Motiv vs Open Attribution
| Motiv | Open Attribution | |
|---|---|---|
| Free plan | No | No |
| Free trial | No | No |
| Paid from | — | — |
| Open source | No | No |
| Platforms | Web | iOS, Android |
| Free plan | No | Yes |
| Multi-touch attribution | Yes | Yes |
| Attribution models | custom | custom |
| Offline data attribution | Yes | — |
| Revenue attribution | Yes | Yes |
| Data retention | annual | — |
Both are listed in Best Marketing Attribution Software. On Samsung Mobile US Press, Open Attribution scores higher on our published basis.