Overview

Goava splits its product between Discover, which recommends new prospects, and Enrich, which adds company information to CRM records. Discover analyzes customers and active deals to surface leads aligned with an ideal customer profile, using a Goava Score and timing signals to help prioritize outreach. That gives sales teams more direction than a database alone, while the regional focus makes it less suitable for teams prospecting beyond the four Nordic markets.

The platform includes company data and open and public data. Goava says its agents can research companies, monitor events, qualify prospects, and deliver results to a CRM. Its privacy policy says it collects published contact details for company representatives and public information from third parties such as government institutions. It says personal data is processed in Sweden or other European countries where it or its partners operate, and that it aims to use processors storing data within the EU/EEA.

Key features

Lead recommendations: Discover uses customer and active-deal analysis to suggest ICP-aligned prospects. Its AI-assisted scoring and timing signals can help teams prioritize accounts, though the plans have different monthly credit allowances.
CRM enrichment: Enrich supplies company data to CRM records and can update it automatically. Goava names HubSpot, SuperOffice, Salesforce, and Pipedrive for this capability, making it relevant to teams that want enrichment inside those systems.
Prospecting data: Account matching, firmographic filters, technographic data, and intent signals support company selection and prioritization. These tools are geared to company-level prospecting rather than a broader, all-market search.
Integrations and support: Goava lists HubSpot, Salesforce, SuperOffice, Pipedrive, Microsoft Dynamics 365, Upsales, Lime CRM, and Zapier integrations. New customers receive online or onsite onboarding and ongoing daily support.

Pricing

Goava uses a freemium model, with a 7-day free trial advertised for the paid offering. Discover Starter has custom pricing and includes one Nordic market and 300 AI credits per month. Discover Premium also has custom pricing, covering one Nordic market with 500 AI credits per month. Starter is the more constrained option for teams testing lead recommendations; Premium provides a larger monthly credit pool, but neither plan's published price allows a direct cost comparison.

Enrich Free costs 0.00 SEK per free, billed monthly, and provides a CRM app panel with company data and company matching from the CRM. It is a limited entry point for teams that want CRM context without automatic updates or the additional premium capabilities. Enrich Premium costs 2,000 SEK per month and adds enrichment of existing CRM companies, automatic CRM updates, AI lead scoring in the CRM, prospecting directly in the CRM, and notifications about important company changes. Goava states a 60-day notice period for annual contracts, so teams should account for that commitment when choosing a paid option.

Platforms

Goava supports Android, iOS, and web. Its integrations cover several CRM systems as well as Zapier, which broadens the set of workflows it can connect to.

Who it's for

Goava is a strong fit for Nordic sales teams that want to prioritize company prospects and enrich records in a supported CRM. Teams with limited enrichment needs can start with Enrich Free; teams that need automated CRM updates and in-CRM prospecting have a clearer case for Enrich Premium. Businesses selling outside Sweden, Norway, Denmark, and Finland, or those seeking a product with transparent Discover pricing, should consider other options.

Pros and cons

Pros: Discover combines ICP-based recommendations, scoring, and timing signals, helping sales teams focus prospecting effort.
Pros: Enrich Premium adds automatic CRM updates and in-CRM prospecting, reducing the separation between company research and CRM work.
Pros: Data coverage in four Nordic markets and integrations with major CRMs suit regional B2B teams.
Cons: Discover covers one Nordic market per plan, and its Starter and Premium prices are custom, making cost planning harder.
Cons: Enrich Free lacks the automatic updates and prospecting capabilities included in Premium.
Cons: Annual contracts carry a 60-day notice period, a material commitment for teams still evaluating fit.

Alternatives

For a broader set of approaches to prospect qualification and company data, browse Ideal Customer Profile Software and B2B Contact Data Providers.

Dealfront is worth considering if a team prefers a paid option with published annual pricing, including a Basic plan with three seats and 2,500 annual credits.
ClearICP may suit teams that want to preview an analysis on 10–15 customer records without exports before considering a paid analysis.
Delve AI offers a free tier with audience and website personas plus Digital Twin chat credits, making it an alternative for teams focused on persona work.
Gradient Works is an option for teams looking for a free plan with credits, rep users, a carve scenario, Market Map, and basic Bookbuilder.
ICPExplorer may fit teams that want a self-hosted starter plan with 25 enrichments, one ICP, and CSV export.
Mastiff Software Sales Productivity Analytics Platform is an alternative for teams whose priority is employee-size sales segmentation and quarterly bookings analysis.
Telepath may suit teams seeking a one-time ICP analysis report without signup or a reader plan based on open deals.
Trailspark offers a free plan for evaluating 25 accounts and 5,000 signals per month, making it an option for teams focused on account signals.

Verdict

Choose Goava if your team sells in Sweden, Norway, Denmark, or Finland and wants lead prioritization alongside CRM company-data enrichment. The main reason to choose it is the connection between Discover's prospect recommendations and Enrich's CRM updates. Look elsewhere if you need coverage beyond those markets, or if transparent Discover pricing and a shorter annual-contract notice period are priorities.

	Goava	Swordfish
Free plan	Yes	No
Free trial	Yes	No
Paid from	—	—
Open source	No	No
Platforms	Android, iOS, Web	api
Free plan	Yes	—
Contact database size	—	3,500,000,000 contacts
Direct-dial data	—	Yes
Intent data	—	Yes
API access	—	Yes

Goava vs Swordfish

Goava

Swordfish