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Arketa

New York, NY, United States

What it is

Arketa provides software for fitness and wellness studios, covering scheduling, payments, payroll, and business automations. Clients can book classes, appointments, and events, with waitlists and guest passes. The Individual plan includes class, private, and event scheduling, client management, memberships and packages, an on-demand library, and an embeddable booking widget. Higher-tier plans list staff management, payroll reporting, email and text campaigns, automated workflows, lead management, and an AI-powered email builder. Studios can publish a branded app in the App Store and Google Play for clients to book, pay, and watch classes. Listed integrations include Google Calendar, Google Business, Facebook, ClassPass, Wellhub, Kisi, Mailchimp, and Zapier. Arketa serves businesses such as yoga, Pilates, gyms, recovery, personal training, and massage, and says it supports one to 100 locations. Individual costs $49 a month billed annually, plus a 3% Arketa transaction fee and Stripe fees. The stated U.S. Stripe card processing fee is 2.9% plus $0.30.

For and against

For

  • Clients can book classes, appointments, and events.
  • Waitlists and guest passes support class booking.
  • Offers branded apps for booking, payment, and video classes.
  • Lists integrations including Google Calendar and Zapier.
  • Individual includes memberships, packages, and client management.

Against

  • No free plan is listed.
  • Individual is $49 a month billed annually.
  • Individual adds a 3% Arketa fee plus Stripe fees.
  • Studio plan prices require a demo request.

The verdict

Arketa combines studio scheduling with client management, payments, and optional marketing tools. Individual pricing includes transaction fees, while Studio plan prices require a demo request.

Who it suits

It suits fitness and wellness businesses, including yoga, Pilates, gyms, recovery, personal training, and massage providers. Its features cover businesses with one or multiple locations.

Plans and prices

Individual

$49a month, billed yearly

3% transaction fee plus Stripe fees · 1 team-member login · classes, privates and events · unlimited on-demand library

Studio Core

Priced on request

Unlimited team members · multiple rooms and locations · CRM · on-demand library

Studio Growth

Priced on request

Everything in Core · email and text campaigns · automated workflows · lead pipeline

Studio Suite

Priced on request

Everything in Growth · branded iOS and Android app · Apple TV and Roku display · custom branding

Every plan, in full

On the record

API authentication
API keys are generated in the dashboard and sent as Bearer or X-API-Key credentials.arketa.com · read 21 Oct 2026
API documentation
Public developer resources include Swagger reference pages, OpenAPI 3.1 JSON/YAML, an API catalog and MCP endpoint.arketa.com · read 21 Oct 2026
API limits
The help center documents a 25-request-per-second limit, no sandbox, and no dedicated API support.help.arketa.com · read 21 Oct 2026
App launch timing
Arketa estimates roughly four to six weeks from iOS app kickoff to publication.help.arketa.com · read 21 Oct 2026
App publishing requirement
A branded iOS app requires the customer's own Apple Developer account and a $99 annual Apple fee; Arketa manages the build and submission.help.arketa.com · read 21 Oct 2026
Branded app
Arketa offers white-label iOS and Android apps with scheduling, video, communities, retail, account management and push notifications.help.arketa.com · read 21 Oct 2026
Branded website
The Studio Suite includes a custom-branded website with editable pages and studio-tested designs.arketa.com · read 21 Oct 2026
Client management
Client records can include profiles, notes, waivers, bookings and loyalty milestones.help.arketa.com · read 21 Oct 2026
Company founded and size
LinkedIn lists Arketa as founded in 2020, headquartered in New York, and employing 51 to 200 people.linkedin.com · read 21 Oct 2026
Company legal name
The service is operated by Sutra Fitness, Inc., doing business as Arketa.arketa.com · read 21 Oct 2026
Company scale
Arketa's own about page says more than 2,000 studios use it, with over 500,000 studio-work hours represented and over $500 million in payments processed.arketa.com · read 21 Oct 2026
Customer support
Arketa says customers can reach a real person by chat or phone any time of day, with a response in under a minute.arketa.com · read 29 Sep 2026
Earlier funding news
Fitt Insider reported a $7.6 million Arketa funding round on December 13, 2022.insider.fitt.co · read 21 Oct 2026
Email builder
The marketing email tool provides drag-and-drop branded messages, scheduling, segmentation and delivery/open reporting.help.arketa.com · read 21 Oct 2026
Funding news
Arketa announced a $15 million Series A led by Inspired Capital on June 9, 2025.insider.fitt.co · read 21 Oct 2026
Integrations
Listed integrations include Google Calendar, ClassPass, Wellhub, Kisi, Zapier and an MCP connection for AI agents.help.arketa.com · read 21 Oct 2026
License
The terms identify the service as proprietary Arketa property and restrict copying, redistribution and commercial reuse of its content and functionality.arketa.com · read 21 Oct 2026
Limit: app complaints
An Apple reviewer says a recent update removed the ability to request class substitutes and asks for text alerts in addition to email.apps.apple.com · read 21 Oct 2026

The review

Arketa is studio-management software for fitness and wellness businesses that combines bookings, client records, payments, and operational automation. It is best suited to studios that want one system spanning scheduling and memberships, with room to add marketing and branded apps as they grow. The main caution is the Individual plan’s single login and additional transaction fee.

Overview

Arketa covers classes, appointments, and events for businesses such as yoga and Pilates studios, gyms, group fitness providers, recovery services, personal trainers, and massage practices. It supports operations from one location through 100 locations, keeping memberships, reporting, and apps in one account. That makes it a plausible choice for an independent studio planning to expand, rather than software limited to a single site.

Clients can book through web and mobile channels, while studios manage attendance, instructors, capacity, and client communication. Arketa says it can migrate clients, packages, and stored payment cards from another platform, with most studios live within four weeks.

Key features

Scheduling and client management

Recurring classes, private appointments, events, waitlists, guest passes, and capacity controls cover the everyday mechanics of a busy timetable. Instructor scheduling and attendance tracking help coordinate staff and monitor participation. Individual adds a client CRM, memberships, class packages, programs, workshops, events, an embeddable booking widget, and an unlimited on-demand library. Those inclusions are substantial for a small operator, but one team-member login means it is not well suited to a studio where several staff need direct access.

Payments and operations

Arketa supports membership billing, payments, payroll reporting, and business automations. U.S. Stripe card processing is 2.9% plus $0.30, and Individual customers also pay Arketa’s 3% transaction fee. That extra percentage can materially affect a high-volume studio, so the low advertised subscription price should not be treated as the full cost of collecting payments.

Marketing and branded client experience

Studio Growth adds email and text campaigns, automated workflows, lead generation and pipeline management, task management, one-to-one text messaging, and an AI-powered email builder. Studio Suite includes those Growth tools plus a custom-branded iOS and Android app, Apple TV and Roku display, push notifications, a custom-branded website, and Facebook and Google ad integrations. The branded app lets clients book, pay, and watch classes in a studio-specific destination rather than a generic marketplace.

Integrations and support

Listed integrations include Google Calendar, Google Business, Facebook, ClassPass, Wellhub, Kisi, Mailchimp, and Zapier. Support includes live chat, weekly onboarding sessions, and dedicated onboarding for Individual and Studio partners. Arketa says customers can reach a real person by chat or phone at any time, with a response in under a minute.

Pricing

Individual

Individual costs $49 a month, billed annually with a 17% saving. It includes one team-member login, class, private, and event scheduling, CRM and client management, an unlimited on-demand library, packages and memberships, programs, workshops and events, and an embeddable booking widget. The free trial lowers the barrier to evaluating the core workflow, but the 3% Arketa transaction fee plus Stripe fees applies to transactions.

Studio plans

Studio Core uses custom pricing and adds unlimited team members, multiple rooms and locations, point of sale, staff management and payroll reporting, and dedicated account management. It is the sensible step for a staffed or multi-site operation, but buyers must request a demo before they can compare its cost.

Studio Growth uses custom pricing and includes Studio Core plus campaign tools, automated workflows, lead management, the AI email builder, task management, and one-to-one texting. Studio Suite also uses custom pricing and adds the branded mobile app, Apple TV and Roku display, push notifications, branded website, and Facebook and Google ad integrations. These tiers are aimed at businesses willing to pay for deeper marketing and brand control rather than simply a booking system.

Platforms

Arketa runs on Android, iOS, and the web. Clients can book through web and mobile channels, and Studio Suite can provide a custom-branded app in both major app stores.

Who it's for

Choose Arketa if you run a fitness or wellness studio that needs scheduling, memberships, client management, payments, and attendance in one account, especially when expansion to multiple locations is part of the plan. Individual fits a solo operator or very small team comfortable with one login. Studio Core is more appropriate when multiple staff, rooms, locations, point of sale, and payroll reporting are essential. Growth and Suite make sense when lead nurturing, messaging, advertising, and a branded client app justify custom pricing.

Pros and cons

Pros

  • Combines classes, appointments, events, memberships, CRM, attendance, and payments in one platform.
  • Supports one to 100 locations, with cross-location memberships, reporting, and apps.
  • Waitlists, guest passes, capacity controls, and instructor scheduling address practical studio operations.
  • Migration of clients, packages, and stored cards can reduce switching work.
  • Higher tiers offer substantial marketing automation and branded-app capabilities.
  • Chat and phone access to a real person, plus onboarding sessions, supports implementation.

Cons

  • Individual permits only one team-member login.
  • Individual adds a 3% transaction fee on top of Stripe’s 2.9% plus $0.30 U.S. card fee.
  • Studio Core, Growth, and Suite require a demo for pricing, making costs harder to compare.

Alternatives

Waine Appointments is a better starting point when a free plan with one location and unlimited appointments matters more than Arketa’s broader studio operations; its Free plan has no staff accounts.

Momence is worth considering if you prefer a paid platform with a free trial and are comfortable requesting a tailored quote.

YogaCRM suits a solo teacher seeking a free tier and 0% platform fee on online bookings.

bsport is an alternative for studios wanting booking, online payments, marketing, and staff management, but it has no free plan or trial.

Eversports Manager may fit a smaller studio that can work within a 49-booking monthly cap on its €49 annual-billed Light plan.

Glofox is another paid option for booking, member management, payments, payroll, and reporting on Android and iOS.

Jogo is relevant when WhatsApp notifications or an AI assistant are the priority, with those capabilities sold as add-ons.

Mariana Tek is an alternative focused on custom-branded apps, kiosk check-in, waivers, and forms.

For category comparisons, see Fitness Class Scheduling Software, Gym Website Builder Software, Pilates Studio Software, Yoga Studio Software, Class Scheduling Software, and Personal Trainer Scheduling Software.

Verdict

Arketa is a strong choice for fitness and wellness businesses that want scheduling, memberships, payments, client management, and a path to multi-location operations in one platform. Its main reasons to look elsewhere are the Individual plan’s single login and transaction surcharge, plus custom pricing for the tiers most relevant to growing teams and branded marketing.

Alternatives to Arketa

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