BoothHQ

BoothHQ is an event operating system for trade show and conference organizers. It brings booth sales, ticketing, conference management, attendee engagement, and analytics into one platform, available on web, iOS, Android, and through an API. Organizers can build floor plans with drag-and-drop layouts, attendee and exhibitor views, print-ready exports, concurrent editing, and booth locks. Exhibitors can choose booths or sponsorships, compare space pricing, and complete transactions. The attendee planner includes suggested companies and sessions, must-see lists, chat, contact exchange, and scheduled appointments. Organizers can also embed a live floor plan on a website, including one built with WordPress, Wix, or Squarespace. BoothHQ lists more than 150 integrations, including Cvent, Eventbrite, Salesforce, HubSpot, Stripe, Square, PayPal, and Mailchimp. The Free plan is free, billed forever, for one event and up to 50 attendees. Pro is $99 a month or $990 a year. The company says it was founded in 2010.

BoothHQ combines event operations, exhibitor sales, floor planning, and attendee engagement. Check the free-plan limits and ticket and booth fees before choosing a plan.

BoothHQ suits trade show and conference organizers, including large-scale shows and teams running multiple events. Its free plan may fit a small event of up to 50 attendees.

Overview

BoothHQ brings exhibitor commerce, floor planning, conference programming, and attendee tools into one platform for trade show and conference organizers. It suits teams running complex or multi-event shows that want these workflows connected; smaller organizers should weigh the Free plan’s tight audience cap against the fees on transactions.

Founded in 2010, BoothHQ spans the commercial and operational sides of events rather than focusing only on registration or floor maps. Its breadth is a clear advantage for organizers coordinating exhibitor sales with attendee engagement, though the Free plan omits several of the features that distinguish the product.

Key features

The floor-plan builder supports drag-and-drop layouts, attendee and exhibitor views, print-ready exports, concurrent editing, and booth locks. That combination is useful when several organizers manage space together: locks help control conflicting edits, while separate views and exports make the plan usable for different audiences. Organizers can also embed a live floor plan on their website through an iframe, including on WordPress, Wix, or Squarespace sites.

Exhibitors can select booths or sponsorships, compare prices for available space, and complete transactions in BoothHQ. Application forms, booth assignment, payment collection, deliverable tracking, and exhibitor messaging round out the workflow. Platform fees are 2% + 50¢ on tickets and 1% capped at $50 on booths and sponsorships, so organizers should include those charges in their event economics.

Conference management covers calls for proposals and sessions. For attendees, an event planner suggests companies and sessions with AI, builds personalized must-see lists, and supports real-time chat, contact exchange, and scheduled appointments. Those tools make BoothHQ relevant to events where programming and networking matter alongside exhibits. My Show Planner can extend the experience through a branded iOS and Android app.

The integrations page names more than 150 connections, including Cvent, Eventbrite, Salesforce, HubSpot, Stripe, Square, PayPal, and Mailchimp. That breadth may help teams connect event operations with payment, marketing, or customer systems they already use. The platform supports Android, iOS, web, and API access, although SSO and API access are Enterprise features. BoothHQ’s pricing page lists SSO for Enterprise; the maker’s pages do not state security certifications or compliance standards.

Pricing

The Free plan costs nothing, billed forever. It covers one event, up to 50 attendees, online ticket sales through the organizer’s own Stripe account, an exhibitor directory, basic reporting, and email support. It is a sensible starting point for a small event, but it excludes the floor-plan builder, conference management, and sponsorship sales that shape the platform’s fuller offering. The 50-person limit also makes it unsuitable for larger audiences.

Pro costs $99 a month, billed $99 per month, or $990 per year, with two months free. It allows unlimited events and up to 2,500 attendees per event, and adds the floor-plan builder, conference management with calls for proposals and sessions, sponsorship sales, advanced reporting and analytics, custom branding, and standard support. This is the practical tier for organizers who need those capabilities but can work within the attendee cap. Ticket, booth, and sponsorship fees still matter when estimating costs.

Enterprise has custom pricing. It includes everything in Pro, unlimited attendees, multiple team members and organizers, SSO and API access, white-labeling or a custom domain, custom integrations, invoice or PO billing, and a dedicated success manager with an SLA. It is the appropriate tier for large-scale shows or multi-event operators that need those access, branding, and support provisions; teams without those requirements may find Pro sufficient.

Platforms

BoothHQ supports Android, iOS, web, and API. The branded My Show Planner app is available as an extension for iOS and Android, while Enterprise adds SSO and API access.

Who it's for

BoothHQ is best for trade show and conference organizers who need to coordinate exhibitor sales, booth assignments, programming, and attendee engagement in one system. Its Pro tier fits teams managing multiple events or audiences up to 2,500 per event; Enterprise is aimed at operators needing unlimited attendees, multiple organizers, or custom integrations. A small single-event organizer can start on Free if 50 attendees and a basic directory and reporting are enough.

It is less compelling for organizers who only need a small registration tool or who cannot justify paid-plan costs and transaction fees for the broader workflow.

Pros and cons

• Pro: Exhibitor transactions, booth planning, conference programming, and attendee engagement sit together, reducing the need to split these core event workflows across separate tools.
• Pro: The floor-plan builder combines collaborative editing, booth locks, audience-specific views, print exports, and a website embed.
• Pro: More than 150 integrations include widely used event, payment, CRM, and marketing services such as Eventbrite, Stripe, Salesforce, and Mailchimp.
• Con: Free is capped at one event and 50 attendees and lacks the floor-plan builder and conference management, limiting its usefulness for larger or program-heavy events.
• Con: Pro caps attendance at 2,500 per event, so organizers exceeding that threshold need Enterprise pricing.
• Con: Ticket and booth or sponsorship fees add variable costs on top of the plan price.

Alternatives

Exhibitor Management Software is a broader category to explore if you want to compare exhibitor-focused tools. Zoho Backstage is worth considering when its free tier’s 100 attendees per event, 300 RSVP invites, three sessions, three speakers, and one event day better fit a smaller program. Choose ExpoMap if a free event with up to 49 exhibitors and 250 visitors, a floor plan, registration, and exhibitor portal is a closer match.

Marketspread may suit vendors and exhibitors seeking free standard profiles, product publishing, and event applications. WebMobi Trade Show Management is another freemium option for readers comparing event-management tools. xh is an open-source command-line HTTP client rather than an event platform.

A2Z Events is another paid event-platform option. Cvent may be preferable if you want to license only the solutions you need and try its registration product for free. eShow is another paid option for event organizers.

Verdict

BoothHQ is a strong choice for organizers who need exhibitor sales, floor plans, conference operations, and attendee engagement working together. Its Pro plan offers the clearest fit for teams running multiple events with up to 2,500 attendees per event. Choose it for that joined-up workflow, but look elsewhere if the Free plan’s 50-person ceiling is too low and the paid plan plus transaction fees do not fit your budget.