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DYMATRIX Web Analytics
DYMATRIX Web Analytics · Stuttgart, Germany · founded 2001
What it is
DYMATRIX Web Analytics analyzes visitor behavior across websites, online shops, and apps with cookieless and server-side tracking. It tracks events, conversions, and ecommerce activity, processes data in real time, and supports long-term storage with raw-data analysis. Reporting includes more than 350 best-practice reports, AI-supported dashboards, customizable KPIs, and extensive filters. Click, heat, confetti, and visibility maps help examine interactions and scrolling. Data services include a reporting API, daily raw-data exports, a real-time event stream, and a remarketing feed. Headless Analytics connects with Microsoft Power BI, Tableau, and SAS. Customer analytics covers journeys, segmentation, cohorts, and product associations. Shopware and Shopify interfaces are listed, along with CRM and marketing-automation integrations. The vendor says the product is GDPR-compliant, hosted in Germany, TÜV-certified for data protection, and designed for data sovereignty. Pricing is on request, with demos offered through the product page.
For and against
For
- Cookieless and server-side tracking
- More than 350 reporting templates
- Real-time processing and raw-data exports
- Maps reveal clicks and scrolling
- Power BI, Tableau, and SAS interfaces
Against
- Pricing is available only on request
- Customer Feedback is an optional add-on
- No platform details beyond web and API
The verdict
DYMATRIX combines behavioral tracking, visualization, customer analysis, and data feeds for multi-channel measurement. Its privacy and hosting claims may matter to organizations requiring German-based data handling.
Who it suits
It is aimed at organizations analyzing websites, shops, and apps, including SMEs, large companies, specialist providers, and market leaders. Teams needing reporting, customer analysis, or privacy-focused German hosting may find its scope relevant.
On the record
- API access
- Yesdymatrix.de · read 19 Sep 2026
- Audience
- The vendor describes its customers as including SMEs, large listed companies, specialist providers, and market leaders across industries.dymatrix.de · read 5 Oct 2026
- Availability and pricing
- The product page invites prospective customers to request a demo and does not state a price or subscription plan.dymatrix.de · read 5 Oct 2026
- BI integrations
- Headless Analytics lists Microsoft Power BI, Tableau, and SAS as BI-system interfaces.dymatrix.de · read 5 Oct 2026
- Conversion funnels
- Yesdymatrix.de · read 19 Sep 2026
- Customer analysis
- Its customer analytics features include journey, cohort, segmentation and product association analyses.dymatrix.de · read 5 Oct 2026
- Customer analytics
- The customer analytics module includes customer journey analysis, segmentation, cohort analysis, and product association analysis.dymatrix.de · read 5 Oct 2026
- Customer feedback
- An add-on provides on-site surveys with anonymized, data-protection-compliant evaluation and customizable questions.dymatrix.de · read 5 Oct 2026
- Customer feedback add-on
- An optional Customer Feedback add-on supports customizable on-site surveys with anonymized, data-protection-compliant evaluation.dymatrix.de · read 5 Oct 2026
- Data export
- A reporting API, daily raw-data export, real-time event data stream, and remarketing feed are listed as data services.dymatrix.de · read 5 Oct 2026
- Data processing
- The product processes visitor data in real time and offers long-term data storage and daily exports of unaggregated raw tracking data.dymatrix.de · read 5 Oct 2026
- Ecommerce tracking
- Yesdymatrix.de · read 19 Sep 2026
- Event tracking
- Yesdymatrix.de · read 19 Sep 2026
- Headless analytics
- Headless Analytics provides data to third-party BI systems including Microsoft Power BI, Tableau and SAS.dymatrix.de · read 5 Oct 2026
- Integrations
- The page names Shopware and Shopify shop-system interfaces, plus integrations with CRM and marketing automation tools.dymatrix.de · read 5 Oct 2026
- Privacy and hosting
- The vendor says the product is GDPR-compliant, hosted in Germany, TÜV-certified for data protection, and designed to provide data sovereignty.dymatrix.de · read 5 Oct 2026
- Purpose
- DYMATRIX Web Analytics analyzes visitor behavior on websites, online shops, and apps using cookieless and server-side tracking.dymatrix.de · read 5 Oct 2026
- Real-time data
- The product processes data in real time and supports long-term data storage and raw-data analysis.dymatrix.de · read 5 Oct 2026
