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AppLovin MAX
What it is
AppLovin MAX provides monetization tools to help mobile games earn revenue from ad impressions. It runs a real-time auction where ad networks compete and the highest bid wins. Listed formats include rewarded video, app open, interstitial, MREC, banner, and native ads. Publishers can view user-level and impression-level data through built-in reports or an API, and use A/B testing to compare networks, price points, and regional setups. Ad Review gives publishers visibility and control over ads shown to users and automatically flags problematic or competitor ads. MAX is free for publishers; bidding networks pay AppLovin a fee on generated ad revenue. Apps can be added for Android, Fire OS, or iOS, and the product lists support for development frameworks and engines including Unity, React Native, Flutter, Cordova, Adobe AIR, Unreal, Godot, and Defold. Using a mediated network requires a separate account, app and ad unit registration, and approval from that network. Where applicable, publishers must obtain user consent and pass consent flag values to AppLovin.
For and against
For
- Free for publishers.
- Supports rewarded video, banner, native, and other ad formats.
- Offers user-level and impression-level reporting.
- Built-in A/B testing compares networks and price points.
- Ad Review flags problematic or competitor ads.
Against
- Mediated networks require separate accounts and approval.
- Custom networks cannot use in-app bidding or Auto-CPM.
- Consent must be obtained where applicable.
- Bidding networks pay a fee on generated ad revenue.
The verdict
MAX combines real-time ad bidding with reporting, testing, and ad review for mobile game monetization. Publishers should account for each mediated network’s setup and approval requirements, as well as applicable consent obligations.
Who it suits
MAX is for mobile game publishers seeking to monetize ad impressions and review ad performance. It may also suit teams that want to compare network, pricing, or regional setups through A/B testing.
Plans and prices
MAX mediation
Free for publishers; bidding networks pay AppLovin a fee on generated ad revenue
Read 3 Oct 2026 · applovin.com
On the record
- Ad formats
- Supported formats listed include rewarded video, app open, interstitial, MREC, banner, and native ads.applovin.com · read 3 Oct 2026
- Ad review
- Ad Review provides visibility and control over which ads users see, and problematic or competitor ads are automatically flagged.applovin.com · read 3 Oct 2026
- Auction
- MAX runs a real-time auction in which ad networks compete and the highest bid wins.applovin.com · read 3 Oct 2026
- Custom network limitation
- Custom networks are not eligible for in-app bidding or Auto-CPM, and AppLovin says it cannot troubleshoot unsupported custom networks.support.applovin.com · read 3 Oct 2026
- Integration and QA
- AppLovin describes the SDK as lightweight and says its tools support SDK validation and pre-launch ad testing with the Mediation Debugger.applovin.com · read 3 Oct 2026
- Measurement integrations
- The product page names AppsFlyer, Adjust, Singular, Kochava, Tenjin, and Branch as MMP integrations.applovin.com · read 3 Oct 2026
- Network requirements
- Using a mediated network requires a separate network account, app and ad unit registration, and that network's approval to serve ads.support.applovin.com · read 3 Oct 2026
- Platform support
- The getting-started guide says apps can be added for Android, Fire OS, or iOS.support.applovin.com · read 3 Oct 2026
- Privacy and consent
- The Unity integration guide says publishers must obtain user consent where applicable and pass consent flag values to AppLovin.support.applovin.com · read 3 Oct 2026
- Purpose
- MAX provides monetization tools that help mobile games earn revenue from ad impressions.applovin.com · read 3 Oct 2026
- Reporting
- Publishers can access user-level and impression-level data through built-in reporting tools or an API.applovin.com · read 3 Oct 2026
- Setup time
- AppLovin says most publishers can integrate MAX in less than a day.applovin.com · read 3 Oct 2026
- Support
- The getting-started guide directs publishers to their account team or an AppLovin Support ticket when its testing tools do not resolve integration issues.support.applovin.com · read 3 Oct 2026
- Testing
- Built-in A/B testing can compare networks, price points, and regional setups.applovin.com · read 3 Oct 2026
