automated playbooks
- Hook generates tailored playbooks using conversation, product usage, support history, and external news, and can trigger actions through Slack, email, or teams.hook.co · read 1 Oct 2026
- Churn detection
- Echo identifies churn risk by analyzing customer conversations, product usage, and relevant behavioral patterns.hook.co · read 1 Oct 2026
- Company contact
- Hook lists [email protected] as its company email address.hook.co · read 1 Oct 2026
- Company location
- Hook lists 21 Great Winchester St, London, EC2N 2JA.hook.co · read 2 Oct 2026
- Core features
- Hook provides account pages, customer and user reporting, alerts, news feeds, customer journeys and company goals.help.hook.co · read 2 Oct 2026
- Core product
- Hook uses AI agents to analyze customer behavior and external sources, then recommend the best next step for each account.hook.co · read 1 Oct 2026
- Customer intelligence
- Hook combines product usage, meetings and support data to provide account insights and suggested actions.hook.co · read 2 Oct 2026
- Echo data coverage
- Echo listens to emails, meetings, support threads, product usage, and comparative usage across the customer base.hook.co · read 1 Oct 2026
- Integrations
- Hook lists integrations including Salesforce, HubSpot, Salesloft, Outreach, Slack, Intercom, Zendesk, Jira Service Management, Zoom, Gong, Snowflake, BigQuery, Redshift, PostgreSQL, Google, Microsoft and Okta.help.hook.co · read 2 Oct 2026
- Machine learning
- Hook says its agents achieve 93% accuracy in live environments with customer-specific training sets.hook.co · read 1 Oct 2026
- Onboarding
- Hook says teams can go live with their first agent in 7 days.hook.co · read 2 Oct 2026
- Onboarding automation
- Activator creates goal-driven onboarding paths and can queue actions for CSM review or execute them automatically.hook.co · read 1 Oct 2026
- Public API
- Hook's Public API provides organization-scoped, token-authenticated programmatic read access to members, customers, products, signals and notes.help.hook.co · read 2 Oct 2026
- Purpose
- Hook is an AI machine-learning app for Revenue teams to predict which customers to focus on for faster revenue growth.help.hook.co · read 2 Oct 2026
- Real-time signals
- Hook scans customer signals, product interactions, and external sources in real time to surface churn and expansion opportunities.hook.co · read 1 Oct 2026
