Overview

LinkBoss is a web-based internal-linking service for SEO, pairing article and anchor-text suggestions with bulk workflows, silo planning, and site audits. It suits SEO practitioners, content creators, and site owners who need to manage links across a growing library. Its breadth is useful, but credit costs and site allowances make plan selection important.

The service grew from a tool built for its maker’s SEO agency. It supports WordPress and Shopify natively; the Any CMS beta instead requires copying and pasting links manually. Standard accounts support sites up to 25,000 posts, pages, or products, while Dominator accounts allow up to 100,000 URLs.

Key features

Suggestions and bulk linking

LinkBoss recommends semantically related articles and anchor text, and includes automatic linking and bulk link editing. Its Bulk 2.0 Smart Pipeline tries native insertion, precision rephrasing, and context insertion, with batches of up to 2,000 interlinks. That batch size can help when working through a large site, though the credit system still constrains the total work: an in-post sentence link costs one credit, while a Smart Internal Link Generator link costs two.

Silo planning and audits

Reverse, Priority, Serial, and Hybrid Circle presets, plus a one-click silo network builder, give users several ways to structure internal links. Free site audits detect orphan and dead-end pages, duplicate links, and anchor cannibalization, and visualize site structure. The audit coverage is a practical complement to link creation, particularly for finding structural problems before adding more links.

Search Console and data handling

The Google Search Console connection is read-only for search performance, site status, and property information. LinkBoss says this data is encrypted in transit and at rest, access-controlled, stored separately, and subject to regular security assessments. It says it does not sell the data or use it for advertising, and deletes it within 30 days after account deletion or access revocation.

Pricing

The free plan costs 0.00 USD per free, billed forever free. It gives one site, 50 signup credits, and app access without a credit card. A seven-day free trial is also advertised. The signup credits make it possible to start without a subscription, but the allowance is a one-time pool rather than a monthly quota.

Launch (Monthly) costs 11.00 USD per month, renews monthly, and includes 200 credits per month and one site. Scale (Monthly) costs 37.00 USD per month, renews monthly, and raises that to 1,000 credits and three sites. Both include all features and permanent links. These entry tiers fit individuals and smaller portfolios, but their monthly credit and site limits can be restrictive for ongoing high-volume work.

Launch (Yearly) costs 99.00 USD per year, renews yearly, and includes 2,400 credits per year for one site. Scale (Yearly) costs 333.00 USD per year, renews yearly, and includes 12,000 credits per year for three sites. Both provide all credits at once, all features, and permanent links. The yearly pools suit users who prefer an annual allowance, but users should account for using credits across the year rather than receiving a monthly refill.

Solo Boss costs 87.00 USD per year; the page also shows $150/y. It includes one site, unlimited credits, a maximum of 1,000 pages per site, all features, and permanent links. That removes credit budgeting for smaller sites, but the page cap makes it a poor fit for larger properties.

Agency (Monthly) costs 99.00 USD per month and renews monthly, with 2,500 credits per month, 10 sites, all features, permanent links, and live onboarding support. Agency (Yearly) costs 891.00 USD per year and renews yearly, with 30,000 credits per year, 10 sites, all credits at once, all features, permanent links, and live onboarding support. These are better suited to agencies managing multiple client sites; the annual plan requires managing its credits as one yearly allocation.

Dominator (Monthly) costs 549.00 USD per month and renews monthly, with 15,000 credits per month, 50 sites, all features, permanent links, and live onboarding support. Dominator (Yearly) costs 4941.00 USD per year and renews yearly, with 180,000 credits per year, 50 sites, all credits at once, all features, permanent links, and live onboarding support. Its expanded URL allowance and site capacity are aimed at large portfolios, not a single modest site. Staging-site users can ask live chat for additional test credits.

Platforms

LinkBoss is a web app with native WordPress and Shopify support. Any CMS is in beta and depends on manually copying and pasting links, so it is less convenient for teams seeking a direct integration. The standard site limit is 25,000 posts, pages, or products; Dominator raises the limit to 100,000 URLs.

Who it's for

LinkBoss is a strong fit for SEO professionals and content teams that want suggestions, batch linking, silo tools, and audits in one service. Agencies can benefit from multi-site plans and live onboarding on Agency and Dominator tiers. A small site owner who needs only occasional link suggestions may find the free 50-credit pool or a lower monthly plan sufficient; those needing extensive work across many sites should weigh the larger plans’ cost against their higher quotas.

Pros and cons

Pros: Bulk batches can handle up to 2,000 interlinks, giving content teams a way to tackle large linking jobs.
Pros: Free audits combine orphan-page, dead-end, duplicate-link, and anchor-cannibalization checks with site-structure visualization.
Pros: Native WordPress and Shopify support avoids the manual link transfer required by the Any CMS beta.
Cons: Credit costs vary by link type, so a pool may support fewer Smart Internal Link Generator links than sentence links.
Cons: The 50-credit free allocation is a signup pool, not a recurring monthly quota.
Cons: Any CMS users must copy and paste links manually, and the standard 25,000-item site limit is below Dominator’s allowance.

Alternatives

Internal Linking Tools is a useful directory starting point for comparing options. Pick Interlink if you want a free WordPress plugin with no signup requirement. Link Whisper is another option for WordPress users: its free plugin lets users manually insert outbound link suggestions.

Choose Linkagent if you want an AGPL-3.0 self-hosted option with every feature ungated and can provide your own infrastructure. Linkbot is worth considering for site reports and diagnostics: its free Starter plan covers one website property and up to 1,000 URLs, but does not include automated linking or ongoing sync.

Uix Page Builder is a free option. Orbis Internal Link Assistant offers one-time plans for one site, five sites, or unlimited sites. LinkStorm is a paid option with a free trial. LinkVector is a paid web-based option with month-to-month plans.

Verdict

LinkBoss is best for SEO teams and site owners who will use its combination of link suggestions, bulk workflows, silo planning, and audits rather than just occasional recommendations. Its broad toolset and native WordPress and Shopify support are the strongest reasons to choose it. Look elsewhere if you need a generous recurring free allowance, a hands-off Any CMS integration, or high-volume use without committing to a larger plan.

	LinkBoss	Magic Rinku
Free plan	Yes	Yes
Free trial	Yes	No
Paid from	$7.25/mo	$9/mo
Open source	No	No
Platforms	Web	Web
Free plan	Yes	Yes
Paid from	11 /mo	—
Platform	wordpress	wordpress
Link suggestions	Yes	Yes
Automatic linking	Yes	Yes
Orphan page detection	Yes	Yes
Bulk link editing	Yes	—

LinkBoss vs Magic Rinku

LinkBoss

Magic Rinku