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Appy Pie Fitness Website Builder

Noida, India

What it is

Appy Pie Fitness Website Builder is a freemium, no-code tool for creating websites for gyms, trainers, studios and online coaches. Its AI can create a fitness site from a business brief in 60 seconds. The product combines class booking, membership sales, online enrollment and payments. Booking options include drop-ins, class packs, monthly and annual memberships, waitlists and recurring memberships. Member portals can hold clients’ programs, upcoming classes, payment history, progress photos and check-in forms. Online programs can include workout videos, PDF plans, progress-photo uploads and weekly check-ins; nutrition features include meal macros, grocery-list export, recipes and a daily intake log. Sites can use custom domains and SEO features such as sitemaps and structured data. Stripe and PayPal are named payment providers. The free plan costs nothing and includes up to 100 members, a basic class schedule, standard templates and an Appy Pie subdomain. Custom domains, unlimited members, recurring billing, advanced scheduling, online programs and nutrition plans require a paid plan.

For and against

For

  • AI generates a site from a business brief in 60 seconds.
  • Supports class booking, memberships and online payments.
  • Member portals include payment history and progress photos.
  • Free plan supports up to 100 members.

Against

  • Custom domains require a paid plan.
  • Online programs and nutrition plans require a paid plan.
  • Free plan uses an Appy Pie subdomain.

The verdict

The builder brings website creation, bookings, memberships and fitness content tools together, with a free tier for up to 100 members. Several advanced tools and custom domains require a paid plan.

Who it suits

It suits solo trainers, studios and small gym chains that want to build a fitness website without coding. The product may not fit chains with 10,000 or more members that need enterprise CRM.

Plans and prices

Free

Free

*.appypie.com subdomain · up to 100 members · basic class schedule · standard templates

Starter

£12a month

unlimited storage · 2 moderators

Grow

£30a month

unlimited storage · 2 moderators · 1000/month allowance

Every plan, in full

On the record

AI generation
Users describe their fitness business in natural language and the system generates an editable site in about 60 seconds.appypie.com · read 15 Oct 2026
API limitation
The general website-builder page says the product has no custom APIs, databases or server-side code for custom backend logic.appypie.com · read 15 Oct 2026
Booking and memberships
The page describes class booking with drop-in, class-pack, monthly and annual membership options, plus waitlists and recurring memberships.appypie.com · read 29 Sep 2026
Class booking
Class Booking supports drop-in reservations, class packs, monthly unlimited memberships, annual paid-in-full memberships, capacity caps, waitlists and attendance roll calls.appypie.com · read 15 Oct 2026
Company headquarters and size
LinkedIn lists New Delhi headquarters, a privately held company and 201–500 employees.linkedin.com · read 15 Oct 2026
Company legal name
Crunchbase lists the legal name as Appy Pie LLP and identifies Abhinav Girdhar as founder.crunchbase.com · read 15 Oct 2026
Custom domains
Paid plans can connect a registered custom domain, while the free tier uses an Appy Pie subdomain.appypie.com · read 15 Oct 2026
Custom domains and SEO
The product page says users can connect a custom domain and lists SEO-friendly URLs, sitemaps and structured data.appypie.com · read 29 Sep 2026
Data protection
Appy Pie’s security page says it stores data on AWS, takes backups, and encrypts data at rest and in transit.appypie.com · read 29 Sep 2026
Free-plan limits
The product page says custom domains, unlimited members, recurring billing, advanced scheduling, online programs and nutrition plans require a paid plan.appypie.com · read 29 Sep 2026
Integrations
The website builder lists Stripe, PayPal and other payment gateways, plus Google Analytics and premium integration blocks.appypie.com · read 15 Oct 2026
Intended users
The page targets solo trainers, studios and small gym chains, and says the product may not suit chains with 10,000 or more members needing enterprise CRM.appypie.com · read 29 Sep 2026
Limit: add-on costs and delivery
GetApp reports that costs can rise with add-ons, pricing is not always transparent, trials may be too limited and some reviewers cite undelivered work or long delays.getapp.com · read 15 Oct 2026
Limit: billing and delivery complaints
Trustpilot includes recent complaints about unauthorized renewals, large charges, undelivered services, refund disputes and requests to remove negative reviews.trustpilot.com · read 15 Oct 2026
Limit: design flexibility
Software Advice reviewers describe stiff, cookie-cutter templates and hurdles when publishing to app stores.softwareadvice.com · read 15 Oct 2026
Limit: Google Play pricing complaints
Google Play reviewers complain that advertising presents the app as free but meaningful editing requires expensive monthly payments and a credit card.play.google.com · read 15 Oct 2026
Limit: pricing transparency
G2 reviewers report confusing pricing and upselling during support interactions, with some describing the product as expensive or feature-limited.g2.com · read 15 Oct 2026
Member portal
The member portal provides private dashboards with programs, classes, payment history, progress photos, measurements, records, check-ins and coach messaging.appypie.com · read 15 Oct 2026

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