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Bombora
What it is
Bombora provides B2B intent data, identity resolution and enrichment, digital audiences, campaign measurement, and analytics. Its data is intended to flow into customers’ existing CRM, marketing automation, and advertising technology systems. Customers include brands, agencies, and publishers, and Bombora says its solutions focus exclusively on B2B data. Company Surge uses business research activity to help sales and marketing teams identify accounts that may be in-market and shape outreach around the buyer journey. Bombora says it compares recent activity with a historical baseline across more than 25,300 topics. Its Data Co-op tracks topics and B2B domains, while Visitor Insights identifies anonymous website visitors and enriches profiles with attributes such as role, seniority, interests, and intent. Audience options include custom, account-based, intent-based, and retargeting audiences, plus more than 740 predefined audiences. B2beacon measures campaign reach and engagement at account and buying-group levels. The Insights suite visualizes intent, website traffic, buying-group activity, and campaign performance. The company describes its data collection as consent-driven and says its solutions meet GDPR and CCPA standards.
For and against
For
- Focuses exclusively on B2B data solutions
- Provides intent, identity, audience, and measurement data
- Offers more than 740 predefined audiences
- Visitor Insights enriches anonymous visitor profiles
- APIs include intent, audience, and webhook endpoints
Against
- Solutions focus exclusively on B2B data
- Data is delivered into existing customer technology stacks
The verdict
Bombora combines B2B intent, audience, visitor, and campaign data for use in existing business technology systems. Prospective customers should ask about pricing and confirm which data solutions fit their needs.
Who it suits
Bombora is aimed at brands, agencies, and publishers working with B2B data. Its tools may suit sales and marketing teams seeking intent signals, audience activation, visitor insights, or campaign measurement.
Plans and prices
Bombora data solutions
Pricing not listed on the public page; speak to an expert
Read 8 Oct 2026 · bombora.com
On the record
- Activation platforms
- Digital audiences can be activated on platforms including DV360, The Trade Desk, Amazon DSP, Yahoo DSP, StackAdapt, Reddit, and LinkedIn.bombora.com · read 8 Oct 2026
- API
- Bombora's developer portal lists Account List, Authentication, Digital Audience, Intent, Reference, and Webhooks APIs.developer.bombora.com · read 8 Oct 2026
- API access
- Yesbombora.com · read 21 Sep 2026
- Audience features
- Bombora offers custom audiences, 740+ off-the-shelf audiences, account-based audiences, intent-based audiences, and retargeting audiences.bombora.com · read 8 Oct 2026
- Campaign measurement
- B2beacon measures campaign reach and engagement at account and buying-group levels and reports match rates above 90%.bombora.com · read 8 Oct 2026
- Company Surge
- Company Surge uses B2B research activity to help sales and marketing teams identify accounts that may be in-market and tailor outreach to the buyer journey.bombora.com · read 8 Oct 2026
- Data Co-op
- Bombora says its Data Co-op includes thousands of media destinations and tracks tens of thousands of topics and millions of B2B domains.bombora.com · read 8 Oct 2026
- Data delivery model
- Bombora describes itself as a data company rather than a platform and says its data flows into customers’ existing CRM, marketing automation, and advertising technology stacks.bombora.com · read 8 Oct 2026
- Digital audiences
- Bombora offers custom audiences, more than 740 predefined audiences, account-based audiences, and intent-based audiences for activation across channels and platforms.bombora.com · read 8 Oct 2026
- Identity resolution
- Visitor Insights identifies anonymous site visitors and enriches profiles with attributes such as seniority, role, B2B interests, and intent.bombora.com · read 8 Oct 2026
- Insights suite
- The Insights suite visualizes intent, website traffic, buying-group activity, and campaign performance to inform go-to-market decisions.bombora.com · read 8 Oct 2026
- Integrations
- Bombora says Company Surge data can be delivered to a customer data lake or CDP through a flat file or API, and its partner ecosystem includes more than one hundred integrations and partnerships.bombora.com · read 8 Oct 2026
- Intent data
- Company Surge identifies in-market accounts using B2B research activity and supports sales, marketing, advertising, and account prioritization.bombora.com · read 8 Oct 2026
- Intent methodology
- Bombora says Company Surge uses machine learning and natural language processing to compare the latest three weeks of activity with a 12-week historical baseline across more than 25,300 topics.bombora.com · read 8 Oct 2026
- Intent scale
- Bombora says its Data Co-op tracks more than 25,300 intent topics and millions of B2B domains, with 86% of Co-op data shared exclusively with Bombora to derive intent.bombora.com · read 8 Oct 2026
- Measurement limits
- B2beacon is available campaign by campaign, without subscriptions, long-term commitments, or lengthy implementation.bombora.com · read 8 Oct 2026
- Pricing
- The pricing page URL redirects to the Data Co-op page, which does not state product prices.bombora.com · read 8 Oct 2026
- Privacy
- Bombora describes its data collection as privacy-first and consent-driven, and says its solutions meet standards including GDPR and CCPA.bombora.com · read 8 Oct 2026
