Bynder
What it is
Bynder is an AI-powered digital asset management system for bringing brand-approved content into one place. Teams can manage images, videos, documents, and audio, using metadata and tagging, approval workflows, version history, and guest sharing. Bynder AI supports search using images, text, or speech, as well as metadata enrichment and duplicate detection. Configurable taxonomies and role-based access help govern assets across brands, markets, and teams. Users can tailor homepages and portals for internal teams and external partners. Bynder lists more than 160 pre-built integrations, alongside custom connections and Bynder MCP for workflows involving CMS, PIM, creative tools, and AI assistants. Its iOS and Android apps support searching, filtering, viewing, collecting, favoriting, and sharing assets; offline viewing is also available on iOS. The service is available on web and API as well. Pricing is on request, with subscription costs based on factors such as users, storage, included products, and support level. There is no free plan.
For and against
For
- Search by image, text, and speech.
- Approval workflows and version history are included.
- Supports multiple brands, markets, and teams.
- iOS and Android apps support asset sharing.
- More than 160 pre-built integrations are listed.
Against
- No free plan is available.
- Pricing is on request.
- iOS offline viewing is specified only for iOS.
The verdict
Bynder brings asset management, search, governance, and sharing into one service, with mobile apps and a broad integration offering. Organizations will need to request pricing and assess the package options against their users, storage, and support needs.
Who it suits
Bynder suits organizations that need to manage brand assets across teams, markets, or brands. Its mobile apps and customizable portals may also fit teams and external partners who need to find or share assets.
Plans and prices
Basic
AI and Automation · Brand Guidelines · Centralized Asset Storage · Asset Workflow
Read 15 Oct 2026 · capterra.com
Custom package
Customized by use case; pricing depends on users, storage, MarTech usage, included products, and support level
Read 11 Oct 2026 · dev.bynder.com
On the record
- AI search
- AI search supports natural-language, image, similarity, text-in-image, speech-to-text and face-recognition discovery.support.bynder.com · read 15 Oct 2026
- Analytics
- Analytics reports on workflow bottlenecks, portal adoption and content performance.getapp.com · read 15 Oct 2026
- API access
- Yesbynder.com · read 21 Sep 2026
- Approval workflows
- Yesbynder.com · read 21 Sep 2026
- Supported asset types
- images,videos,documents,audiobynder.com · read 21 Sep 2026
- Asset workflow
- Asset Workflow supports briefing, proofing, review and approval of digital assets.dev.bynder.com · read 15 Oct 2026
- Browser requirements
- Supported browsers are current Chrome, Edge, Firefox and Safari; Chrome is recommended.support.bynder.com · read 15 Oct 2026
- Company facts
- LinkedIn lists Bynder as privately held, founded in 2013, headquartered in Amsterdam and employing 501–1,000 people.linkedin.com · read 15 Oct 2026
- Content workflow
- Content Workflow structures collaborative content production and includes generative-AI capabilities.getapp.com · read 15 Oct 2026
- Customization
- Users can create tailored homepages and portal experiences for internal teams and external partners.bynder.com · read 11 Oct 2026
- Custom portals
- Administrators can tailor homepages and portal experiences for different audiences, navigation paths and permissions.bynder.com · read 15 Oct 2026
- Developer documentation
- Bynder maintains API reference and changelog pages but says it is migrating to a new Developer Portal.api.bynder.com · read 15 Oct 2026
- Display and mobile limits
- The interface requires at least 1024-pixel screen width, and mobile web browsers are unsupported; Bynder directs smaller-screen users to its mobile app.support.bynder.com · read 15 Oct 2026
- Dynamic transformations
- Dynamic Asset Transformation automatically creates optimized asset versions at scale for connected channels.getapp.com · read 15 Oct 2026
- Example integrations
- The integration marketplace lists Salesforce Commerce Cloud, SharePoint, Shopify, Asana, monday.com, Sitecore, and Adobe Experience Manager among its connectors.marketplace.bynder.com · read 11 Oct 2026
- Funding
- Insight Partners announced a $22.2 million Series A investment in Bynder in August 2016.insightpartners.com · read 15 Oct 2026
- Governance
- The DAM provides configurable taxonomies, role-based access controls and support for multiple brands, markets and teams.bynder.com · read 15 Oct 2026
- Guest sharing
- Yesbynder.com · read 21 Sep 2026
