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BeMyEye

London, United Kingdom

What it is

BeMyEye provides retail execution tools that turn store and shelf observations into data for brands and field teams. Its Compass app guides field representatives through store audits, presents store data and recommendations, and supplies shelf KPIs. Compass Cloud adds image recognition to an existing SFA system and returns structured data from shelf photos in real time. BeMyEye says the recognition produces shelf KPIs and recommended fixes with 95%+ accuracy, and can identify products, facings, pricing, and compliance while adapting to new SKUs, layouts, and packaging without custom training. Retail Execution Cockpit offers KPI trends, customizable dashboards, photo reports, and views from country level down to stores and SKUs. Brands can supplement their own field teams with an on-demand auditor community of over 3 million people. Integrations include APIs and connections to analytics or BI, SFA, and trade promotion management systems. The listed platforms are Android, iOS, web, and API. BeMyEye was founded in 2011 and is headquartered in London. General pricing starts at €500/mo.

For and against

For

  • Compass app provides store audit guidance and shelf KPIs
  • Image recognition returns structured data in real time
  • Dashboards include KPI trends and photo reports
  • Auditor community has over 3 million people
  • Supports APIs and analytics, SFA, and trade systems

Against

  • No free plan
  • General pricing starts at €500/mo

The verdict

BeMyEye combines field audit guidance, image recognition, analytics, and access to an on-demand auditor community. Its general pricing starts at €500/mo, while Compass Cloud directs prospective customers to sales without listing a price.

Who it suits

It is aimed at brands, distributors, field marketing agencies, sales teams, and retail operations teams that need store-level observations and analytics. Compass Cloud is relevant to teams looking to add image recognition to an existing SFA system.

Plans and prices

BeMyEye Compass Cloud

Priced on request

Talk to Sales; image-recognition API for existing SFA tools

Every plan, in full

On the record

Commercial availability
The product page directs prospective Compass Cloud customers to talk to sales and does not state a price there.bemyeye.com · read 3 Oct 2026
Company history
BeMyEye’s company history begins in 2011 with its founder’s idea to crowdsource information about olive oil product displays in US stores.content.bemyeye.com · read 3 Oct 2026
Compass app
Compass guides field reps through store audits, shows store data and recommendations, and provides shelf KPIs in seconds.content.bemyeye.com · read 3 Oct 2026
Compass Cloud
Compass Cloud integrates image recognition into an existing SFA and returns structured retail data from shelf photos in real time.bemyeye.com · read 3 Oct 2026
Crowdsourcing
BeMyEye says its on-demand auditor community has over 3 million people and can be used alongside a client’s own field force.bemyeye.com · read 3 Oct 2026
Image recognition
The features page says its real-time image recognition produces shelf KPIs and recommended fixes with 95%+ accuracy.content.bemyeye.com · read 3 Oct 2026
Integrations
BeMyEye describes inbound and outbound API integrations and connections with analytics or BI, SFA, and trade promotion management systems.content.bemyeye.com · read 3 Oct 2026
Purpose
BeMyEye provides retail execution tools that turn store and shelf observations into data and insights for brands and field teams.bemyeye.com · read 3 Oct 2026
Recognition capabilities
Compass Cloud says it can recognize products, facings, pricing, and compliance, and adapt to new SKUs, layouts, and packaging without custom training.bemyeye.com · read 3 Oct 2026
Retail analytics
Retail Execution Cockpit offers KPI trends, customizable dashboards, photo reports, and drill-down views from country to store and SKU.content.bemyeye.com · read 3 Oct 2026
Security and privacy
The website privacy policy identifies BeMyEye Holdings Ltd. as data controller and says it adopts security measures to prevent unauthorized access, disclosure, modification, or destruction of data.bemyeye.com · read 3 Oct 2026
Support
The Compass Cloud product page advertises fast onboarding and expert support.bemyeye.com · read 3 Oct 2026
Supported development platforms
The Compass Cloud page says its API works with iOS, Android, Flutter, and React Native and offers GitHub starter projects.bemyeye.com · read 3 Oct 2026
Target customers
The site describes use by sales teams, field marketing agencies, brands, distributors, and retail operations teams.bemyeye.com · read 3 Oct 2026

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