Boldin
Mill Valley, California, United States
What it is
Boldin is a financial planning platform for people who want to build a plan around their finances, values, goals, and priorities. Its Planner covers household income and expenses, Social Security, benefits, taxes, real estate, and other financial matters. Users can model what-if scenarios, review projections, and stress-test plans with Monte Carlo analysis. Account connections use Plaid, MX, and Mastercard (Finicity), but Boldin says linked-account modeling does not capture cost basis, allocations, or transactions; those details must be entered manually for an accurate plan. The free Basic plan includes 100+ inputs, two interactive explorers, 10+ charts, and up to five Boldin AI questions per day. PlannerPlus is $144/yr after a 14-day free trial and adds account linking, tax projections, multiple scenarios, and more. A $3,200 flat-fee Boldin Advisors plan is also listed. Boldin offers classes, coaching, chat support, a community, financial education, and access to CFP® professionals. It is available on Android, iOS, and web.
For and against
For
- Covers income, expenses, benefits, taxes, and real estate.
- Supports what-if scenarios and Monte Carlo stress tests.
- Basic includes 100+ inputs and 10+ charts.
- Offers classes, coaching, chat, and CFP® access.
- Available on Android, iOS, and web.
Against
- Linked accounts omit cost basis, allocations, and transactions.
- Trial includes technical help, but not coaching or setup guidance.
- Boldin AI may misunderstand questions; its answers are hypothetical.
The verdict
Boldin combines broad household planning with scenario analysis and several support options. Users who connect accounts should be prepared to enter some financial details themselves, and AI answers are not professional financial, tax, or legal advice.
Who it suits
Boldin suits individuals planning household finances, including people who want to compare scenarios or project income, savings, withdrawals, and taxes. Its support options may also suit users seeking classes, coaching, or access to CFP® professionals.
Plans and prices
Basic
Personalized plan · what-if scenarios · limited Boldin AI
Read 15 Oct 2026 · help.boldin.com
PlannerPlus
Unlimited Boldin AI · advanced scenario modeling · Roth conversion explorer · Monte Carlo
Read 15 Oct 2026 · help.boldin.com
Boldin Advisors
CFP professional retirement-plan checkup · written action plan · portfolio analysis · withdrawal and Roth-conversion recommendations
Read 15 Oct 2026 · boldin.com
On the record
- Account aggregation
- Account linking uses Plaid, MX and Mastercard Finicity to keep balances updated.help.boldin.com · read 15 Oct 2026
- Account linking
- Boldin's account-linking flow uses Plaid, MX, and Mastercard (Finicity) to connect financial accounts and keep balances up to date.help.boldin.com · read 30 Sep 2026
- Account-linking limitation
- Boldin says linked data does not yet capture cost basis, allocations or transactions, so users must enter those details themselves.help.boldin.com · read 15 Oct 2026
- AI assistant
- Boldin AI answers questions using the user’s plan data and can run projections through Boldin’s financial engine.boldin.com · read 15 Oct 2026
- AI limitation
- Boldin AI's answers are based on plan data and may misunderstand questions; the company says outputs are hypothetical and not a substitute for professional financial, tax, or legal advice.help.boldin.com · read 30 Sep 2026
- API widgets
- Boldin says more than five million people use its API widgets and branded planning solutions.boldin.com · read 15 Oct 2026
- App-store warning
- The Google Play listing named “Boldin: Retirement Planner” explicitly says it is an independent app and is not affiliated with or endorsed by Boldin.play.google.com · read 15 Oct 2026
- Company facts
- LinkedIn lists Boldin as privately held, founded in 2015, headquartered in Mill Valley, California, with 51–200 employees.linkedin.com · read 15 Oct 2026
- Company legal name
- Boldin’s terms and privacy policy identify the owner as NewRetirement, Inc. doing business as Boldin.boldin.com · read 15 Oct 2026
- Compliance
- Boldin states that it follows SOC 2 Type 1 and Type 2 controls, is TrustArc certified, GDPR compliant and aligned with CCPA.boldin.com · read 15 Oct 2026
- Documentation
- The help center contains collections for scenarios, assets, real estate, expenses, income, Social Security, debts, money flows and insights.help.boldin.com · read 15 Oct 2026
- Funding
- Crunchbase lists Boldin as an active private company with a seed round involving Fin Capital, while withholding the funding amount behind its paid data.crunchbase.com · read 15 Oct 2026
- Licence
- The terms describe the software as proprietary and grant only a personal, non-transferable, non-exclusive licence while prohibiting copying, modification and reverse engineering.boldin.com · read 15 Oct 2026
- Limit: advisor expectations
- A Reddit reviewer said the paid checkup was closer to a review of an existing plan than the iterative planning engagement they expected.reddit.com · read 15 Oct 2026
- Limit: AI accuracy
- A Reddit user reported Boldin AI incorrectly describing planned spending and inherited-IRA RMD amounts, creating concern about acting on unverified answers.reddit.com · read 15 Oct 2026
- Limit: modeling quirks
- A Reddit report said certain long-term-care and home-equity selections could make the projected plan look overly optimistic unless configured carefully.reddit.com · read 15 Oct 2026
- Limit: subscription value
- A Reddit user questioned paying annually because they expected to adjust the planner only a few times each year.reddit.com · read 15 Oct 2026
- Linked account limits
- Boldin says its account modeling does not yet capture cost basis, allocations, or transactions, which users must enter themselves for an accurate plan.help.boldin.com · read 30 Sep 2026
The review
Boldin is a household financial-planning platform for people who want to connect retirement choices with taxes, benefits, property, and other parts of their financial picture. Its strongest case is for planners who want to compare scenarios rather than rely on a single forecast; the tradeoff is that linked accounts do not fill in every detail needed for an accurate plan.
Overview
Boldin’s Planner brings income, expenses, Social Security, benefits, taxes, real estate, and other household finances into one plan. It supports income and savings-growth projections, withdrawal planning, detailed tax modeling, and Social Security modeling. That breadth makes it more useful for examining how decisions interact than for tracking a single budget or account.
Users can adjust assumptions, compare what-if scenarios, and stress-test projections with Monte Carlo analysis. These tools help reveal how a plan may fare under different conditions, but their usefulness depends on the accuracy of the inputs.
Key features
Planning and account linking
PlannerPlus links financial accounts through Plaid, MX, and Mastercard (Finicity) to keep balances up to date. Synchronization is read-only, so the connected accounts provide a current snapshot rather than transaction-level modeling. Boldin says its account modeling does not capture cost basis, allocations, or transactions; users need to enter those themselves for an accurate plan. That is a meaningful manual step for anyone whose investment or cash-flow picture depends on those details.
Scenario tools and AI
Multiple scenarios and Monte Carlo analysis are included with PlannerPlus, giving users ways to compare assumptions and stress-test a plan. Boldin AI can answer questions based on plan data, but the company cautions that it may misunderstand questions and that its hypothetical outputs are not financial, tax, or legal advice. Treat it as an aid to exploring a plan, not a substitute for professional guidance.
Privacy and support
Boldin says browser-to-server communication uses 256-bit encryption and employees cannot access account credentials. It says it adheres to SOC 2 Type 1 and 2 controls, is TrustArc certified and GDPR compliant, and adheres to CCPA regulations. It also says it does not sell user data, require a Social Security number, real name, or account numbers, or store purchase card numbers.
Support options include classes, one-to-one coaching, chat, a community, financial education, and access to CFP® professionals. The 14-day trial has a narrower safety net: technical help is available, but coaching and step-by-step plan setup help are not.
Pricing
Boldin uses a freemium model. Basic is free and includes 100+ inputs, two interactive explorers, 10+ charts, and up to five Boldin AI questions per day. It offers room to build a plan and inspect results, but omits account linking, multiple scenarios, Monte Carlo analysis, and the other PlannerPlus tools that matter most for deeper comparisons.
PlannerPlus costs $144 /yr, billed annually after a 14 day free trial. It includes 250+ inputs, account linking, a Roth conversion explorer, tax projections, multiple scenarios, and Monte Carlo analysis, plus unlimited conversations with up to 200 questions per conversation. This is the better fit for individuals who want detailed planning and scenario analysis; the annual renewal makes it a more substantial commitment than Basic, and trial users should not expect coaching or guided setup.
Boldin Advisors costs a $3,200 flat fee. It includes a comprehensive retirement plan checkup, written action plan, portfolio analysis, withdrawal strategies, Roth conversion recommendations, cash flow planning, and stress testing. It suits someone seeking a defined advisory deliverable rather than a self-directed planning subscription.
Platforms
Boldin supports Android, iOS, and web. It lists supported browsers and operating systems for Windows, Mac, iOS, and Android devices.
Who it's for
Boldin is a good match for individuals who want to bring retirement planning, taxes, Social Security, and household finances into one set of projections, then test how alternate assumptions affect the result. It is less suited to people who want account connections alone to produce a complete investment model, since cost basis, allocations, and transactions require manual entry. Boldin also serves through business partners, including Nationwide and MarketWatch.
Pros and cons
- Pros: Broad household scope combines income, expenses, taxes, benefits, Social Security, and real estate in one planning workflow.
- Pros: PlannerPlus adds multiple scenarios and Monte Carlo stress testing for users who want to compare outcomes rather than settle for one projection.
- Pros: Free Basic has 100+ inputs and 10+ charts, providing meaningful planning tools without a subscription.
- Cons: Linked balances do not capture cost basis, allocations, or transactions, leaving users to supply important investment details themselves.
- Cons: Basic limits AI to five questions per day and lacks account linking, multiple scenarios, and Monte Carlo analysis.
- Cons: Trial support excludes coaching and step-by-step setup, reducing the help available during the period when a new user may be building a plan.
Alternatives
For a wider set of retirement-planning options, browse Retirement Planning Software; for broader financial-planning tools, see Financial Planning Software.
Choose ProjectionLab if you want a free plan with forecasting, flexible modeling, Monte Carlo simulations, and historical backtesting. Choose MaxiFi if you prefer a paid planning product with a 14-day trial and a detailed lifetime plan that compares three alternate scenarios. Retirement Budget Calculator is an option for someone whose priority is retirement budgeting and asset tracking, with a free lifetime plan and a $9.95 per month premium plan.
driftcurve, FI Calc, Fidelity Planning & Guidance Center, Flexible Retirement Planner, and Retireator are also alternatives for readers comparing retirement-planning tools.
Verdict
Choose Boldin if you want a broad household plan with tax and Social Security modeling, scenario comparisons, and stress tests in one platform. Its main advantage is the range of decisions it can bring into the same projection; its main drawback is that account linking still leaves users responsible for entering key investment details. Start with Basic if its limits suit your planning, or move to PlannerPlus when account linking and full scenario analysis justify the annual subscription.