Overview

Realatic brings lead import, routing, property matching and follow-up together, with email marketing also included. Web and Android access suit teams that want to manage those tasks beyond a desktop browser. Its maker, Realatic, is based in Noida, Uttar Pradesh, India, and was founded in 2025.

The combination covers several stages of handling property prospects, but the plan descriptions do not establish how the features are configured. For a wider comparison, browse Real Estate CRM Software.

Key features

Lead import, routing and property matching connect intake with directing prospects toward properties, while automated follow-up and email marketing support continued outreach. These are useful capabilities for teams seeking a joined-up lead workflow; buyers who need specific routing rules or follow-up triggers should confirm those requirements before choosing.

Business is the only plan that names a buyer portal, full automation and Full Agentic AI. That makes it the relevant tier if those additions matter, but the plan description does not explain what Full Agentic AI includes.

Pricing

Realatic has three stated tiers. Free costs 0.00 INR per free, is free forever and requires no credit card. Its allowance is 3 users, 100 leads/month and 1 project. That is a useful starting point for a small operation, but the lead and project caps may constrain teams with heavier activity or multiple developments.

Pro costs 499.00 INR per month on monthly billing and supports up to 100 users and 1,000 leads/month. It is the middle ground for teams whose free-tier quotas are too restrictive; it raises both user and lead capacity but does not name Business’s buyer portal, full automation or Full Agentic AI.

Business costs 1199.00 INR per month on monthly billing and names Full Agentic AI, a buyer portal and full automation. It is aimed at teams that need those capabilities, though no user or lead quota is stated for this tier.

The separate pricing note says paid plans start at ₹399/user/mo (annual), while the plan prices above are monthly-billing amounts. Compare the billing terms and per-user basis carefully rather than treating them as the same price. The Free tier has no stated renewal charge; no trial term is given.

Platforms

Realatic is available on web and Android. That covers browser-based work and Android mobile access, but teams that require iOS access should consider another option.

Who it's for

Realatic is a fit for small property teams that want lead intake, routing, matching and outreach in one service, especially if 3 users, 100 leads/month and 1 project are enough to start. Pro suits a larger team that needs capacity for up to 100 users and 1,000 leads/month. Business is the tier to weigh when a buyer portal and full automation are priorities. It is less compelling for teams that need iOS support or cannot choose a plan without clearer quotas for Business.

Pros and cons

Pros: The free tier has no credit-card requirement and includes 3 users, 100 leads/month and 1 project, making it a bounded way for a small team to begin.
Pros: Lead import, routing, property matching, automated follow-up and email marketing cover connected lead-handling steps.
Cons: The free plan’s 100-lead monthly and 1-project limits can be restrictive as activity grows.
Cons: Business names added capabilities but gives no stated user or lead quota, so its capacity is harder to assess against Pro.
Cons: Android is supported, but iOS is not among the stated platforms.

Alternatives

Propwise is worth considering for teams that want Android, iOS and web access and a free starting workspace with core CRM, lead management, basic pipeline and task tools, plus limited market intelligence. Its free plan also has a free trial.

LeadPixie may suit teams prioritizing a free plan for up to 10 users with no time limit, and it supports web, iOS and Android. Sell.Do is an alternative for teams seeking a custom quote based on team size, modules, AI usage and communication volumes, with a 5-user minimum.

Propertybase is a paid option with a Salesforce-powered real estate CRM and a stated Salesforce Edition price of 89.00 USD per month, from $89 per user/month. Street.co.uk is another paid option. Makanify may suit buyers seeking a paid Builder tier at 1000.00 INR per month, billed annually with GST applicable, including unlimited projects, towers and units and all 12 lead source integrations. DaeBuild is another paid option. CINC may be relevant to teams choosing among tiers sized from one user through 50+ users.

Verdict

Choose Realatic if you want a focused real estate CRM that connects lead intake and matching with follow-up, and its stated quotas fit your team. The free plan is a practical entry point and Pro adds substantial stated capacity. Look elsewhere if you need iOS, or if you need firm Business capacity limits before committing to its higher monthly tier.

	Realatic	The Salty CRM
Free plan	Yes	No
Free trial	No	No
Paid from	₹499/mo	$149/mo
Open source	No	No
Platforms	Web, Android	—
Free plan	Yes	No
Automated follow-up	Yes	Yes
Lead routing	Yes	—
Property matching	Yes	—
Mobile app	Yes	—
Email marketing	Yes	Yes
Lead import	Yes	—

Realatic vs The Salty CRM

Realatic

The Salty CRM