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DT FairBid
Austin, Texas, United States
What it is
DT FairBid is a publisher monetization service for integrating, managing, and optimizing multiple mediated ad networks. Publishers configure apps, placements, and networks in DT Console, and at least one placement is required to monetize an app. For bidding networks, FairBid runs an auction for each placement across the networks added to it. Waterfall mediation instead offers a placement to networks in the order selected by the publisher. FairBid demonstrates banner, interstitial, rewarded-video, and MREC formats; integration guides cover networks including Meta Audience Network, Liftoff Monetize, and Amazon Publisher Services. The service supports Android, iOS, and Unity apps. It provides Management, Reporting, and User Level Reporting APIs, which require authentication tokens obtained with verification keys. Privacy options can disable collection and transmission of the Android advertising ID and flag users as children. Documentation also covers mediated-network support for child-directed flags, GDPR consent strings, and CCPA opt-out strings. FairBid is free; publishers collect payments directly from mediated ad networks.
For and against
For
- Supports both bidding and waterfall mediation.
- Demonstrates four ad formats.
- Offers three reporting and management APIs.
- Privacy controls include child flags and advertising ID settings.
- Free for publishers.
Against
- At least one placement is required to monetize an app.
- API access requires authentication tokens and verification keys.
- Publishers collect payments directly from mediated ad networks.
The verdict
DT FairBid gives publishers bidding and waterfall options for managing multiple ad networks. Setup requires configuring placements in DT Console, and network payments go directly to publishers.
Who it suits
It suits publishers seeking to mediate ad networks for ads on their apps or other properties. The listed app support covers Android, iOS, and Unity.
Plans and prices
DT FairBid
Provided free of charge; publisher collects payments directly from mediated ad networks
Read 3 Oct 2026 · digitalturbine.com
On the record
- Ad formats
- The FairBid sample app demonstrates banners, interstitials, rewarded videos, and MRECs.docs.digitalturbine.com · read 3 Oct 2026
- Auction model
- For bidding networks, DT conducts an auction of a placement across the bidding networks added to it.docs.digitalturbine.com · read 3 Oct 2026
- Intended users
- DT FairBid is a publisher monetization service that mediates ad networks for ads placed on the publisher’s app or other property.digitalturbine.com · read 3 Oct 2026
- Mediated network privacy
- The documentation describes mediated network support for child-directed flags, GDPR consent strings, and CCPA opt-out strings.docs.digitalturbine.com · read 3 Oct 2026
- Network integrations
- The documentation includes integration guides for mediated networks such as Meta Audience Network, Liftoff Monetize, and Amazon Publisher Services.docs.digitalturbine.com · read 3 Oct 2026
- Platform SDKs
- DT’s sample app and network testing guidance identify Android, iOS, and Unity app support.docs.digitalturbine.com · read 3 Oct 2026
- Privacy controls
- The SDK has options to disable collection and transmission of the Android advertising ID and to flag users as children.docs.digitalturbine.com · read 3 Oct 2026
- Publisher setup
- Publishers configure apps, placements, and mediated networks in DT Console, and at least one placement is required to monetize an app.docs.digitalturbine.com · read 3 Oct 2026
- Purpose
- DT FairBid lets publishers use DT’s mediation technology to integrate, manage, and optimize multiple mediated ad networks.digitalturbine.com · read 3 Oct 2026
- Reporting APIs
- DT FairBid provides Management, Reporting, and User Level Reporting APIs, which require authentication tokens obtained using verification keys.docs.digitalturbine.com · read 3 Oct 2026
- Security certifications
- Digital Turbine’s Trust Center lists ISO 27001:2022 and SOC 2 Type 2 for 2026.trust.digitalturbine.com · read 3 Oct 2026
- Support
- The Trust Center directs users with questions or bugs to Contact Support, and product security details can be requested from a Digital Turbine account representative.trust.digitalturbine.com · read 3 Oct 2026
- Waterfall mediation
- For waterfall mediation, DT offers a placement to each network in the order the publisher sets.docs.digitalturbine.com · read 3 Oct 2026