Overview

Iconosquare combines social publishing with analytics for brands and agencies that want to manage channels and assess their performance in one platform. Its analytics-led approach is compelling, but the free tier is narrow and the X network requires a higher plan.

It supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads and YouTube. The maker, based in Limoges, France, says the service is 100% EU GDPR compliant.

For other options, browse our Social Media Management Tools list and Social Media Analytics Software directory.

Key features

Analytics and reporting: Profile metrics cover reach, engagement and community demographics; campaign reporting and competitor benchmarking extend the view beyond individual posts. PDF export suits teams that need to share reports outside the platform.
Scheduling: The scheduler handles posts, Stories and Reels. Monthly allowances make a real difference: Free permits 10 scheduled posts per profile, while Scale and Custom remove the post cap. Starter and Launch offer 30 and 100 posts monthly, respectively.
AI tools: AI caption writing, content inspiration and Uma, an analyst that surfaces insights from social data, can aid planning and interpretation. Starter is the least expensive plan that explicitly includes AI tools.
Team and listening tools: Launch adds an inbox for comments, DMs and mentions. Scale adds approval workflows and monitoring of competitors, hashtags and industry trends, making it more suited to coordinated teams than solo publishers.
Integrations and API: The integrations page names Zapier, Adobe Express, OneDrive, Slack, Dropbox and Canva, though several are marked “Coming soon.” API access is reserved for Custom.

Pricing

Iconosquare is freemium, with a 14-day paid-plan trial that requires no credit card. Free access is limited to one user, two social profiles, basic analytics and 10 scheduled posts per month per profile; analytics history lasts one month. That is enough to explore the service, but not a generous publishing allowance for active accounts.

Plan	Price and billing	What it includes
Free	0.00 EUR per free	1 user; 10 posts per month per profile; 1 month of analytics history
Starter	15.00 EUR per month, billed yearly (Save €24/year)	1 user; 30 posts per month; AI tools; custom analytics dashboards; 1 year of analytics history
Launch	33.00 EUR per month, billed yearly (Save €72/year)	1 user; 100 posts per month; automated reports; comments, DMs and mentions inbox; X publishing and analytics
Scale	69.00 EUR per month, billed yearly (Save €168/year)	3 users; unlimited posts; 1 group; approval workflows; campaign and paid performance tracking; competitor, hashtag and industry trend monitoring; 2 years of analytics history
Custom	119.00 USD per month, billed yearly (Save €276/year)	5 to unlimited social profiles; 1 to unlimited users; unlimited posts and groups; personalized onboarding and ongoing support; white-label reporting; API access

Starter keeps the price down but restricts publishing to one user and 30 posts monthly. Launch is the entry point for X and adds reporting and inbox tools, though it still has one seat and a 100-post allowance. Scale costs more but makes sense when three users, unlimited posting, approvals or monitoring matter. Custom is for organizations needing flexible profile and seat counts, white-label reports or API access; its price is in USD while the listed annual saving is in euros.

Platforms

Iconosquare is available on web, Android and iOS. Its Companion app is for smartphones; tablet users can access the mobile-responsive website instead. The service supports eight named networks, but X publishing and analytics are only on Launch, Scale and Custom, so the entry tiers do not cover every supported channel.

Who it's for

Iconosquare is a good fit for brands and agencies that value profile analytics alongside scheduled publishing, especially when they need campaign reporting or competitor benchmarking. Solo users can start free or use Starter, but the low post caps and one-user limit make those tiers a poor fit for busy calendars or multi-person approval. Teams needing X access, inbox management or monitoring should budget for Launch or Scale; organizations needing broad seat and profile capacity should consider Custom.

Pros and cons

Pro: Reach, engagement and audience demographics sit alongside campaign reporting, competitor benchmarking and PDF exports, supporting both analysis and stakeholder reporting.
Pro: Scale combines unlimited posts with approval workflows and trend monitoring, a meaningful step up for teams coordinating ongoing campaigns.
Pro: A 14-day trial without a credit card gives prospective paid users time to assess the platform before committing.
Con: Free permits only 10 posts per profile monthly and one month of analytics history, limiting its usefulness for sustained publishing or long-term comparisons.
Con: X is unavailable below Launch, so Starter users cannot cover that network through Iconosquare.
Con: Several named integrations are marked “Coming soon,” so teams should not assume every connection is ready for their workflow.

Alternatives

Fanpage Karma is worth considering if its free tier's 50 monthly posts, one brand and owned-plus-competitor profile coverage better match a small team's needs.
Sprout Social is a paid alternative with no free plan; its Essentials plan is $79.00 USD per month with annual billing, per seat, and five social profiles.
Social Status is an option for readers seeking analytics with a free tier that includes one plan quota, one month of history and report exports.
Pixalera may suit a web-only user looking for a free starting point with one channel and three scheduled posts per month.
ViralDashboard is another freemium alternative.
Facelift Cloud is a paid, web and mobile option with plans described as supporting unlimited users.
Rival IQ is a paid alternative whose Drive plan is $239.00 USD per month, billed monthly, for 10 tracked companies, six months of history and one user.
Mondo Metrics is aimed at buyers prepared for plans starting at $1,000/month and a required demo.

Verdict

Choose Iconosquare if your brand or agency wants social scheduling and substantive performance reporting in one place, and its plan limits align with your publishing volume. Its strongest case is the progression from analytics into team workflows and monitoring at Scale; look elsewhere if you need X on a lower-cost tier, a more generous free allowance, or dependable access to every listed integration now.

	Iconosquare	Marketero
Free plan	Yes	No
Free trial	Yes	No
Paid from	€15/mo	—
Open source	No	No
Platforms	Android, iOS, Web	Web
Free plan	Yes	Yes
Supported networks	7	—

Iconosquare vs Marketero

Iconosquare

Marketero