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CallRoot

Palo Alto, CA, United States

On the record

Automated workflows
Call workflows can trigger SMS, email, or webhooks based on call status, including SMS replies to missed calls.callroot.com · read 11 Oct 2026
Call analytics
It tracks and records calls from offline, search, and digital marketing campaigns, with analytics and downloadable reports.callroot.com · read 11 Oct 2026
Call handling
The site lists interactive voice response, call recording, and call whispering among its features.callroot.com · read 11 Oct 2026
Call tracking
CallRoot says it can measure and record calls from offline, search, and digital marketing campaigns, with call analytics and downloadable reports.callroot.com · read 11 Oct 2026
Call workflows
Workflows can trigger SMS, email, or webhooks based on call status, including automatic SMS replies after missed calls.callroot.com · read 11 Oct 2026
Company address
The homepage lists 3260 Hillview Avenue, Palo Alto, CA 94304.callroot.com · read 11 Oct 2026
CRM integration details
The integrations page says CallRoot can create leads or contacts and log call activity in Pipedrive, HubSpot, and Salesforce.callroot.com · read 11 Oct 2026
Data hosting
The GDPR page states that the service is hosted in the United States or Germany.callroot.com · read 11 Oct 2026
Data retention
The GDPR page says closed account contents are deleted within six months, backups are kept for 12 months, and legal transaction information for 10 years.callroot.com · read 11 Oct 2026
Dynamic number insertion
Its website script assigns visitors tracking phone numbers based on their source and preserves the original source on return visits.callroot.com · read 11 Oct 2026
GDPR
CallRoot states that it revised its processes and documents for GDPR and that a data processing addendum is available upon request.callroot.com · read 11 Oct 2026
GDPR and data controls
CallRoot’s GDPR page describes contact deletion, call recording deletion, data export, and a data processing addendum available upon request.callroot.com · read 11 Oct 2026
Hosting
The GDPR page says the service is hosted in the United States or Germany and identifies Google Cloud as a hosting subprocessor.callroot.com · read 11 Oct 2026
Integrations
The integrations page says every account includes integrations such as Pipedrive, HubSpot, Zapier, Copper, Google Analytics, Google Ads, Facebook Ads, WordPress, Salesforce, and Intercom.callroot.com · read 11 Oct 2026
Keyword attribution
The product tracks which search keywords generate calls.callroot.com · read 11 Oct 2026
Notable limit
The privacy policy says closed account contents are deleted within six months, backups are kept for 12 months, and legal transaction information is retained for 10 years.callroot.com · read 11 Oct 2026
Phone numbers
The homepage describes local and toll-free tracking numbers for incoming calls.callroot.com · read 11 Oct 2026
Product
CallRoot describes itself as phone call tracking and analytics software for marketers and agencies.callroot.com · read 11 Oct 2026

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