Apphud

Apphud provides subscription infrastructure and analytics for in-app purchases on iOS and Android. Its SDKs support iOS, Android, React Native, Flutter, and Unity, and the service is available through web and API platforms. Teams can manage in-app purchases and auto-renewable subscriptions without server code. The dashboard reports MRR, retention, churn, ARPU, trial conversions, proceeds, and refunds. A/B experiments let teams compare in-app purchases and paywalls. Apphud says it validates App Store and Google Play receipts without server code to help prevent fraudulent transactions. Integrations include services such as AppsFlyer, Adjust, Firebase, Amplitude, Mixpanel, OneSignal, Meta, and TikTok, as well as custom webhooks and APIs. Apphud Rules can offer discounts to retain or win back subscribers, but the feature is labeled iOS only. The free plan includes one seat and $10,000 MTR; after its MTR grace period, renewals stop being tracked and dashboard access is unavailable. Pro costs $49 a month and includes five seats and online chat support.

Apphud combines subscription handling, analytics, and experiments for mobile apps. The free plan has a one-seat limit and a defined MTR grace-period restriction; paid plans add seats and support options.

Apphud suits teams managing mobile app purchases and subscriptions that want subscription metrics and purchase experiments. Its SDKs cover iOS, Android, React Native, Flutter, and Unity.

Apphud is subscription infrastructure for mobile teams that want purchase handling, revenue analytics, and paywall experiments in one service. It is best suited to apps earning from in-app purchases and auto-renewing subscriptions, rather than publishers focused on advertising. Its strongest case is reducing server-side purchase work; the free plan’s one-seat cap and MTR grace-period restriction make its limits important to understand before relying on it.

Overview

Apphud supports purchases and auto-renewable subscriptions without requiring teams to write server code for that handling. Its SDKs cover iOS, Android, React Native, Flutter, and Unity, giving teams several ways to integrate it into mobile apps. Apphud says it validates App Store and Google Play receipts to help prevent fraudulent transactions. For subscription-led products, that pairing of purchase infrastructure and reporting can spare a team from assembling those functions separately.

Key features

Subscription analytics and experiments

The dashboard reports MRR, retention, churn, ARPU, trial conversions, proceeds, and refunds. That range helps teams track both recurring revenue and points where subscribers leave or trials convert. A/B experiments cover in-app purchases and paywalls, which gives teams a way to compare purchase and presentation options alongside those metrics.

Integrations and subscriber rules

Apphud names analytics and attribution services including Amplitude, Mixpanel, AppsFlyer, Adjust, and Branch, as well as messaging and notification connections such as OneSignal. It also describes custom webhooks and APIs, with examples including Slack and Stripe. Apphud Rules can offer discounts to retain or win back subscribers, but Rules are iOS-only; teams with Android apps should not assume that retention tool applies across both platforms.

Compliance

Apphud’s development page lists GDPR/CCPA compliance, a relevant consideration for teams assessing a subscription service that handles purchase data.

Pricing

Apphud is freemium, with paid plans starting at $49 a month. The main dividing lines are tracked monthly revenue (MTR), seats, and support; the entry plan has a $5,000 MTR inclusion and five seats, while the free tier includes $10,000 MTR but only one seat. Because the MTR figures and grace-period terms affect whether renewals continue to be tracked, teams should account for them when choosing a plan.

Pro and Expert list $5,000 MTR included and are free until $1,000 MTR; that distinction matters when estimating how plan charges relate to revenue. Free has the higher stated MTR inclusion, but it is not a substitute for a paid team plan: it has one seat, and its grace-period restriction can leave renewals untracked and dashboard access unavailable.

Platforms

Apphud supports iOS and Android, with SDKs also available for React Native, Flutter, and Unity. The directory’s platform categories additionally include API and web. Rules are specifically limited to iOS, so that feature does not extend to an Android implementation.

Who it's for

Apphud makes the most sense for mobile teams whose business depends on in-app purchases or subscriptions and that want purchase handling, subscription metrics, and paywall tests together. Cross-platform teams can use its SDKs across native and framework-based projects, though they should account for the iOS-only Rules feature. A solo developer can start on Free, but a growing team will likely need a paid plan for additional seats and a less restrictive support arrangement. Publishers primarily seeking ad mediation should compare services built around advertising instead.

Pros and cons

• Pros: Purchase handling does not require server code, and receipt validation covers both the App Store and Google Play.
• Pros: Analytics span revenue, retention, churn, trials, proceeds, and refunds, while A/B experiments cover purchases and paywalls.
• Pros: SDK support for iOS, Android, React Native, Flutter, and Unity accommodates several mobile development approaches.
• Cons: Free includes only one seat, and after its MTR grace period renewals stop being tracked and dashboard access is unavailable.
• Cons: Rules are iOS-only, limiting that discount-based retention and win-back feature for Android apps.
• Cons: Pro and Expert list five and ten seats respectively, so larger teams need Enterprise for unlimited seats.

Alternatives

For teams comparing adjacent mobile monetization tools, see Game Monetization Software.

• Google Ad Manager App Mediation is a freemium Android, iOS, and web option for publishers who want mediation across up to 50 networks in a serving chain; it requires a linked Ad Exchange for mobile apps account set as default for dynamic.
• Google Play Billing is a free Android and API option for digital-item one-time purchases and subscriptions, suited to teams looking for that narrower billing scope.
• Adapty is free while monthly revenue stays under $5K, then charges 1% of monthly revenue above that threshold; it may suit teams that prefer a revenue-linked price structure.
• AppLovin MAX is free for publishers, with bidding networks paying AppLovin a fee on generated ad revenue; it is a distinct option for ad mediation.
• CAS.AI Mediation is free to set up and takes a cut from earnings; its no-loss A/B test applies to apps with 5,000+ daily active users.
• DT FairBid is provided free, with publishers collecting payments directly from mediated ad networks.
• Google AdMob is a free Android, iOS, API, and web option whose earnings depend on advertiser demand and ad performance, with a USD 100 payment threshold.
• PlayFab is a freemium alternative across mobile and other platforms; consider it if its game-development focus fits your needs.

Verdict

Choose Apphud if your mobile app relies on subscriptions or in-app purchases and you want purchase handling, detailed subscription reporting, and paywall experiments without building server code for purchase handling. Its breadth across mobile SDKs and its analytics make a persuasive package for subscription-led teams. Look elsewhere if ad mediation is your priority, if you need Rules on Android, or if the free tier’s one-seat cap and MTR grace-period restriction do not fit your operating needs.