Sunday, October 25, 2026 4,350 lists 78,100 records on file
List your app or device

  1. Home
  2. Fitness Website Builders
  3. Fitune

Fitune

The Companies House registered office is 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ.

What it is

Fitune is a business platform for fitness and wellness studios that combines a website, scheduling, mobile app, CRM and payment processing. It supports classes, appointments, events, courses, challenges, in-person activities and online classes. Studios can take automated payments, sell recurring memberships, packs and bundles, accept one-off payments, use promo codes and make point-of-sale sales. Fitune describes its client app as branded with a studio’s colors and logo on iOS and Android. The web app is available in a browser and can be saved to a phone home screen without an app-store download. Listed integrations include Wellhub, TotalPass, Zoom, YouTube, Vimeo, Apple Pay, Google Pay and Unsplash; Mailchimp, Google Analytics and Zapier are marked as coming soon. Website payments are handled by Stripe, and Fitune describes its processing as PCI Level 1 compliant and bank-grade encrypted. A Free plan is available at no cost, Free forever, with no credit card required.

For and against

For

  • Schedules classes, appointments, events and online classes.
  • Supports recurring memberships and one-off payments.
  • Branded client app is available on iOS and Android.
  • Free plan requires no credit card.

Against

  • Mailchimp, Google Analytics and Zapier are marked coming soon.
  • Pro is limited to 50 active clients.
  • Plus is limited to 120 active clients.

The verdict

Fitune combines studio scheduling and sales with branded client access and payment processing. The free plan is available without a card, while paid-plan prices are not provided here.

Who it suits

Fitune suits fitness and wellness studios that need to manage bookings, memberships, client access and payment processing in one platform. Its listed plan audiences range from solo founders to medium and large studios.

Plans and prices

Free

Free

custom website · group classes/events · 1-on-1 service · video library

Pro

£59a month

10–40 clients · 50 active clients · 20 GB video storage · 2 admin access

Plus

£119a month

40–100 clients · 120 active clients · 80 GB video storage · 6 admin access

Ultra

£199a month

100+ clients · unlimited active clients · unlimited video storage · unlimited admin access

Pro annual

£588a year

50 active clients · 20 GB video storage · 2% platform fee

Plus annual

£1,188a year

120 active clients · 80 GB video storage · 0% platform fee

Ultra annual

£2,148a year

unlimited active clients · unlimited video storage · 0% platform fee

Every plan, in full

On the record

API and SDKs
Fitune publishes no public API reference, SDK package or developer portal in its help center or feature documentation.help.fitune.io · read 15 Oct 2026
Appointments
Clients can choose services, staff and times for one-to-one appointments.fitune.io · read 15 Oct 2026
Apps
Fitune describes its client app as a branded app for iOS and Android, with studio colors and logo.fitune.io · read 29 Sep 2026
Attendance
Staff can check clients in, track attendance and use a self-check-in kiosk on higher plans.fitune.io · read 15 Oct 2026
Audience
The pricing page positions Pro for solo founders, Plus for small studios, and Ultra for medium and large studios.fitune.io · read 29 Sep 2026
Automated payments
Fitune supports online card payments, automatic renewals, payment retries and Stripe processing.fitune.io · read 15 Oct 2026
Class scheduling
Studios can schedule recurring or one-off in-person, online and livestream classes.fitune.io · read 15 Oct 2026
Coming soon integrations
The page marks Mailchimp, Google Analytics, and Zapier integrations as coming soon.fitune.io · read 29 Sep 2026
Company size
LinkedIn lists Fitune as a privately held wellness and fitness company with 11–50 employees and London headquarters.uk.linkedin.com · read 15 Oct 2026
Courses
Course builders can combine text lessons, videos, classes, downloads and quizzes.fitune.io · read 15 Oct 2026
CRM
Client and lead records include contact details, booking history and purchase history.fitune.io · read 15 Oct 2026
Documentation
The help center covers setup, services, schedules, memberships, clients, bookings, billing, Stripe, communications, analytics, POS, integrations, video and migration.help.fitune.io · read 15 Oct 2026
Events
Fitune supports event scheduling, ticket sales and promotion.fitune.io · read 15 Oct 2026
Funding news
Fitune announced investment from Caricaco Ventures and plans to expand across Latin America and develop automation and AI capabilities.linkedin.com · read 15 Oct 2026
Integrations
Published integrations include Zoom, Wellhub/Gympass, TotalPass, Fitpass, Reserve with Google, YouTube, Vimeo, Apple Pay, Google Pay and Unsplash.help.fitune.io · read 15 Oct 2026
Launch and scale
A Fitune LinkedIn job posting says the product launched in 2021, had a 30-person team and processed more than a quarter million bookings monthly.mx.linkedin.com · read 15 Oct 2026
Legal entity
Fitu Technologies Ltd is an active private UK company incorporated on 23 May 2017.find-and-update.company-information.service.gov.uk · read 15 Oct 2026
Limit: Capterra reviewer complaints
The sole Capterra reviewer reports early system problems, poor customer service and a major price increase after an affordable package was removed.capterra.com · read 15 Oct 2026

The review

Overview

Fitune is a management and sales platform for fitness and wellness studios, suited to operators who want bookings, memberships, payments and client access under one roof. Its broad service support is a strength for varied programs; studios should weigh that against paid-plan client caps and custom pricing.

Key features

Scheduling and sales

Studios can schedule classes, appointments, events, courses, challenges, in-person activities and online classes. That breadth makes Fitune a better match for businesses running several kinds of services than for operators who only need a basic class calendar. Sales tools cover recurring memberships, packs and bundles, one-off payments, promo codes, point-of-sale sales and automated payments, supporting both repeat billing and individual purchases.

Client access and payments

The iOS and Android client app can carry a studio’s colors and logo, while the web app works in a browser and can be saved to a phone’s home screen without an app-store download. That offers clients two branded access routes. Fitune uses Stripe for website payments and describes its processing as PCI Level 1 compliant and bank-grade encrypted.

Integrations and support

Integrations include Wellhub, TotalPass, Zoom, YouTube, Vimeo, Apple Pay, Google Pay and Unsplash. Mailchimp, Google Analytics and Zapier are marked as coming soon, so studios that depend on those connections should not treat them as current capabilities. Support varies by plan: Pro includes email and chat, Plus adds WhatsApp, and Ultra includes video-call support and a dedicated account coach.

Pricing

Fitune uses a freemium model. The Free plan costs nothing, is free forever and requires no credit card. Paid-plan prices use custom pricing, so prospective customers should compare the included capacity and service levels with their needs before choosing.

PlanCapacityBest fit
Freefree; free forever; no credit card requiredA no-commitment way to start
ProCustom pricing; 50 active clients; 2 admin accessSolo founders
PlusCustom pricing; 120 active clients; 6 admin accessSmall studios
UltraCustom pricing; unlimited active clients; unlimited admin accessMedium and large studios

Paid plans include unlimited contacts, but active-client limits still constrain Pro and Plus: the distinction matters for studios with a large prospect or former-client database but a smaller active roster. Plus and Ultra include free client and membership migration, which can reduce the work of switching systems. Pro’s lower admin allowance and 50-client ceiling make it a narrower fit than its solo-founder positioning might suggest as a studio grows.

Platforms

Fitune supports Android, iOS and web. Clients can use the branded mobile app or access the web app in a browser, including by saving it to a phone home screen without an app-store installation.

Who it's for

Fitune is strongest for fitness and wellness businesses that combine multiple service formats with memberships, bundles or one-off sales and want branded client access. Pro is aimed at solo founders, Plus at small studios and Ultra at medium and large studios. Operators who need broad integration coverage today should account for the fact that Mailchimp, Google Analytics and Zapier are still marked as coming soon.

Pros and cons

  • Pros: Supports a wide variety of bookable services, from appointments to online classes, making it useful for mixed-format studios.
  • Pros: Combines recurring memberships, bundles, individual payments and point-of-sale sales, giving studios several ways to sell.
  • Pros: Branded mobile access and a browser-based option let clients use the service without requiring an app-store download.
  • Pros: Plus and Ultra include client and membership migration, and support expands by tier up to an account coach on Ultra.
  • Cons: Pro and Plus cap active clients at 50 and 120 respectively, so growing studios may need to move up even though contacts are unlimited.
  • Cons: Paid plans have custom pricing, making cost comparison less direct.
  • Cons: Mailchimp, Google Analytics and Zapier are not yet current integrations.

Alternatives

Finegym is worth considering for studios prioritizing unlimited members and staff accounts on a free plan; its free tier charges a 1% fee on Stripe payments, while cash and offline payments are unaffected.

Momoyoga is another freemium option with a free trial, but its free plan limits memberships or class passes to two and paid event ticket types to one, and applies a 5% platform fee on online payments plus processor fees.

Puter for Personal Trainers is a free option for readers considering a trainer-focused tool.

For website-building alternatives, compare Zarla and Appy Pie Fitness Website Builder; the latter’s free plan supports up to 100 members, a basic class schedule and standard templates on an appypie.com subdomain.

MotionHub is another studio-subscription option. Arketa may suit readers willing to pay for an annual Individual plan at $49 a month, with a 3% transaction fee plus Stripe fees and one team-member login. Gymdesk is a paid alternative whose listed Gymdesk tier costs $75 a month for up to 50 members.

Readers comparing website-focused products can also browse Gym Website Builder Software and Fitness Website Builders.

Verdict

Choose Fitune if your studio needs one system for varied scheduling, sales, payments and branded client access. Its main advantage is the breadth of services and sales models it brings together; its main drawback is that paid-plan prices are custom and Pro and Plus limit active clients, so studios seeking transparent pricing or room to grow without a tier change should compare alternatives.

Alternatives to Fitune

Every alternative, ranked