Full Circle Insights vs Motiv
| Full Circle Insights | Motiv | |
|---|---|---|
| Free plan | No | No |
| Free trial | No | Yes |
| Paid from | — | $179/mo |
| Open source | No | No |
| Platforms | Web | api, Web |
| Multi-touch attribution | Yes | Yes |
| Attribution models | multi_touch | custom |
| Offline data attribution | Yes | Yes |
| Revenue attribution | Yes | Yes |
| Free plan | — | No |
| Data retention | — | annual |
Both are listed in Best Marketing Attribution Software. On Samsung Mobile US Press, Motiv scores higher on our published basis.