Frontify

Frontify brings digital asset management, brand guidelines, and templates together in one platform for organizations centralizing and governing their brands. It supports images, videos, documents, audio, fonts, logos, icons, and design files, with metadata and tagging, approval workflows, version history, guest sharing, and API access. Its guideline builder uses customizable blocks to organize brand elements such as logos, colors, and messaging. The integrations directory lists Adobe Creative Cloud, Figma, Canva, Slack, Microsoft Copilot Studio, and WordPress. Desktop and mobile apps provide access to assets, guidelines, and templates; the desktop app can help users find assets and drag them into other tools. Frontify says it serves midsize and enterprise organizations working across teams, regions, or partners, including marketing, creative, brand management, sales, and agency groups. Pricing is on request. Enterprise customers can choose data hosting in North Virginia in the US or Frankfurt in Germany.

Frontify combines asset management, brand guidelines, and templates with tools for review, sharing, and integrations. Organizations should request pricing and account for monthly active users when considering a tailored package.

Frontify suits midsize and enterprise organizations managing brands across teams, regions, or external partners. Its listed users include marketing, creative, brand management, sales, and agency teams.

Frontify is a brand platform for keeping digital assets, guidelines, and templates in one managed workspace. It suits midsize and enterprise teams coordinating brand work across departments, regions, and outside partners. Its strength is bringing governance and reusable brand guidance together; custom pricing and monthly active user billing make it a considered purchase.

Overview

Frontify combines asset management with brand guidelines and templates for marketing, creative, brand management, sales, and agency teams. It supports images, videos, documents, audio, fonts, logos, icons, and design files, with metadata and tagging, version history, approval workflows, and guest sharing. That range makes it a stronger fit for organizations that need to control how brand materials are organized, reviewed, and shared than for teams looking only for a basic file repository.

Its guideline builder arranges brand elements such as logos, colors, and messaging in customizable content blocks. Keeping standards alongside assets and templates can help distributed teams work from a shared reference. The integrations directory includes Adobe Creative Cloud, Figma, Canva, Slack, Microsoft Copilot Studio, and WordPress, while API access offers another path to connect Frontify with an organization’s systems.

Key features

Desktop and mobile apps provide access to assets, guidelines, and templates. The desktop app can locate assets and let users drag them into other tools, a useful fit for creative work that moves between applications. The combination of approvals, version history, and guest sharing supports review with external collaborators, though those collaborators can affect the monthly bill if they log in.

Frontify says its team advises customers during implementation, with partners available for large-scale operations and migrations. Its security controls include malware scanning of uploaded assets, plus single sign-on, access requests, invitations, and granular permissions. The security page lists ISO 27001:2022, SOC 2 Type II, TISAX, DCSO, Cyber Essentials, HIPAA, and Microsoft SSPA. Enterprise customers can choose North Virginia or Frankfurt for data hosting, which gives organizations with those hosting preferences a defined choice.

Pricing

Custom plan

Frontify uses custom pricing for a tailored package, with monthly active user pricing and six-month usage averaging. A monthly active user is anyone, including an external partner, who logs in at least once during that month; unauthenticated viewers are not counted. This distinction matters for organizations with fluctuating rosters: occasional logged-in collaborators can affect usage, while people who only view without authentication do not. Teams should model expected active use before comparing the package with alternatives, since there is no published price to benchmark.

Platforms

Frontify supports Android, iOS, macOS, Windows, web, and API access. The desktop and mobile apps extend access to brand resources beyond the browser, and the desktop app’s drag-and-drop workflow is particularly relevant to creative teams. API access is useful for organizations seeking system connections, while the integrations directory names several established design, collaboration, and publishing tools.

Who it's for

Frontify is best suited to midsize and enterprise organizations that need brand consistency across teams, regions, or partners. Marketing, creative, brand management, and sales groups can benefit from shared standards and approval workflows; agencies and other outside partners can participate through guest sharing. It is less compelling for a small team with limited governance needs or a firm preference for transparent, fixed pricing, especially if many collaborators will log in intermittently.

Pros and cons

• Broad brand workspace: Assets, guidelines, and templates sit together, with support for a wide range of media and design files.
• Governance tools: Metadata, approvals, version history, granular permissions, and guest sharing address organization and review, not just storage.
• Useful workflow reach: Desktop and mobile apps, API access, and integrations including Adobe Creative Cloud and Figma support access across common work contexts.
• Usage needs monitoring: Logged-in external partners count as monthly active users, so collaboration can influence cost even when a partner is occasional.
• Harder to budget upfront: The package is custom priced, requiring organizations to request pricing rather than compare a public rate.

Alternatives

For a broader comparison, see Brand Management Software and Digital Asset Management Software. Teams focused on developer handoff can also browse Developer Handoff Software.

• Brand Ensemble is another paid option with API, iOS, and web platforms; its custom configuration can be billed month to month or annually, with no per-seat or per-administrator pricing.
• mybrand.center is a paid iOS and web alternative with a free trial.
• We Brand offers paid enterprise pricing tailored to the organization, with a demo request.
• Brand24 is a paid alternative with a free trial and no free plan; its Individual plan is $249 a month, or billed $ 199 per month when billed annually, for 3 keywords, 2K mentions per month, 1 user, and updates every 12 hours.
• BrandQuantum is a paid option with a free trial and volume-based per-user monthly pricing for BrandMail; licensing applies to active users and selected products or modules.
• Bynder has paid custom packages shaped by use case, users, storage, MarTech usage, included products, and support level.
• Brandy offers a free web plan with 100MB storage, 20 assets, unlimited editors, and one brand space; its Pro plan costs $5 a month and includes one brand space, 50GB storage, and unlimited assets.
• Brink has a free web option, including a Workspace Free plan for one team member and one internal Brandportal with no credit card required.

Verdict

Choose Frontify if your midsize or enterprise organization needs assets, brand standards, and templates governed in one workspace, particularly across teams and external partners. Its mix of approval, access, and integration tools is the clearest reason to choose it. Look elsewhere if fixed public pricing is essential or if monthly active user costs could make frequent partner access difficult to forecast.