Adapty

Adapty is a subscription revenue platform for apps, bringing purchase infrastructure, paywalls, analytics, experiments, and user acquisition tools together. Its SDK and backend validate purchases, synchronize subscription access across platforms, and stream normalized revenue events. Teams can build paywalls and onboarding flows in a browser editor and publish them without app updates; the builder includes drag-and-drop editing, templates, localization, and AI agent support. A/B tests can compare pricing, paywalls, and flows using custom traffic splits and unlimited variants, with early winner predictions. Revenue analytics cover MRR, churn, ARPU, conversion, funnels, cohort analysis, and predictive LTV. Integrations forward subscription events to analytics, attribution, and advertising services. SDKs are listed for iOS, Android, React Native, Flutter, FlutterFlow, Kotlin Multiplatform, Capacitor, and Unity, alongside a Web API. Web payments can use Stripe, Paddle, or a custom setup. Pro is free while monthly earnings are under $5K, then costs 1% of monthly revenue after passing that threshold. Enterprise pricing is custom.

Adapty combines subscription operations with paywall creation, testing, and revenue analytics. Pro has no charge below the stated earnings threshold, while revenue above it is subject to a 1% fee.

Adapty suits app developers, product teams, marketers, and app owners managing subscriptions and testing paywalls. Its listed SDKs and Web API cover a range of app development platforms.

Adapty is a subscription revenue platform for mobile and web apps, combining purchase operations with paywalls, testing, analytics, and acquisition measurement. It is best suited to developers, product teams, and marketers growing subscriptions across more than one platform. The main trade-off is that Pro’s cost rises with revenue, so larger apps should weigh that percentage against enterprise terms.

Overview

Adapty’s SDK and backend validate purchases, synchronize entitlement access across platforms, and stream normalized revenue events. That foundation is paired with tools for creating offers, measuring conversion, and attributing subscribers, making Adapty a broader subscription system than a paywall-only product.

Adapty was established in 2019 and is headquartered in New York City, with a globally remote team. It positions the platform for everyone from indie developers to global publishers, including app owners, developers, product specialists, and marketers.

Key features

Subscription infrastructure and payments

Purchase validation and synchronized access reduce the operational work of supporting subscriptions on multiple app stores and web surfaces. One-click integrations can forward subscription events to analytics, attribution, and advertising services without coding. Teams can also connect through a server-side API, webhooks, or cloud data export.

For web checkout, Adapty supports Stripe, Paddle, or a custom setup. That range suits businesses with an existing payment stack, while teams that only need a single-store billing component may find the broader platform unnecessary.

Paywalls and onboarding

The browser-based builder creates paywalls and onboarding flows with drag-and-drop editing, templates, localization, and AI agent support. Published changes do not require an app update, which gives growth teams a faster way to adjust presentation and offers than release-bound design work.

Experiments and analytics

A/B testing covers pricing, paywalls, and flows. Custom traffic splits and unlimited variants support more nuanced tests than a single fixed comparison, and early winner predictions can help teams decide when to act. Revenue reporting includes revenue, MRR, churn, ARPU, conversion, funnels, cohort analysis, and predictive LTV, giving both acquisition and product teams a shared view of subscription performance.

Acquisition and SDK coverage

Adapty can attribute subscribers with MMP data or its own attribution, and Apple Ads attribution is included out of the box. SDKs are listed for iOS, Android, React Native, Flutter, FlutterFlow, Kotlin Multiplatform, Capacitor, and Unity, alongside a Web API. This is a strong fit for portfolios spanning native and cross-platform apps, though an ad-focused publisher needs a different category of tool.

Pricing

Pro

Pro costs free, billed Free while you earn under $5K per month. After monthly revenue passes $5K, the charge is 1% of monthly revenue above $5K; there are no tiers or fixed costs. The free threshold makes it approachable for new or small subscription apps, while the percentage becomes a material operating expense as revenue grows. The plan is therefore most attractive when you value the full infrastructure and optimization suite but are still below the threshold.

Enterprise

Enterprise uses custom pricing for apps at scale and business models that do not fit a template. Larger publishers should consider it when support and tailored commercial terms matter more than a self-serve price.

Platforms

Adapty supports iOS, Android, React Native, Flutter, FlutterFlow, Kotlin Multiplatform, Capacitor, Unity, API connections, and web payments through Stripe and Paddle. The combination is useful for teams maintaining several clients or adding web checkout beside mobile stores.

Who it's for

Choose Adapty if your app business depends on subscriptions and you want billing infrastructure, remote paywall changes, experimentation, revenue analysis, and attribution in one system. It can serve an indie developer starting below the free threshold as well as a global publisher coordinating product and marketing teams. It is a weaker fit for an app whose primary monetization problem is advertising mediation rather than subscription growth.

Pros and cons

• Pro: Purchase validation and synchronized access cover core subscription operations across platforms.
• Pro: Paywalls and onboarding can be changed without an app update, supporting faster conversion iteration.
• Pro: Unlimited experiment variants, custom traffic splits, and predictive LTV give growth teams substantial analytical range.
• Pro: Broad SDK coverage and no-code event integrations reduce work across varied app stacks.
• Con: Pro changes from free to a 1% revenue fee above $5K per month, making the economics less attractive at higher volume.
• Con: Enterprise pricing is custom, so larger buyers cannot budget from a published rate.

Alternatives

Apphud is the closer subscription-platform alternative for teams preferring published monthly plans: its Pro plan is $49 a month with $5,000 MTR included, free until $1,000 MTR, five seats, and online chat support; Expert is $59 a month with $5,000 MTR included. Choose it when that fixed-plan structure suits your forecasting better.

Google Play Billing is a narrower Android option for digital one-time purchases and subscriptions, and is free; pick it when you only need Google’s billing layer rather than cross-platform paywalls and analytics.

Google Ad Manager App Mediation, AppLovin MAX, CAS.AI Mediation, DT FairBid, and Google AdMob are free ad-monetization or mediation choices; select one when advertising, not subscriptions, is your priority.

PlayFab is a freemium backend option for games and multiplayer services, with a Free to Start plan before its stated player limits; choose it when game backend services are the central requirement.

Browse the Game Monetization Software list for more tools in that category.

Verdict

Adapty is a strong choice for subscription app teams that need billing infrastructure, remotely managed paywalls, serious experimentation, and revenue analytics across mobile and web. Start with Pro if your monthly revenue is below $5K and you want a broad toolkit without fixed costs. Look elsewhere if you need only Android billing, a purely advertising-focused stack, or a predictable fee that does not increase with subscription revenue.