Amazon Personalize
iPhone + Android
in Website Personalization Software
- Recognised40% of the score20
- Phone app26% of the score100
- Documented20% of the score90
- Free plan14% of the score100
- Free plan
- Yes
- Runs on
- Android, api, iPhone, Web
Summary
Amazon Personalize is a managed machine-learning service that uses customer data to produce item recommendations and user segments. Its recommendation options include user personalization, personalized ranking, similar items, personalized search, user segmentation, Trending Now and Next Best Action. It supports both real-time recommendations and batch workflows. The user-personalization recipe can be trained on up to 3 billion interactions and 5 million unique items. Inference APIs include getRecommendations and getPersonalizedRanking, and a search-ranking plugin works with OpenSearch v2.9 and above to personalize results in real time. Listed integrations include Amazon S3, SageMaker AI Data Wrangler, AWS Amplify, CloudWatch and CloudTrail, alongside Amplitude, Braze, Optimizely and Segment. AWS says data is encrypted and models are unique to each customer account, not shared with other AWS accounts or Amazon business units. The free tier applies to the first two months of usage and has monthly allowances for data processing, interactions, training and real-time requests. Pay-as-you-go pricing has no minimum fees or upfront commitments; listed rates include $0.05/GB for v2 data ingestion, $0.002 per 1,000 interactions for v2 training and $0.15 per 1,000 v2 inference requests.
Who it is for
It suits teams seeking to generate recommendations or user segments from customer data for web and app channels. Its real-time and batch options support both immediate recommendations and bulk workflows.
What is good
- Supports real-time and batch recommendations.
- Includes multiple recommendation types.
- Provides inference APIs.
- Models are not shared across AWS accounts.
- Free tier covers the first two months.
What to know first
- Free tier is limited to the first two months.
- Pay-as-you-go rates vary by usage type.
- The user-personalization recipe has stated training limits.
Verdict
Amazon Personalize offers several recommendation approaches, real-time and batch delivery, and APIs for inference. The free tier is time-limited, and ongoing pay-as-you-go charges depend on usage.
Amazon Personalize plans and pricing
All plansCompared on website personalization software
- Free plan
- Noaws.amazon.com
- Experimentation
- Noaws.amazon.com
Facts
- What it does
- Amazon Personalize is a fully managed machine learning service that uses customer data to generate item recommendations and user segments.docs.aws.amazon.com · 1 Oct 2026
- Recommendation types
- The service supports user personalization, personalized ranking, similar items, personalized search, user segmentation, Trending Now, and Next Best Action.aws.amazon.com · 1 Oct 2026
- Real-time and batch
- Amazon Personalize supports both real-time recommendations and batch recommendations for bulk workflows.aws.amazon.com · 1 Oct 2026
- Scale limit
- The user-personalization recipe can be trained on up to 3 billion interactions and 5 million unique items.aws.amazon.com · 1 Oct 2026
- Search integration
- The Amazon Personalize Search Ranking plugin integrates with OpenSearch v2.9 and above to personalize search results in real time.aws.amazon.com · 1 Oct 2026
- AWS integrations
- Amazon Personalize integrates with Amazon SageMaker AI Data Wrangler, AWS Amplify, Amazon S3, Amazon CloudWatch, and AWS CloudTrail.docs.aws.amazon.com · 1 Oct 2026
- Third-party integrations
- AWS lists integrations or partner services including Amplitude, Braze, Optimizely, and Segment.docs.aws.amazon.com · 1 Oct 2026
- Inference APIs
- The service provides getRecommendations and getPersonalizedRanking inference APIs.aws.amazon.com · 1 Oct 2026
- Security
- Amazon Personalize encrypts data and supports AWS Identity and Access Management, CloudWatch monitoring, CloudTrail logging, and VPC endpoints through AWS PrivateLink.docs.aws.amazon.com · 1 Oct 2026
- Compliance
- Third-party auditors assess Amazon Personalize under AWS compliance programs including SOC, PCI, and HIPAA.docs.aws.amazon.com · 1 Oct 2026
- Data privacy
- Amazon Personalize models are unique to each customer account and are not shared with other AWS accounts or Amazon business units.aws.amazon.com · 1 Oct 2026
- Partner support
- AWS Personalize Partners assist with data preparation, model optimization, and end-to-end solutions, and are qualified to deliver a proof of concept in four days or less.aws.amazon.com · 1 Oct 2026
Company
- Founded
- 2019aws.amazon.com · 28 Sept 2026
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Sources
- docs.aws.amazon.com/personalize/latest/dg/what-is-personali· checked 1 Oct 2026
- aws.amazon.com/personalize/features/· checked 1 Oct 2026
- aws.amazon.com/personalize/faqs/· checked 1 Oct 2026
- docs.aws.amazon.com/personalize/latest/dg/security.html· checked 1 Oct 2026
- docs.aws.amazon.com/personalize/latest/dg/personalize-compl· checked 1 Oct 2026
- aws.amazon.com/personalize/partners/· checked 1 Oct 2026
- aws.amazon.com/personalize/· checked 28 Sept 2026
- aws.amazon.com/personalize/pricing/· checked 1 Oct 2026