Overview

Reviewgrower is a review-management platform for businesses that want to solicit, track, and respond to customer feedback across online channels. It is best suited to operators who can work within its location and request limits, plus agencies seeking a branded service for clients. Its appeal is the combination of outreach, monitoring, and response tools; its fit depends on choosing a tier with enough locations, seats, and SMS capacity.

Key features

Reviewgrower monitors Google Business Profile, Yelp, Facebook, BBB, Citysearch, Foursquare, TripAdvisor, and other review sources; its feature page describes more than 80 platforms to choose from. That breadth can consolidate monitoring across channels, while Grow specifically includes 85+ external review website integrations and unlimited review profiles.

Automated campaigns use built-in review-request templates or ones a business creates. AI generates three response suggestions for each review, leaving the user to select a reply rather than handing over the final response. Sentiment analysis complements those workflows by helping teams assess feedback.

For review promotion, users can customize designs, connect social accounts, and choose how often to share reviews. A shared inbox places review requests, private feedback, and SMS replies in a customer interaction timeline. Integrations include Automate.io, Integrately, Integromat, Pabbly, Tray.io, Zapier, and webhooks. Custom branding, custom domains, white-label webhook URLs, and custom CSS support branded delivery on eligible plans, a useful foundation for agencies.

Pricing

Reviewgrower has a free plan and a free trial. The Free plan costs 0.00 USD per free and covers one location, limited email, three review profiles, 100 monthly grid rank tracker credits, one user, five monthly video reviews, and a review widget. Those caps make it an entry point for a small operation, not a roomy option for a team or multi-location business.

Lite costs 37.00 USD per month and keeps the one-location, one-user limit, with five review profiles, unlimited email requests, and 200 SMS requests. It suits a solo operator who needs more email outreach, but the profile and SMS limits constrain broader campaigns. Grow costs 77.00 USD per month and includes one location, unlimited review profiles, 2,000 SMS requests, an SMS inbox, GEO Grid Rank Tracker, priority support, and five users. It is the stronger choice for a team managing substantial outreach at a single site.

Scale costs 97.00 USD per month and raises capacity to 20 locations, 7,500 SMS requests, and 10 users; additional locations cost $10 p/m. This is the clearest fit for businesses expanding beyond one location, though its SMS quota still sets a campaign ceiling. Agency & Resellers costs 199.00 USD per month, billed monthly, with additional locations from $10 per month. The company positions Reviewgrower as a white-label platform for agencies managing client reputation services. Paid plans include a self-serve knowledge base; Grow and Scale add priority support. Custom pricing applies where no price is given.

Platforms

Reviewgrower supports web and API access. The free and lower paid plans’ one-location limits make them less suitable for operators who need to coordinate many sites; Scale is the tier explicitly built for 20 locations.

Who it's for

Choose Reviewgrower if review requests and responses need to sit alongside monitoring and promotion, or if an agency wants white-label reputation services. A single-location business can start with Free or Lite, while teams that need more profiles, users, and SMS capacity have a reason to move to Grow. Businesses with many locations should weigh Scale or Agency & Resellers against the per-location cost. Reviewgrower is a weaker fit when the one-location entry tiers or stated SMS quotas fall short.

Pros and cons

Pro: Monitoring spans major review and social sources, with more than 80 platform choices described and 85+ external review website integrations included on Grow.
Pro: Campaign automation, three AI reply suggestions, sentiment analysis, and a shared inbox cover collection and response workflows in one product.
Pro: Agency branding options and a dedicated Agency & Resellers plan support client-facing service delivery.
Con: Free, Lite, and Grow each cover only one location, so businesses with multiple sites must pay for higher-tier capacity.
Con: SMS requests are capped at 200 on Lite, 2,000 on Grow, and 7,500 on Scale, which may limit higher-volume campaigns.
Con: Lite allows one user and five profiles; teams needing more seats or profile coverage must step up to Grow.

Alternatives

For a paid web, iOS, and Android option with a stated review-management plan, compare Reputation: Rep Core costs 80.00 USD per month and includes reviews management, business listings, and SEO; Rep Core + Pulse costs 115.00 USD per month.

Broadly Reputation is another paid web, iOS, and Android choice: Standard is 79.00 USD per month for managing Google and Facebook reviews, while Pro is 89.00 USD per month. If a single location and one user are enough, Reviewshake offers a Starter plan at 29.00 USD per month with up to three sources and 250 monthly email invitations, as well as a free trial.

LocalClarity may suit a buyer looking for a free plan or per-location pricing: Professional is 16.00 USD per month when billed yearly, or $20.00/mo billed monthly, and includes 50+ local review sources. For a salon-focused choice, consider Bella. TrueReview offers a Starter plan at 29.00 USD per month billed annually ($348/year), with 250 monthly requests, one location, one campaign, three sources, and one user. GetSetReply is another paid web option.

For broader category comparisons, see Salon Reputation Management Software, Online Reputation Management Software, and Review Management Software.

Verdict

Reviewgrower is a strong match for single-location businesses and agencies that want review collection and response tools with broad monitoring and branding options. Its main reason to choose it is the breadth of workflows under one roof; its main reason to look elsewhere is the tight location and SMS capacity on lower tiers, which can make growth require a sizable plan jump.

	Ovatio	Reviewgrower
Free plan	No	Yes
Free trial	No	Yes
Paid from	$149/mo	$30.83/mo
Open source	No	No
Platforms	Web	api, Web
Free plan	No	Yes
Paid from	$149/mo	$37/mo
Review sources	Google	—
Request channels	sms	—
Location limit	1 locations	1 locations
AI response assistance	Yes	—

Ovatio vs Reviewgrower

Ovatio

Reviewgrower