haku
Miami, Florida, United States
What it is
haku is a paid web platform for endurance organizers and nonprofits running fundraising programs and events. It combines registration, fundraising, marketing, customer relationship management, and event operations. Endurance tools include branded mobile-first registration, wave and corral setup, bib and merchandise logistics, timing integrations, and race-day updates. A native CRM and real-time dashboards organize participant and supporter data for segmentation and outreach. Listed integrations include Salesforce, Runna, Google Tag, Stripe, Garmin, Strava, and Queue-it. Salesforce synchronization covers community, membership, donation, rewards, volunteer, and registration data in real time. haku also provides eligibility lookup and automated donor outreach by email. Each customer receives a customer experience contact, with support that may include implementation, configuration, launch planning, participant support, and on-site event support. Pricing is transaction based, with no setup or subscription fees listed; exact terms vary by organization and program. There is no free plan.
For and against
For
- Combines registration, fundraising, marketing, CRM, and operations
- Provides real-time dashboards for participant and supporter data
- Salesforce synchronization works in real time
- Supports automated donor outreach by email
- Offers customer experience support
Against
- No free plan
- Transaction terms vary by organization and program
- Currencies and payment methods depend on region
The verdict
haku brings event registration, fundraising, CRM, and operational tools together for endurance organizations and nonprofits. Its transaction-based model and regional payment conditions require prospective customers to confirm exact terms.
Who it suits
haku suits endurance event organizers and nonprofits operating fundraising programs. It is useful for teams needing registration, donor outreach, CRM data, and event operations in one web platform.
Plans and prices
Transaction-based pricing
Fee on successful transactions · payment processing terms vary
Read 3 Oct 2026 · hakuapp.com
On the record
- Commercial terms
- Pricing is transaction based rather than subscription or per-event pricing, and exact commercial terms vary by organization and program.hakuapp.com · read 3 Oct 2026
- CRM and insights
- The platform includes a native CRM, real-time dashboards and participant or supporter data for segmentation and outreach.hakuapp.com · read 3 Oct 2026
- Data handling
- The endurance page says haku does not market to participants and uses enterprise-level controls and clear permissions to protect customer data.hakuapp.com · read 3 Oct 2026
- Event features
- Endurance event tools include branded mobile-first registration, wave and corral setup, bib and merchandise logistics, timing integrations and race-day updates.hakuapp.com · read 3 Oct 2026
- Integrations
- Listed integrations include Salesforce, Runna, Google Tag, Stripe, Garmin, Strava and Queue-it.hakuapp.com · read 3 Oct 2026
- Launch readiness
- For high-demand registrations, haku says teams plan launch readiness in advance to prepare registration, integrations and operational workflows for traffic spikes.hakuapp.com · read 3 Oct 2026
- Product
- haku is an all-in-one platform for endurance events and nonprofits that brings together registration, fundraising, marketing, CRM and event operations.hakuapp.com · read 3 Oct 2026
- Regions and currencies
- haku says it serves organizations across North America, South America, Europe, the Middle East, Australia and other regions, with currencies and payment methods depending on country and region.hakuapp.com · read 3 Oct 2026
- Salesforce sync
- The Salesforce integration syncs community, membership, donation, rewards, volunteer and registration data in real time.hakuapp.com · read 3 Oct 2026
- Security materials
- haku’s Trust Center lists SOC 2 Type 2, PCI DSS and penetration-test reports among its security documents.trust.hakuapp.com · read 3 Oct 2026
- Support
- Each customer has access to a customer experience contact, and support options may include implementation, configuration, launch planning, participant support and on-site event support.hakuapp.com · read 3 Oct 2026
- Who it serves
- haku supports endurance organizers and nonprofits running fundraising programs and events.hakuapp.com · read 3 Oct 2026
